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Designing for Many Worlds (Including the next billion)


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Our users come from diverse worlds of their own. They come from diverse countries, cultures, and socio-economic realities.

The traditional UX tools like User Personas and Journey Maps may fail us here. Just for India, there would be 100's of personas. You can't just use demography, geography, etc. because they are not complete (eg: People from Mumbai & Sangli — two places in Maharashtra, India). Here are some mental models and tools I found useful.

Published in: Design
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Designing for Many Worlds (Including the next billion)

  1. 1. Designing for ManyWorlds by @kingsidharth For MPL
  2. 2. Users come from diverse country, cultures, regions, socio-economic realities
  3. 3. Rich Middle Class Poor The 1% Well-off Urban Poor TheTrue Middle Class Strugglers Surviors
  4. 4. South-East Asia Indian Sub-Continent Indian Maharashtra Mumbai Sangli not the same users!
  5. 5. 100s of User Personas Multitudes of Intentions Different abilities Incompatible Languages Different Stories Cultral Narratives Millions of scenarios Information Asymmetry Pover & PrivilegeUncountable nunances Uncountable nunances Our traditional UX & design tools to model users & behaviours fail
  6. 6. And they have unlimited options
  7. 7. Non-functional is not even an option And you have to do more...
  8. 8. Designing for ManyWorlds Tools to manage users, problems, & design for non-homogeneous users
  9. 9. Alllanguagesdonothavethe samemodels Home→होम?घर?वापस?शुरुवात?
  10. 10. All languages translation is model translation How old are you? → कितनेपुरानेहो?
  11. 11. Somethings just can’t be said... खाना झूठा है→ The food is touched? eaten? impure? contaminated? Y’all need Christ → तुम सभी को क्राइस्ट की ज़रूरत है
  12. 12. Yet some things are common to all humans
  13. 13. Relatable Heroes Narratives
  14. 14. Relatable Heroes Narratives
  15. 15. We want to be entertained
  16. 16. We want to be entertained understood
  17. 17. User? User?User?
  18. 18. SocietyEnviornment Human Infra Let’sUpdateourModelofUsers
  19. 19. Human Language Mental Models Priority, Structure, World View, Emotions
  20. 20. Human Language Mental Models Less information, more interaction
  21. 21. Infra Ability, Access, Culture, Narrative Dreams, access, ability, aspiration
  22. 22. Infra Ability, Access, Culture, Narrative It’s not the apps, but what they do here
  23. 23. Infra Society Enviornment Coversations, Rituals, Tribes What do users care and talk about?
  24. 24. Infra Society Enviornment Coversations, Rituals, Tribes Understand their tribes
  25. 25. Rethinking Traditional Tools Where they fail what we may try instead
  26. 26. User Categories Personas
  27. 27. Archtypes Characters User Categories Personas
  28. 28. Journey Maps, Workflows, Scenarios
  29. 29. Habits, Intention Matrix, Narratives Journey Maps, Workflows, Scenarios
  30. 30. Transaction,Commerce,Money
  31. 31. Conversations, Consumption, Value Exchange Transaction, Commerce, Money
  32. 32. Don’t design in isolation Talk to the users You UserUser
  33. 33. SocietyEnviornment Human Infra Don’tisolatetheuserbydesign
  34. 34. Empower them to connect with their infra, society, and enviornment help them use it better.
  35. 35. Listen, Understand, Care, Build.
  36. 36. Users have millions of options. If you don’t care, you’ll die.