Winning with content, the NCAA redesign story - UX Strategy Summit

•

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In this presentation from the UX strategy Summit, I describe the process of how and why the modular design layout was created for the NCAA. What the process was an how it impacted the team working on NCAA

Design

Klemens Wengert

klemens.wengert@turner.com | @kwengert1
ON THE
SHOULDERS
OF GIANTS

Klemens Wengert

klemens.wengert@turner.com | @kwengert1 photo by mr.TinDC ﬂickr
BUT FIRST, A WORD
FROM LEGAL

Klemens Wengert

klemens.wengert@turner.com | @kwengert1
AGENDA
• Definition of UX Strategy
• The NCAA Example & Solution
• Accelerating the Innovation of Your Team
• Key Take Aways
• Q+A

Klemens Wengert

klemens.wengert@turner.com | @kwengert1
UX STRATEGY?
A Process of Aligning the User Experience to the
Business Strategy

Klemens Wengert

klemens.wengert@turner.com | @kwengert1

Klemens Wengert

klemens.wengert@turner.com | @kwengert1
SMART BUSINESS GOALS
• Simple
• Measurable
• Attainable
• Relevant
• Tim Bound

Klemens Wengert

klemens.wengert@turner.com | @kwengert1
SEASONS
CHAMPIONSHIPS
DIVISIONS

FLEXIBILITY
Klemens Wengert

klemens.wengert@turner.com | @kwengert1
SOLVE FOR

Klemens Wengert

klemens.wengert@turner.com | @kwengert1
150x300
300x300 300x600 300x900
600x600 600x900
900x1200
900x900
150x
150
TILE SIZES

Klemens Wengert

klemens.wengert@turner.com | @kwengert1
LAYOUT SAMPLES

ACCELERATE 
INNOVATION
Klemens Wengert

klemens.wengert@turner.com | @kwengert1

Klemens Wengert

klemens.wengert@turner.com | @kwengert1
WHY IS THIS IMPORTANT?

Klemens Wengert

klemens.wengert@turner.com | @kwengert1
KEY TAKE AWAY
Think content first to future proof 
Modular content increases team velocity 
Control the system not the usage

Klemens Wengert

klemens.wengert@turner.com | @kwengert1
THANK YOU
Klemens Wengert

klemens.wengert@turner.com | @kwengert1

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