音楽認識機能のインタラクションはどう生まれたのか by AWA

1. UX

2. Koki Togashi
2012: ( )
2013:
2014: ( AWA)
→UI
→
→
Product Manager & Interactive Animator
AWA Co. Ltd.

3. Subscription Music Streaming Service

4. 2015/5 2015/7 2015/9 2015/11 2016/1 2016/3 2016/5 2016/7 2016/9 2016/11 2017/1 2017/3 2017/5 2017/7
1,350 DL
Started
2015/5/27
DOWNLOADS

5. CONTENTS
40,000,000 over
8,000,000 over
Tracks
Playlists

6. 51%49%
18-24
27%
25-34
30%
35-44
24%
45-54
13%
55-64
3%
60+
1%
USERS

7. 22.5
45
67.5
90
Sept. Oct. Nov. Dec. Jan. Feb. Mar.
Usage Time

8. Daily
57% 82%
Login Rate
99%
Weekly Monthly

9. AWARDS
✓ Google Play Best of 2015
✓ App Store Best of 2015
✓ GOOD DESIGN AWARD
✓ Google Play Best of 2016
✓ App Annie 2016 Top Publisher Awards
2016 10 10

10. Building AWA

11. 2014.8
2014.10
2014.12
1
2
3
1
2
2
1
1

12. Mock-up

13. Mock-up

14. UX Approach

15. DOMAIN

16. DOMAIN
✓
✓

18. GAPLESS

19. GAPLESS
→

20. 1: Sticky Header
開発初期 リリース時

21. 2: Z

22. Recently Released

23. Music
Identification

25. 1

26. “ ”

29. AWA DISCOVERY …

32. 2015.5
2015.12
2016.5
2016.8
2017.4
200
500
1,000
3,000
4,000
-

33. 2015.5
2015.12
2016.5
2016.8
2017.4
200
500
1,000
3,000
4,000
-

34. 2015.5
2015.12
2016.5
2016.8
2017.4
200
500
1,000
3,000
4,000
-

40. ( )
CG

41. ( )
CG
×

42. AWA
UX

43. Thank you very much
for your time today.