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BY: Piyush Patel
Kirit Kene
Ashish Jaint
Market Growth/Market-Share Matrix
A strategic planning tool based on the philosophy that a product’s
market growth rate a...
BCG Classification
Star
• High growth market, dominant market share
• Requires additional resources for continued growth
C...
 SWOT stands for Strengths, Weaknesses, Opportunities and Threats.
 It is a way of summarizing the current state of a co...
• Identify skills and capabilities that you have.
• What can you do particularly well, relative to rivals?
• What do analy...
• What do rivals do better than you?
• What do you do poorly?
• What generates the most customer dissatisfaction and compl...
• Where can you apply your strengths?
• How are your customers and their needs changing?
• How is technology changing your...
 Are customers able to meet their needs with alternative products?
• Are customers needs changing away from your product?...
• Are your employees satisfied? Is turnover high?
• Is new competition coming?
• Are sales growing slower than the industr...
THANK YOU
BCG Matrix & SWOT Analysis
BCG Matrix & SWOT Analysis
BCG Matrix & SWOT Analysis
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BCG Matrix & SWOT Analysis

  1. 1. BY: Piyush Patel Kirit Kene Ashish Jaint
  2. 2. Market Growth/Market-Share Matrix A strategic planning tool based on the philosophy that a product’s market growth rate and market share are important in determining marketing strategy Factors determining SBU/product’s position within a matrix  Product-market growth rate  Relative market share
  3. 3. BCG Classification Star • High growth market, dominant market share • Requires additional resources for continued growth Cash cow • Low growth, dominant market share • Generates surplus resources for allocation to other SBUs Dog • Low/declining market, subordinate market share • Has diminished prospects and represents a drain on the portfolio Question mark • Light growth market, low market share • Represents a high-risk/cost opportunity requiring a large commitment of resources to build market share
  4. 4.  SWOT stands for Strengths, Weaknesses, Opportunities and Threats.  It is a way of summarizing the current state of a company and helping to devise a plan for the future, one that employs the existing strengths, redresses existing weaknesses, exploits opportunities and defends against threats.
  5. 5. • Identify skills and capabilities that you have. • What can you do particularly well, relative to rivals? • What do analysts consider to be your strengths? • What resources do you have? • Is your brand or reputation strong?
  6. 6. • What do rivals do better than you? • What do you do poorly? • What generates the most customer dissatisfaction and complaints? • What generates the most employee dissatisfaction and complaints? • What processes and activities can you improve?
  7. 7. • Where can you apply your strengths? • How are your customers and their needs changing? • How is technology changing your business? • Are there new markets for your strengths? (e.g. foreign) • Are there new ways of producing your products? • Are your rivals’ customers dissatisfied?
  8. 8.  Are customers able to meet their needs with alternative products? • Are customers needs changing away from your product? • What are your competitors developing? • Are your rivals improving their product offerings or prices? • Is new technology making your product obsolete? • Is your cash-flow and debt position healthy?
  9. 9. • Are your employees satisfied? Is turnover high? • Is new competition coming? • Are sales growing slower than the industry average?
  10. 10. THANK YOU
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