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2011


   EXPORT POTENTIAL
   ANALYSIS OF ONION



           Komal Fulzele
           10020242009
           MBA_AB
           SIIB
1
SIIB MBA_AB

Table of Contents
CHAPTER 1 - GLOBAL SCENARIO ......................................................................................................... 4
   Onion Production ...................................................................................................................................... 4
      World Production .................................................................................................................................. 4
   Onion Productivity .................................................................................................................................... 6
   India's position as an exporting country for fresh Onions ........................................................................ 6
   Major Importing Countries of Fresh Onions............................................................................................. 7
   Importing Countries of Fresh Onions from India ..................................................................................... 8
   Competitive Analysis .............................................................................................................................. 10
   Importing Countries of Fresh Onions from Mexico ............................................................................... 10
   Exporting Countries of Fresh Onions to India ........................................................................................ 12
CHAPTER 2 THE INDIAN SCENARIO .................................................................................................. 13
   State wise Area, Production and Productivity of Onion (year 2009-2010) ............................................ 13
   Varietal characteristics of commercially grown Onions ......................................................................... 14
   Varietal characteristics of commercially grown Onions in Maharashtra ................................................ 15
   Harvest Pattern in leading Onions Growing States ................................................................................. 16
   Onion production Seasons (in Maharashtra) ........................................................................................... 17
   Onion Required by Different Countries .................................................................................................. 18
   Packing Specifications of some Countries .............................................................................................. 18
   Process Followed before Exporting ........................................................................................................ 19
CHAPTER 3 - PROCESSED ONION PRODUCTS & MANUFACTURING PROCESS ....................... 21
   Potential Processed Onion Products for Export ...................................................................................... 21
   Dehydration Process ............................................................................................................................... 21
   Company Profile ..................................................................................................................................... 23
CHAPTER 4 – SHORTLISTING EXPORT TARGET MARKETS ......................................................... 24
   Trend in Onion Export ............................................................................................................................ 24
   Price of Onions in Metros cities for year 2010 ....................................................................................... 24
   The Price Trend....................................................................................................................................... 26
   Major Importing Countries from India ................................................................................................... 27
   Fresh Onion exports to Malaysia ............................................................................................................ 28
   U.S imports of Dried & Dehydrated Onions from Selected Countries ................................................... 29
   Major Destinations .................................................................................................................................. 30
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   Major Competitor.................................................................................................................................... 30
   Importers Directory for UNITED STATES............................................................................................ 30
CHAPTER 5- MARKETING ..................................................................................................................... 31
   Chain of events which happen up to shipment of Fresh Onions ............................................................. 32
   Storage Requirements of Fresh Onions .................................................................................................. 33
   Product standard requirements ................................................................................................................ 33
   Cost Calculation ...................................................................................................................................... 34
   Sea Freight to Different Destinations...................................................................................................... 35
   Cost of Production per Hectare ............................................................................................................... 35
   ITC (HS) No. .......................................................................................................................................... 36
   Import Tariff for Fresh Onions ............................................................................................................... 36
   Import Tariffs .......................................................................................................................................... 37
   Good Agricultural Practices (GAP) of Onions ....................................................................................... 38
   Foreign Trade Policy............................................................................................................................... 38
   Agri-Export Zones in Maharashtra and implementing agencies ............................................................. 39
   Guidelines for Onion Exporters .............................................................................................................. 41
   Documents required for exports of Fresh Onions ................................................................................... 41
   Export Promotion .................................................................................................................................... 42
   SWOT Analysis ...................................................................................................................................... 43
   SWOT Analysis of Onion Processing Industry ...................................................................................... 44
   Packaging and Labeling .......................................................................................................................... 45
   Packaging and Labeling of Packaged Onion Products ........................................................................... 45
Reference .................................................................................................................................................... 46



