2015 Top Creative Campaigns and Innovations
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In 2015, there were over 10,000 marketing campaigns globally, with 300,000 using new media like social media. 150,000 marketing campaigns used new media platforms. The document discusses several impactful and innovative marketing campaigns from 2015 that changed perceptions of brands and helped shape reality through the creative use of new media to connect with customers. It emphasizes that for marketing to be effective in today's world, it needs to change real perceptions and shape new realities.
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2015 Top Creative Campaigns and Innovations
- 1. 2015
- 4. 10,000
- 5. 300,000 (*^ ^*) 150,000 (*^ ^*)
- 6. 18 ※
- 8. 2015
- 9. ※
- 10. Marketing = Communication IDEA Marketing = Business Solution
- 13. REAL
- 15. The ALS Association THE ICE BUCKET CHALLENGE (ALS) ALS 2014 ALS
- 16. NIKE RE2PECT 2 RE”2”PECT TV-CM YouTube
- 18. VODAFONE RED LIGHT APPLICATION 3 1 DV 3 YOUTUBER 24 103,122
- 20. UNDER ARMOUR I WILL WHAT I WANT TV-CM Web I will what I want
- 22. VOLVO INTERCEPTION CM Twitter CM CM Volvo XC60 1 Volvo XC60
- 23. REAL
- 25. POLA CALL HER NAME POLA B.A
- 27. P&G Always # LIKE A GIRL PR P&G Always
- 29. NIVEA NIVEA DOLL NIVEA NIVEA DOLL
- 30. States United to Prevent Gun Violence THE GUN SHOP PR
- 31. REAL
- 33. NO SOMOS DELITO HOLOGRAMS FOR FREEDOM Gold 2014
- 35. Samsung THE SAFETY TRUCK
- 36. BAIDO KUAISOU SMART CHOPSTICK TPM 25
- 37. Charitable Foundation Change of Life TWIN SOULS 3
- 40. GEICO UNSKIPPABLE FAMILY youtube pre-roll CM
- 41. Geometry LUCKY IRON FISH PROJECT ( ) Lucky Iron Fish 9 50% 10 75%
- 43. P&G TOUCH THE PICKLE whisper CM SNS 21 91
- 44. Sport England THIS GIRL CAN
- 45. REAL
- 46. Google CARDBOARD 2014 6 Google I/O VR
- 47. EYE PLAY THE PIANO FOVE 2014 12 35
- 48. WHAT 3 WORD 3 WORDS TO ADDRESS THE WORLD REAL
- 49. P&G/Always INTIMATE WORDS 5 “baby‘s home door”
- 51. Sound Cloud THE BERLIN WALL OF SOUND SoundCloud 7 32
- 52. HARUHI HUNTING 2014 6 1 Haruhi Hunting 707
- 57. Change the REAL Change Really
- 59. REAL or DIE
- 60. REAL
- 61. REAL
- 62. REAL
- 63. THANK YOU !!!