4. Favourite Flavour of Oreo
22%
22%
22%
34%
Oreo Plain
(Vanilla)
Oreo Choco
Creme
Oreo
Strawberry
Creme
All of the
above
5. Interested In Buying New Flavours of
Oreo?
0%
20%
40%
60%
80%
100%
Yes No Maybe
Yes
No
Maybe
6. New Flavours of Oreo, one would like
to see?
33.33%
33.33%
33.33%
Mango
Orange
Pistachio
7. Product
Introducing Three New Flavours:
1) Oreo Mango
2) Oreo Orange
3) Oreo Pistachio
And
Introducing Two New Packs:
1. Triple Oreo Pack
2. Oreo For Two
8. Oreo Mango
“Mango never tasted so chocolaty”
Most Indians like mango & most like chocolate, so why
not give a combination of both?
Oreo Mango is the first mango & chocolate biscuit.
The same chocolaty biscuit but with a mango-filled
creamy centre.
9. Oreo Orange
“See the Chocolate, taste an Orange”
Another fruit loved in this country is Orange.
Oreo Orange gives a wonderful combination of two much
loved flavours in a biscuit.
Oreo Orange gives you the same chocolaty biscuit with a
new creamy orange centre.
10. Oreo Pistachio
“Chocolate aur Pista khao, ek naya
rishta banao”
Cadbury is introducing Oreo Pistachio which has real
pistachio flavour.
Oreo Pistachio is the world’s first chocolate & pistachio
biscuit.
Taste the Oreo biscuit with an all-new pistachio centre.
11. Triple Oreo Pack
The triple Oreo pack will contain 3 different types of
Oreos.
The first Triple Oreo pack will be the Oreo Tiranga,
which will contain Oreo Orange, Oreo Plain(Vanilla) &
Oreo Pistachio.
“Oreo Tiranga, Made For India”
12. Triple Oreo Pack
The other Triple Oreo pack will be the Oreo MVP
Oreo MVP will contain Oreo Mango, Oreo Plain(Vanilla)
& Oreo Pistachio.
“The MVP of Snacks”
13. Oreo For Two
This pack will be a specially made pack of Two Oreo
biscuits.
It will be available for all flavours.
It is made to share with your ‘best friend’ or a ‘loved one’
or ‘your sibling’.
“Share the best biscuit in the world with your best person
in the world”
14. Price
Oreo Mango, Oreo Orange & Oreo Pistachio will be
Rs.30 for the 125gms pack & Rs.10 for the 60gms pack.
Triple Oreo Pack will be Rs. 33 & will include 5 biscuits
of each flavour.
Oreo For Two will be Rs.4 & each pack will contain 2
Oreos.
16. Promotion Schemes
Buy 2 (125 gms) packs of any new Oreo flavour & get 1
free.
Buy 3 Triple Oreo packs for just Rs. 90
Distribute free ‘Oreo For Two’ packs to:
a) Schools- Friendship Day & Children’s Day
b) Colleges- Friendship Day & Valentine’s Day
17. Targeting
Kids & Youth
Targeting kids & youth because kids have always loved
eating Oreos with milk as a snack & the youth i.e. college
students like Oreos because it’s a good snack to eat
between lectures.
20. Advertising
Television: Cartoon Network, Pogo & Nickelodeon (7-9
am & 3-6 pm) & Comedy Central, Vh1 & Channel V (8-
11 pm)
Online: Facebook ads & promotional tweets on Twitter
Outdoor: Hoardings near schools & colleges
21. Orientation
Product & Marketing Orientations
Focussing on making & believing that Oreo is the
World’s #1 biscuit.
Focussing on making good quality biscuits & also on
packaging to do better than competitors.
22. Consumer Behaviour
Focussing on Objective Of Purchase
As the survey has shown that kids & youth like it because
it’s ‘chocolaty’ & ‘yummy’.
Why buy Oreo? Simple, because it’s the World’s #1
Biscuit!
23. SWOT Analysis
Strengths:
• World’s #1 Biscuit
• Low Cost
• Good Quality & Packaging
Weaknesses:
• Limited Target Audience
• Still needs proper recognition
in some sub-metro cities
Opportunities:
• Launch of new flavours
• Tie-Up with Mad Over
Donuts & McDonalds
Threats:
• Competition from Britannia &
Sunfeast
• Threat from other snack
segments like Lays, Bingo etc.
• Threat from other chocolate
manufacturers like Nestle &
Amul
24. TOWS Matrix
Internal
Factors
External
Factors
Strengths Weaknesses
Opportunities
• Establish as a proper
snack (promote MOD &
McDonalds products that
include Oreo)
• Promotional Activities
on various holidays
• More advertising
in sub-metro cities
• Try to attract a
larger audience with
introduction of new
flavours
Threats
• Use low cost & good
quality to minimize
competition
• Open an Oreo
outlet (that sell only
Oreo-based
products)