                                                                    List of Tables

Table 1: Total area and production of onion ................................................................................................. 4
Table 2: World Production of Onions                                                              Production (MT) ......................... 5
Table 3: Onion Productivity.......................................................................................................................... 6
Table 4: India's position as an exporting country for fresh Onions .............................................................. 7
Table 5: Major Importing Countries of Fresh Onions .................................................................................. 8
Table 6: Importing Countries of Fresh Onions from India ........................................................................... 9
Table 7: Importing Countries of Fresh Onions from Netherlands .............................................................. 10
Table 8: Importing Countries of Fresh Onions from Mexico ..................................................................... 11
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Table 9: Exporting Countries of Fresh Onions to India .............................................................................. 12
Table 10: State wise Area, Production and Productivity of Onion (year 2009-2010) ................................ 13
Table 11: Varietal characteristics of commercially grown Onions ............................................................. 14
Table 12: Varietal characteristics of commercially grown Onions in Maharashtra .................................... 15
Table 13: Harvest Pattern in leading Onions Growing States..................................................................... 16
Table 14: Onion production Seasons (in Maharashtra)............................................................................... 17
Table 15: Onion Required by Different Countries...................................................................................... 18
Table 16: Packing Specifications of some Countries .................................................................................. 19
Table 17: Price of Onions in Metros cities for year 2010 ........................................................................... 25
Table 18: Major Importing Countries from India ....................................................................................... 27
Table 19: Fresh Onion exports to Malaysia ................................................................................................ 28
Table 20: Comparison between India and Netherlands .............................................................................. 29
Table 21: Chain of events from farm to shipment ...................................................................................... 32
Table 22: Storage Requirements of Fresh Onions ...................................................................................... 33
Table 23: Product standard requirements.................................................................................................... 33
Table 24: Cost Calculation per container .................................................................................................... 34
Table 25: Sea Freight to Different Destinations ......................................................................................... 35
Table 26: ITC (HS) No. .............................................................................................................................. 36
Table 27: Import Tariff for Fresh Onions by India ..................................................................................... 36
Table 28: Import Tariffs by other countries on India .................................................................................. 37
Table 29: Good Agricultural Practices (GAP) of Onions ........................................................................... 38
Table 30: Agri-Export Zones in Maharashtra and implementing agencies ................................................ 39
Table 31: List of GLOBALGAP certification agencies in India ................................................................ 39
Table 32: Documents required for exports of Fresh Onions ....................................................................... 41



                                                              Table of Figures

Figure 1: Showing Process before exporting of onions .............................................................................. 20
Figure 2: Showing Onion Dehydration Process .......................................................................................... 22
Figure 3: Comparison between volume and value of onion exported ........................................................ 24
Figure 4: Price of Onions in Metros cities for year 2010 ............................................................................ 26
Figure 5: The Price Trend ........................................................................................................................... 26
Figure 6: Forward and Backward linkages for Onion Exports ................................................................... 31
Figure 7: Domestic and Export Marketing of Onions................................................................................. 32
Figure 8: Cost of Production per Hectare ................................................................................................... 36
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Onion (Allium cepa) belongs to the family Alliaceous. Onion is a vegetable crop consumed all
over the world but cannot be grown in abundance in every country. It is mainly grown for its
bulb which is used for consumption, flavoring and seasoning in almost every home. As an
item of world trade, onion ranks second in importance after tomatoes among the
vegetables.

In India, onion is extensively cultivated over a large area spread almost throughout the country.
It is produced for both domestic consumption as well as exports. The onions are regarded as a
highly export oriented crop and earn valuable foreign exchange for the country. Though India
produces a significant quantity of onions it is not regular and sufficient enough to meet the
demands for both domestic requirement and exports.




                             CHAPTER 1 - GLOBAL SCENARIO

Onion Production

World Production
Out of all the vegetable crops produced for export onion occupies 10% of total area and also in
terms of production. It is second only to potato.

Table 1: Total area and production of onion

  Crop      Area       Production    Area       Production
  Onion     834        13565         10.45      10.51
  Total     7979       129078        100.00     100.00
Source: COMTRADE, United Nations (2008-09)
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India ranks second amongst the onion producing countries in the world in terms of area as well
as production. The first is China. India has a total of 863.5 thousand hectares of land under as of
in the year (2010-11) while the production was 20,817 thousand MT in 2008.

