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6
Sales
Relationships
Trust
Opportunity
Source: The Trade Desk
7Source: The Trade Desk
8Source: eMarketer 2014, Display RTB
2014
WORLDWIDE
U.S.
$10.4B
Source: eMarketer, 2014, Display RTB
EUROPE
$3.3B
LATIN AMERICA
$.13B
2017
$20.8B
WORLDWIDE
9
Source: Fourth Source, IAB
Source: Fourth Source, IAB
Source: eMarketer
Source: eMarketer
15
Alignment of Incentives
16
Source: The Monday Note Blog, “Legacy Media: The Lost Decade In Six Charts”, Frederic Filloux
Alignment of Incentives
17
Source: The Monday Note Blog, “Legacy Media: The Lost Decade In Six Charts”, Frederic Filloux
18
Out of
Network
(sites beyond your owned & operated newspaper.com)
Consideration
*
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Digital Audience Targeting Solution
December • 2014
As a Google Partner we provide:
Search Engine Marketing reaches customers at the end of
the sales funnel, who are either actively shopping, or
researching...
Search Engine Optimization (SEO) is the process of enhancing
one’s Website to give search engines the best depiction of
th...
The purpose of retargeting is to
deliver a relevant message to a
potential customer who has been
researching on the busine...
AWARENESS
CONSIDERATION
RESEARCH
MULITCHANNEL RTB
AdTaxi has access to all RTB inventory across display, mobile, video, an...
Increase Online Traffic and Conversions
• Find your target customers among the 699 million people on Facebook everyday
• D...
• Reach customers
• Deliver your message to the right people at the right time with video ads. Every business has an
audie...
AdTaxi’s Native Advertising solution distributes sponsored, branded content across our
newspaper web and mobile properties...
1. Set up a strong analytical/data capture
infrastructure
• Utilize a unified data layer to streamline
implementation of t...
AWARENESS
CONSIDERATION
RESEARCH
• Incorporate Search,
Audience Targeting,
Email, and Social to
reach car buyers
throughou...
Product Allocation per month (September-April)
Retargeting & Display (Desktop, Mobile, Tablet, Pre-Roll) $50,000/month
Geo...
41
•
•
Programmatic Advertising Basics & Revenue Trends
Programmatic Advertising Basics & Revenue Trends
Programmatic Advertising Basics & Revenue Trends
Programmatic Advertising Basics & Revenue Trends
Programmatic Advertising Basics & Revenue Trends
Programmatic Advertising Basics & Revenue Trends
Programmatic Advertising Basics & Revenue Trends
Programmatic Advertising Basics & Revenue Trends
Programmatic Advertising Basics & Revenue Trends
Programmatic Advertising Basics & Revenue Trends
Programmatic Advertising Basics & Revenue Trends
Programmatic Advertising Basics & Revenue Trends
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Programmatic Advertising Basics & Revenue Trends

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Programmatic Advertising Basics & Revenue Trends

  1. 1. 1
  2. 2. 6 Sales Relationships Trust Opportunity Source: The Trade Desk
  3. 3. 7Source: The Trade Desk
  4. 4. 8Source: eMarketer 2014, Display RTB 2014 WORLDWIDE
  5. 5. U.S. $10.4B Source: eMarketer, 2014, Display RTB EUROPE $3.3B LATIN AMERICA $.13B 2017 $20.8B WORLDWIDE 9
  6. 6. Source: Fourth Source, IAB
  7. 7. Source: Fourth Source, IAB
  8. 8. Source: eMarketer
  9. 9. Source: eMarketer
  10. 10. 15
  11. 11. Alignment of Incentives 16 Source: The Monday Note Blog, “Legacy Media: The Lost Decade In Six Charts”, Frederic Filloux
  12. 12. Alignment of Incentives 17 Source: The Monday Note Blog, “Legacy Media: The Lost Decade In Six Charts”, Frederic Filloux
  13. 13. 18 Out of Network (sites beyond your owned & operated newspaper.com)
  14. 14. Consideration *
  15. 15.               20
  16. 16. 21
  17. 17. 22           
  18. 18. 23
  19. 19. 24
  20. 20. 26
  21. 21. Digital Audience Targeting Solution December • 2014
  22. 22. As a Google Partner we provide:
  23. 23. Search Engine Marketing reaches customers at the end of the sales funnel, who are either actively shopping, or researching a product/service. AdTaxi reaches these customers with the appropriate message on the major search engines, corresponding to their intent. Customer Behavior Business Goal AdTaxi Strategy Shopper eCommerce sales • Google Shopping Ads • Product Listing Ads In-Store purchases Local-Availability product ads Researcher Guide customer closer to purchase Focus on research- oriented keywords, emphasizing business expertise in industry, to build trust & credibility
  24. 24. Search Engine Optimization (SEO) is the process of enhancing one’s Website to give search engines the best depiction of the content that resides on that site. For an additional investment, enhancements can be made to the site in order to create a better user experience for all online viewers in addition to search engine spiders (software robots). Due to the nature of Google and the other major search engines, SEO campaigns require time (12 months) and patience, but yields long term success.
