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design that works for people
Designing a content model using co-creation
Koen Peters – @2pk_koen
Content Strategy Meetup B...
Human-centred design of digital products and services
Co-creation
3
Participatory design
Co-design
Cooperation
Collaboration
4
Why co-creation?
 Get buy-in, get your solution accepted by and sold to a client
 ―If you‘re trying to solve complex pro...
Content model
Content model
A visual representation of the
types of content and their inter-
relationships
9
http://alistapart.com/artic...
Same subject, but different purposes...
10
Content everywhere, Sara Wachter-Boettcher
Content model formats
 High-level
(common content types & relations)
 More details
(with some of the content elements)
...
Complex example
 Arizona office of Tourism
12
Content everywhere, Sara Wachter-Boettcher
Why do you need a content model?
 On larger sites, you need a mix of...
 Taxonomy Linear (steps, wizard)
(tree structure...
Content is structured and related
14
Combining content
model and co-creation
The context
 Project for the General Secretariat of the Council
 Content strategy for their online
channels (web sites, ...
Council website: find a Council meeting (e.g. ECOFIN)
17
?
?
Content
model is
missing!
1. Explain the syntax
 Model
 Example
18
Content
type 1
(many)
Content
type 2
(one)
related to
‗Council
decision‘
‗Counc...
2. Let’s try it first...
 Draw the content model for a music web site: use the following
content types:
Song Album Artist...
20
3. Actual content modelling session
 ―Draw a content model for the Council web site‖; use the content
types you identifie...
22
4. Next step
 Complete the content model, and use that as a basis for your page
design
23
Questions?
Koen Peters
@2pk_koen
Content Modelling
Exercise
Context
• Web site with album
reviews e.g. Pitchfork
Making a content model
1. List at least 6 aspects of the album you want to show on the page
(2’)
2. How are these items re...
Designing a content model using co-creation (Content Strategy Meetup Belgium, 18 September 2013)
Designing a content model using co-creation (Content Strategy Meetup Belgium, 18 September 2013)
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Designing a content model using co-creation (Content Strategy Meetup Belgium, 18 September 2013)

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In a recent CS project for the Council of the European Union, we had to design a content model for the main content types of the Council web site. During a co-creation workshop, we involved the core team in the design of this content model, to make it a joint effort. Content models however come in different forms and shapes, and designing them can seem daunting at first. By choosing one format/syntax and doing a little warming up exercise with a simple example, the workshop participants were able to come up with a good draft version of the model.

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Designing a content model using co-creation (Content Strategy Meetup Belgium, 18 September 2013)

  1. 1. design that works for people Designing a content model using co-creation Koen Peters – @2pk_koen Content Strategy Meetup Belgium, 18 September 2013  05/02/2013
  2. 2. Human-centred design of digital products and services
  3. 3. Co-creation 3 Participatory design Co-design Cooperation Collaboration
  4. 4. 4
  5. 5. Why co-creation?  Get buy-in, get your solution accepted by and sold to a client  ―If you‘re trying to solve complex problems—which we‘re often asked to do—you need multiple minds working together to arrive at the best solutions.‖ (Tim Brown)  Give a client the feeling he is making (and owning) the solution co-ownership  Create momentum  Go light on deliverables 5
  6. 6. Content model
  7. 7. Content model A visual representation of the types of content and their inter- relationships 9 http://alistapart.com/article/content-modelling-a-master-skill
  8. 8. Same subject, but different purposes... 10 Content everywhere, Sara Wachter-Boettcher
  9. 9. Content model formats  High-level (common content types & relations)  More details (with some of the content elements)  Or detailed spreadsheet (inform the design of the pages and help configure the CMS) 11 http://alistapart.com/article/strategic-content-management
  10. 10. Complex example  Arizona office of Tourism 12 Content everywhere, Sara Wachter-Boettcher
  11. 11. Why do you need a content model?  On larger sites, you need a mix of...  Taxonomy Linear (steps, wizard) (tree structure)  Facets Content model (network) (filters) 13
  12. 12. Content is structured and related 14
  13. 13. Combining content model and co-creation
  14. 14. The context  Project for the General Secretariat of the Council  Content strategy for their online channels (web sites, social media...)  Extensive audit of the current channels  Co-creation workshops to develop a content strategy 16
  15. 15. Council website: find a Council meeting (e.g. ECOFIN) 17 ? ? Content model is missing!
  16. 16. 1. Explain the syntax  Model  Example 18 Content type 1 (many) Content type 2 (one) related to ‗Council decision‘ ‗Council meeting‘ ‘taken at’
  17. 17. 2. Let’s try it first...  Draw the content model for a music web site: use the following content types: Song Album Artist Chart 19
  18. 18. 20
  19. 19. 3. Actual content modelling session  ―Draw a content model for the Council web site‖; use the content types you identified earlier, but start from:  Group 1: ‗Council meeting‘  Group 2: ‗Configuration‘ 21 Council meeting
  20. 20. 22
  21. 21. 4. Next step  Complete the content model, and use that as a basis for your page design 23
  22. 22. Questions? Koen Peters @2pk_koen
  23. 23. Content Modelling Exercise
  24. 24. Context • Web site with album reviews e.g. Pitchfork
  25. 25. Making a content model 1. List at least 6 aspects of the album you want to show on the page (2’) 2. How are these items related (8’) 3. Present (5’) • Album • Artist • Song • ….

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