Table 2: World Production of Onions                                     Production (MT)

Sr. No. Countries                 2004        2005        2006        2007       2008

1       China                     18,046,822 19,054,000 19,598,050 20,567,295 20,817,295

2       India                     7,760,600 9,432,500 10,847,000 13,900,000 13,565,000

3       United States of America 3,767,750 3,334,070 3,249,880 3,612,300 3,407,370

4       Pakistan                  1,449,025 1,764,800 2,055,700 1,816,400 2,015,200

5       Turkey                    2,040,000 2,070,000 1,765,396 1,859,442 2,007,120

6       Iran (Islamic Republic of) 1,626,885 1,685,450 2,038,363 2,013,564 1,849,275

7       Egypt                     895,491     1,302,125 1,119,890 1,485,933 1,728,417

8       Russian Federation        1,673,420 1,758,740 1,788,750 1,317,984 1,712,500

9       Brazil                    1,157,562 1,137,684 1,345,905 1,360,300 1,367,066

10      Japan                     1,128,000 1,087,000 1,161,000 1,265,000 1,271,000

11      Mexico                    1,240,762 1,230,888 1,238,236 1,387,188 1,252,441

12      Netherlands               1,224,700 1,082,000 942,000         1,085,000 1,130,000

13      Republic of Korea         947,797     1,023,331 889,619       1,213,375 1,035,076

14      Spain                     1,030,449 1,006,051 1,099,551 1,184,250 1,098,400

15      World                     60,930,673 63,977,507 66,212,364 71470880 72,348,213

Source: United Nations, Food and Agriculture Organization, FAO Stat (2/2011)
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Onion Productivity


The highest productivity of onion is in USA (54.8 MT/ha) followed by Netherlands (43.1
MT/ha). India being a second major onion producing country in the world has a productivity of
16.26 thousand MT/ha only. India still lags behind in terms of productivity in spite of having
fertile lands and suitable climatic conditions for the production of onions.

Table 3: Onion Productivity

 Countries                 2008 Kg/ha

 United       States   of 548,514
 America
 Netherlands               431,297

 Egypt                     327,147

 Mexico                    291,278

 Turkey                    267,616

 China                     207,929

 India                     162,649

 Pakistan                  131,626

Source: United Nations, Food and Agriculture Organization, FAOStat



India's position as an exporting country for fresh Onions


India’s onion export has made a gradual growth during the last four and half decades. In 2009
India occupied 12.35% share in total onion exports in the world. Thus being the second largest
exporting country in the world. While Netherlands ranked first with a total share of 16.46%.
Here we notice that though Netherlands is the 12th largest onion producing country but is the
largest onion exporting country in the world. This is mainly because its productivity is almost
three times that of India and its domestic consumption is much lower too as compared to India.
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Table 4: India's position as an exporting country for fresh Onions

 Value in (000USD)                      Quantity in MT                               2009

 Rank      Exporting Country            Qty                     Value                Share(%)

 1         Netherlands                  8,61,217.00             3,14,012.00          16.46

 2         India                        7,93,935.00             2,35,525.00          12.35

 3         Mexico                       2,45,630.00             2,24,898.00          11.79

 4         Egypt                        2,78,579.00             1,41,739.00          7.43

 5         China                        3,40,876.00             1,20,241.00          6.30

 6         Spain                        2,64,160.00             1,07,754.00          5.65

 7         USA                          2,35,897.00             1,05,268.00          5.52

 8         France                       1,22,024.00             72,633.00            3.81

 9         New Zealand                  1,20,064.00             63,088.00            3.31

 10        Argentina                    2,09,410.00             62,925.00            3.30

Source: COMTRADE, United Nations



Major Importing Countries of Fresh Onions


USA is the major onion importing country followed by UK, Malaysia, Germany, and Russian
Federation. Though US ranks first in terms of Productivity but its production is not sufficient
enough to support its population. As a result it imports its major demand for onions. Thus US
and UK are the main target markets for Indian onion exports which is still not explored.
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Table 5: Major Importing Countries of Fresh Onions