  25. 25. The purpose of retargeting is to deliver a relevant message to a potential customer who has been researching on the business website. The main goal is to assist the customer down the sales funnel with creative messaging. AWARENESS CONSIDERATION RESEARCH Retargeting
  26. 26. AWARENESS CONSIDERATION RESEARCH MULITCHANNEL RTB AdTaxi has access to all RTB inventory across display, mobile, video, and Facebook. • Retargeting • Search Retargeting • IP Targeting • Geo targeting and reporting down to the zip code level • Audience Targeting using 3rd party data • Audience Extension for publishers • Contextual targeting to sites based on keywords or categories • Site list targeting • Dynamic creative optimization • Facebook Exchange – News Feed and right-hand rail • YouTube / YouTube promotion Through cross platform optimization, we are able to allocate budget to the best performing line items across all devices (desktop, mobile, tablet, & video). CROSS PLATFORM OPTIMIZED DISPLAY
  27. 27. Increase Online Traffic and Conversions • Find your target customers among the 699 million people on Facebook everyday • Drive people to your website with one click from the most engaging place on Facebook • Measure how your ads are performing, and optimize them for even higher returns Drive Local Sales • Find people near your business with accurate targeting • Increase foot traffic with ads that bring new customers into your store • Drive sales and build loyalty by connecting regularly with customers Custom Audiences • Use your own contact list to reach customers with targeted ads on Facebook. • Once contacts have been uploaded, you can target matched users with ads for your site, Facebook Page or mobile app.
  28. 28. • Reach customers • Deliver your message to the right people at the right time with video ads. Every business has an audience on YouTube. • Share your story • Video ads help you connect with people in a unique way–show them what you do, how you do it, and why you love it. • Get new business • Video ads drive results. Bring more people to your website, create awareness and increase sales. • Promote YouTube videos • Video Sites • Social Media Sites • Blogs • Mobile Apps • Games • Benefits • Increase Website Traffic • Increase YouTube Views • SEO Benefits • YouTube Rankings
  29. 29. AdTaxi’s Native Advertising solution distributes sponsored, branded content across our newspaper web and mobile properties to connect with our highly engaged and educated audience. ARTICLE PAGE FEATURES: • Sponsored content disclosure • 100% SOV 300x250 or 300x600 • Advertiser’s social feeds • Sponsor call-out with logo + CTURL
  30. 30. 1. Set up a strong analytical/data capture infrastructure • Utilize a unified data layer to streamline implementation of the following: • Conversion Tracking • Retargeting Segmentation • Predictive Modeling • UTM filter all linking URLs • Proxy Sites 2. Begin campaign with initial targeting 3. Optimize between DataSets, Content Targets, platforms & inventory sources continuously 4. Refine our targets and messaging based on performance data
  31. 31. AWARENESS CONSIDERATION RESEARCH • Incorporate Search, Audience Targeting, Email, and Social to reach car buyers throughout the decision making process • Increase the number of website visitors • Increase pre- qualifying form completions (leads) • Improve ranking on search engines • Increase awareness of the Group to ultimately result in increased sales • Draw buyers from outlying markets Digital Strategy Market Saturation Branding campaign focused on introducing new makes, models, locations and promotional events into specific markets. Predictive Modeling Analyze online behaviors of customers or potential customers who engage on the dealership website; target similar audiences. aka, “look-a-like” targeting. Retargeting 4 Visitors to site, who did not convert. Retargeting 3 Visitors who engaged (3-4+ pages during visit, etc.), but did not convert. Retargeting 2 Visitors who searched for a location, but did not convert. Retargeting 1 Visitors who completed a inventory search, but did not convert. Reputation Promote and manage positive reviews. SEM AdWords strategy, driving dealership visits + local optimization. AdWords strategy, driving eCommerce Lead generation.
  32. 32. Product Allocation per month (September-April) Retargeting & Display (Desktop, Mobile, Tablet, Pre-Roll) $50,000/month Geo-Fencing dealerships Custom Email Solutions Custom Facebook / YouTube Promotion $10,000/month SEO $10,000/month SEM $80,000/month Total $150,000/month
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