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Klipfolio The 8 must have metrics for your marketing dashboard

www.klipfolio.com

This webinar covers the 8 marketing metrics every marketer needs to start tracking today. There is no shortage of data and technology available to marketers, but reporting has lagged behind. Fortunately, marketers have the ability to track metrics in a way that is automated, real-time, and that covers all the services they need.

Check out this slide deck, as well as the video recording: https://youtu.be/NJWXT2u5jxM

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Klipfolio The 8 must have metrics for your marketing dashboard

  1. 1. WEBINAR The 8 must-have metrics for your marketing dashboard
  2. 2. Jonathan Taylor Digital Marketing Manager Val Hamilton Digital Marketing Specialist
  3. 3. CHALLENGES Covered in this slide deck TOP METRICS HOW TO TRACK THE RESULTS LIVE DEMO
  4. 4. What are the common challenges marketers face? CHALLENGES
  5. 5. To get a complete picture on how you’re performing, you need to report on multiple services.
  6. 6. Monitoring your performance often requires manual reporting.
  7. 7. Understanding which metrics matter most can be difficult.
  8. 8. WEB PERFORMANCE Are you getting an accurate view of your marketing performance? Number of Leads Web Engagement ROI CPA Social Sentiment Conversions List Performance Open Rate DIGITAL ADVERTISING SOCIAL PERFORMANCE EMAIL PERFORMANCE
  9. 9. What are the 8 must-have metrics for your marketing dashboard? TOP METRICS
  10. 10. Metric 1: Conversion Funnel Why is the conversion funnel important?
  11. 11. Why is the revenue metric important? Metric 2: Revenue This Month
  12. 12. Why are traffic targets important? Metric 3: Web Traffic Targets
  13. 13. Why is website engagement important? Metric 4: Website Engagement
  14. 14. Why is advertising ROI important? Metric 5: Advertising ROI
  15. 15. Why is CPC important? Metric 6: Cost-Per-Conversion
  16. 16. Why is email list performance important? Metric 7: Email List Performance
  17. 17. Why is social sentiment important? Metric 8: Social Sentiment
  18. 18. How can a dashboard help you track your marketing performance? HOW TO TRACK
  19. 19. Use a real-time dashboard to get a complete view into your marketing performance.
  20. 20. Marketing Dashboard Example
  21. 21. Make manual reports a thing of the past.
  22. 22. WEB PERFORMANCE CAMPAIGN PERFORMANCE SOCIAL PERFORMANCE EMAIL PERFORMANCE Automated data retrieval gives you up-to-date numbers you can share with your team
  23. 23. See how easily you can track your marketing performance with Klipfolio. LIVE DEMO
  24. 24. SIGN UP AS A CUSTOMER TODAY FOR A FREE 30 MINUTE 1-ON-1 SPECIAL OFFER
  25. 25. QUESTIONS?

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