Our users come from diverse worlds of their own. They come from diverse countries, cultures, and socio-economic realities.
The traditional UX tools like User Personas and Journey Maps may fail us here. Just for India, there would be 100's of personas. You can't just use demography, geography, etc. because they are not complete (eg: People from Mumbai & Sangli — two places in Maharashtra, India). Here are some mental models and tools I found useful.
Designing for Many Worlds (Including the next billion)
Designing for ManyWorlds
by @kingsidharth For MPL
Users come from diverse
country, cultures, regions,
Rich Middle Class Poor
The 1% Well-off Urban Poor TheTrue
not the same users!
100s of User Personas
Multitudes of Intentions
Millions of scenarios
Pover & PrivilegeUncountable nunances
Our traditional UX & design tools to
model users & behaviours fail