                                                                         2009
 Sr No.        Country                      Qty                          Value
 1             USA                          3,09,151.00                  241.00
 2             United Kingdom               3,58,255.00                  175.00
 3             Malaysia                     4,56,111.00                  133.00
 4             Germany                      2,31,691.00                  121.00
 5             Russian Federation           3,77,281.00                  118.00
 6             Saudi Arabia                 2,71,414.00                  116.00
 7             Canada                       1,62,267.00                  100.00
 8             Japan                        2,07,976.00                  85.00
 9             Pakistan                     3,24,182.00                  81.00
 10            Belgium                      1,44,770.00                  71.00
 11            Netherlands                  1,26,777.00                  70.00
 12            France                       1,10,673.00                  61.00
 13            Sri Lanka                    1,59,510.00                  50.00
 14            Brazil                       1,78,233.00                  43.00
 15            Italy                        76,850.00                    32.00
               Total                        47,72,631.00                 1,903.00
Source : COMTRADE, United Nations



Importing Countries of Fresh Onions from India


The major countries to which India exports onions are Malaysia, Pakistan, Sri Lanka, Singapore
and Nepal. From the table below it is observed that Indian exports are concentrated to the
SAARC and geographically nearby countries only. US, UK and Japan being the major markets
for onion imports, India does not export to them. Hence there is a need to increase the exports to
these countries by adapting to the quality standards and varietal requirements by such countries.
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Table 6: Importing Countries of Fresh Onions from India

 Quantity in MT                          2007               2008                2009
 Value in US$ 2006
 Mill.
 Sr      Country      Qty         Value Qty         Value Qty           Value Qty        Value
 No.
 1       Malaysia     2,58,251.   53     1,79,804   55.     2,87,432.   75.     3,22,510 92
 2       Pakistan     77,998      19     13,622     3.00    17,331      4.00    2,18,177 69
 3       Sri Lanka    1,29,306.   22     1,48,535   44.00   1,68,136    45.00   1,47,436 46
 4       Singapore    22,942      4      18,311     6.00    25,507      6.00    27,140   8
 5       Nepal        0.00        0.00   0.00       0.00    0.00        0.00    48,565   6
 6       Mauritius    11,797      3.00   11,311     5.00    10,553      4.00    11,688   6
 7       France       4,364.00    1.00   4,283      2.00    5,814.00    2.00    5,548.00 3.00
 8       China,       75.00       0.00   0.00       0.00    28.00       0.00    5,262.00 3.00
         Hong
         Kong Sar
 9       Italy        194.00      0.00   576.00     0.00    4,880.00    2.00    1,849.00 1.00
 10      Bhutan       0.00        0.00   0.00       0.00    1,946.00    0.00    2,014.00 1.00
 11      United       588.00      0.00   925.00     0.00    2,015.00    1.00    2,044.00 1.00
         Kingdom
 12      Greece       4,919.00    1.00   1,012.00   0.00    1,958.00    1.00    0.00     0.00
 13      Oman         8,532.00    2.00   12,486.00 9.00     15,817.00 6.00      0.00     0.00
 14      Philippines 0.00         0.00   435.00     0.00    35,238.00 4.00      0.00     0.00
 16      Qatar        26,118.00 5.00     22,199.00 5.00     31,264.00 7.00      0.00     0.00
 18      Saudi        27,617.00 5.00     27,719.00 7.00     0.00        0.00    0.00     0.00
         Arabia
 20      Seychelles   0.00        0.00   0.00       0.00    1,261.00    1.00    0.00     0.00
Source : COMTRADE, United Nations
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Competitive Analysis


Netherlands is the main competitor for India. It exports to the major importing markets of US,
UK and Russian Federation. It is ahead of India both in terms of volume and value of exports.
The conditions in favor of Netherlands are its low population density along with lower domestic
consumption, proximity to the major markets of onion, its productivity and climatic conditions.
The conditions in favor of India are its large fertile lands under onion production. climatic
conditions which lead to all year round production of onions and there is vast scope for
increasing the productivity, production and hence the exports of onion from the country.

