Here are 18 tips for sending B2B emailings. Article first published here : http://www.webmarketing-com.com/2014/06/23/28707-emailing-b2b-delivrabilite-en-18-points

1. EMAILING B2B
18 tips for A
good deliverability
Article firstpublished on Webmarketing&com
By Romain Simon

2. B2B vs B2C
There are differences

3. Emailing without optin is allowed
In b2bif themessage is coherent with thejobof the recipient
at least in France :
http://www.cnil.fr/documentation/fiches-pratiques/fiche/article/la-prospection-commerciale-par-courrier-electronique/

4. Companies often use
anti-spam softwares
such as microsoftforefront, Cloudmark or spamassasin
Which makes it even more difficult to deliver youremail

5. Here are 18 tips for optimal b2b emailing deliverability :
Master the sending
- Part 1 -

6. #1 - Check the reputation
of your email server
Some tools :
 Mxtools : http://www.mxtoolbox.com/blacklists.aspx
 senderscore : https://www.senderscore.org/
 Mcafee trustedsource : http://www.trustedsource.org/en/feedback/checking
 Cisco senderbase : http://www.senderbase.org/

7. #2 – send emails from a
Dedicated server
This will allow you to control better your
reputation. Shared hosting is a nightmare.
Amazon ses is good & affordable : http://aws.amazon.com/fr/ses/

8. #3 – sign your sending
Emails with spf & dkim

9. #4 – create distinct records
For each usage : prospecting, newsletter…

10. #5 – set yoursending rate
As low as possible
Lots of domains have low reception rates

11. Manage your lists
- Part 2 -

12. #6 – avoid buying or
Renting Lists of emails
they have already been used a lot
And youwill receive lots ofcomplaints
For a low response rate

13. #7 – create your own lists
by combining inbound Marketing and
Toolsto helpyougetprospectsfrom
social networks
Awesome tool to get prospects from social networks:
www.datananas.com

14. #8 – if you buy or rent listsanyway
Ask them to send themselves
But this has two problems:
How do youknow if adresses are goodand not just somecontact@?
You don’t have a direct access tothe stats…

15. #9 – know the history
Of The List You rent or buy
Where did they get the emails from?
Are they optin?
When did they collect them?
How many times the list has been used?
How did they handle complaints?

16. #10 – keep your Bounce
Rate Below 5%.
Get rid of any email that bounced

17. #11 – watch you emails
abuse@, privacy@
& postmaster@

18. #12 – segment your base
& target the right audience

19. Be perfect on
the content
- Part 3 -

20. #13 – only send quality content.
B2b filters also look at it…

21. #14 – the subjectline must
Be simple & without bullshit

22. #15 – avoid spammy words
Such as « free » « money »
Or « clickhere ».
Otherwise your spam score will explode

23. #16 – use a light design
With very few images
Or better
Do not use any image at all
Even in your signature

24. #17 – customize the content.
First name is a must have
But don’t forget to replace custom fields…

25. #18 – do not use
shortened urls
A lot of url shorteners are blacklisted

26. Happy sending !
@romainsimon
+romainsimon
www.romainsimon.net
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