Table 7: Importing Countries of Fresh Onions from Netherlands

                    2006                2007               2008                  2009


 Sr    Country      Qty        Value Qty           Value Qty           Value Qty           Value
 No.
 1     United       1,16,427   59       1,22,799 79        1,31,971    72      1,48,010    62
       Kingdom
 2     Belgium      72,808     31       82,047     41      88,748      39      80,959      34

 3     Russian      2,10,506   51       86,207     28      1,14,520    40      83,809      33
       Federation
 4     Germany      62,187     28       55,014     37      55,457      33      59,677      28

 5     France       35,601     16       46,487     28      44,528      22      45,726      18

Source : COMTRADE, United Nations



Importing Countries of Fresh Onions from Mexico


Indian share in world onion exports is 12% and that of Mexico is 11%. Hence it qualifies as a
close contender to Indian onion exports. Its exports have been increasing over the years. Mexico
too exports to the major onion importing countries. This is mainly due to proximity to these
nations. And hence India needs to keep a check on its contenders.
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Table 8: Importing Countries of Fresh Onions from Mexico

Quantity          in 2006               2007              2008                         2009
MT
Value in US$
Mill.
Sr      Country      Qty         Valu   Qty        Valu   Qty        Valu   Qty        Valu
No                               e                 e                 e                 e
.
1       USA          1,55,845.   127.0 2,12,942.   183.0 3,38,876.   188.0 1,86,952.   174.0
                     00          0      00         0      00         0      00         0
2       Canada       53,754.00 21.00 20,584.00 26.00 19,785.00 26.00 22,126.00 27.00
3       United       3,976.00    4.00   6,474.00   11.00 7,295.00    13.00 6,273.00    13.00
        Kingdom

4       Ireland      1,640.00    2.00   1,725.00   3.00   1,547.00   2.00   1,612.00   4.00

5       Italy        0.00        0.00   25.00      0.00   1,273.00   1.00   4,186.00   3.00

6       Guatemal     6,761.00    1.00   9,670.00   1.00   9,635.00   1.00   15,920.00 2.00
        a
7       El           11,231.00 1.00     8,846.00   1.00   7,413.00   1.00   6,206.00   1.00
        Salvador

8       Netherlan    516.00      0.00   0.00       0.00   203.00     0.00   1,009.00   1.00
        ds
Source: COMTRADE, United Nations
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Exporting Countries of Fresh Onions to India


Though India is self-sufficient in terms of onion production and sufficing its domestic
consumption sometimes due to bad climate and lower production it has to import onions. In last
five years India had to import only once in year 2009 due to slump in onion production. It
imported majorly from Spain, Netherlands and Pakistan. A total quantity of 830 MT. was
imported

Table 9: Exporting Countries of Fresh Onions to India

 Quantity in MT         2009

 Sr No. Country        Qty

 1         Spain       15.00

 2         Netherlands 88.00

 3         Pakistan    312.00

           Total       830.00

Source : COMTRADE, United Nations
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                          CHAPTER 2 THE INDIAN SCENARIO


State wise Area, Production and Productivity of Onion (year 2009-2010)


India has the largest area of about 4 lakh ha(20% of world area) followed by China about 3 lakh
ha. But the production is the highest in China (48 lakh MT) as against India (44 lakh MT). Out of
total annual production of about 60 lakh tonnes of country, about 16 lakh tonnes are produced in
Maharashtra alone.

Maharashtra ranks first in terms of area, production as well as productivity. Out of total annual
production of about 60 lakh tonnes of country, about 16 lakh tonnes are produced in Maharashtra
alone. The onions produced in the Nasik region of Maharashtra are in major demand for its
strong pungency and longer shelf-life. Other major onion producing states are UP and Gujarat.
Gujarat is a recent entry into the onion producing states and has almost the equivalent
productivity as that of Maharashtra. It is showing good signs of progress in terms of onion
production.

Table 10: State wise Area, Production and Productivity of Onion (year 2009-2010)

 No. State                   Area           Production(' 000 tons MT)           Productivity
                             (' 000 ha)                                         ( tons/ ha)

 1.    Andhra Pradesh        26.00          244.00                              9.38

 2.    Bihar                 28.75          329.88                              11.47

 3.    Gujarat               35.50          750.00                              21.13

 4.    Karnataka             53.00          395.00                              7.45

 5.    Madhya Pradesh        39.55          517.35                              13.08

 6.    Maharashtra           111.65         2409.18                             21.58

 7.    Orissa                60.45          522.47                              8.64

 8.    Rajasthan             37.75          570.00                              15.10

 9.    Tamilnadu             30.50          320.50                              10.51
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 10.    Uttar Pradesh          69.50          778.75                              11.21

 11.    Haryana                16.00          329.00                              20.56

 12.    Other                  45.50          563.00                              12.37

        Total                  554.15         7729.13

Source: NAFED Report



Varietal characteristics of commercially grown Onions


The main varieties grown for export are Agrifound Dark Red which has a good productivity,
Agrifound Light Red and Agrifound Rose(Scarlet red) are good storer varieties, Agrifound
Rose(Brick red) and Arad (H) (yellow) which can be usefully exploited for the major markets of
US, UK and Japan as these require yellow onions with lesser pungency.

Table 11: Varietal characteristics of commercially grown Onions

 Variety        Colour        Shape         Maturity    TSS          Productivity Remarks
                                                        (%)          ( q / ha )
 Agrifound      Dark red      Global        90-100 days 12-13        300-400              Medium
 Dark Red                     round,        from                                          storer
                              medium to transplanting
                              big
 Agrifound      Light red     Global        120    days 13-14        300-325              Good
 Light Red                    round,        from                                          storer
                              medium to transplanting
                              big,
                              compact ,
                              outer scale
                              tight
 Agrifound      Scarlet red   Flatish       95-110 days 16-18        190-200              Good
 Rose                         round, 2.5- from sowing                                     storer
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                           3.5        cm
                           diameter
 Agrifound     Brick red   5-6             66-67   days 15-17           180-200          Good
 Rose                      bulblets/       from sowing                                   storer
                           clump,
                           bulblet of
                           2-2.5      cm
                           size
 Arad (H)      Yellow      Big-sized       90-100 days 9-10             500—800          Poor storer
                           global          after
                           round           transplanting
                           bulbs of 6-
                           8          cm
                           diameter
Source: NAFED Report



Varietal characteristics of commercially grown Onions in Maharashtra


Phule Safed and Baswant-780 are the major varieties grown and exported. Phule Safed apart
from being grown all year round is good for dehydration purpose as well for processed onion
products.

Table 12: Varietal characteristics of commercially grown Onions in Maharashtra

 No     Variety                Season                      Colour         Remarks
 1      N-53                   Kharif                      Red            Poor Storage
 2      Baswant-780            Kharif                      Red            Poor Storage
 3      N2-4-1                 Rabi                        Brick-Red      Good Storage
 4      N-257-9-1              Rabi                        White          Good Storage
 5      Phule Safed            All year                    White          Good for Dehydration
 6      Phule Suvarna          Late Kharif /Rabi           Yellow Red     Good    for    export    to
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                                                                             Europe
 7       AFDR                      Late Kharif /Rabi      Dark Red           Fairly Good for Storage
 8       AFLR                      Rabi                   Light Red          Good Storage
Source: NAFED Report



Harvest Pattern in leading Onions Growing States


From the table it is clear that India has year round production of onions due to which along with
satisfying its domestic consumption demand it can also export throughout the year.

Table 13: Harvest Pattern in leading Onions Growing States

 State        Jan    Feb    Mar      Apr    May    Jun    July   Aug    Sep     Oct    Nov    Dec


 Maharas      Lean Lean Lean Peak Peak Lean                                     Lean Peak Lean
 htra         seas   seas   seas     seas   seas   seas                         seas   seas   seas
              on     on     on       on     on     on                           on     on     on

 Gujarat      Lean Peak Lean Lean Lean Lean                                     Lean Peak Lean
              seas   seas   seas     seas   seas   seas                         seas   seas   seas
              on     on     on       on     on     on                           on     on     on

 Bihar               Lean Peak Lean
                     seas   seas     seas
                     on     on       on

 Karnatak Lean                                                   Lean Lean Peak Peak Peak
 a            seas                                               seas   seas    seas   seas   seas
              on                                                 on     on      on     on     on

 Andhra                     Lean Peak Peak Lean                  Lean Peak Peak Peak Lean
 Pradesh                    seas     seas   seas   seas          seas   seas    seas   seas   seas
                            on       on     on     on            on     on      on     on     on
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 Madhya                              Lean Peak Lean Lean
 Pradesh                             seas    seas   seas   seas
                                     on      on     on     on

 Rajastha                   Lean Peak Lean Lean                                      Lean Lean
 n                          seas     seas    seas   seas                             seas   seas
                            on       on      on     on                               on     on

 Haryana                    Lean Peak Lean Lean                                      Lean Lean
                            seas     seas    seas   seas                             seas   seas
                            on       on      on     on                               on     on

 Uttar              Lean Peak Peak Peak Lean                                         Lean Lean
 Pradesh            seas    seas     seas    seas   seas                             seas   seas
                    on      on       on      on     on                               on     on

Source: NAFED Report



Onion production Seasons (in Maharashtra)


Major production of onions takes place in Rabi / Winter season. This comes to harvest in
February to March. This onion produced in summer (Rabi season) is suitable for export. About
50% to 60 % of onion produced in the State is of export quality.

Table 14: Onion production Seasons (in Maharashtra)

 No      Season                    Growing           Harvest       Storage Quality   Remarks
                                   Months            months
 1       Kharif /Rainy             June-August       August-       Poor (1 month)    10 %
                                                     September
 2       Late            Kharif September-           November-     Poor (1 month)    30-40 %
         (Rangda)                  November          December
 3       Rabi /Winter (Pol December-                 February-     Good       (4-6 50-60 %
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        /Unhali)               February             March        month)
Source: DIRECTORATE OF ECONOMICS AND STATISTICS,NEW DELHI (2008-09)



Onion Required by Different Countries


The requirement of onion size is different by different countries. The European and Japanese
markets require large onions of 60-70mm of yellow colour. The Middle East and Gulf countries
require onions of middle sizes (40 – 60mm) while SAARC and other south-east Asian countries
require onions of small sizes (25 – 30mm).

Table 15: Onion Required by Different Countries

 S.No. Country                                                    Size(mm)
 1       Middle East and Gulf(Dubai, Sharjah, Doha, Muscat, 40 – 60
         Bahrain, Dammam, Saudi Arabia, Kuwait)
 2       Malaysia, Singapore, Port Kelang & African Ports         25 – 30
 3       Sri Lanka                                                25 – 30
 4       Bangladesh, Pakistan & Nepal                             25 – 30
 5       Europe                                                   60 – 70
 6       Japan                                                    60 – 70
Source: MSAMB, Pune(2008)



Packing Specifications of some Countries


Onions are needed to be packed in netted poly bags before exporting. These bags are produced as
per the country requirement. Onions are exported in the range of 5kg bags to 25kg bags
depending on the country to which it is exported.
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Table 16: Packing Specifications of some Countries

 S.No          Importing nation                                Pack size
 1             Malaysia and Indonesia                          10 kg

 2             Srilanka                                        25 Kg

 3             Singapore                                       8 Kg

 4             Philippines                                     20 Kg

 5             Gulf countries                                  5 Kg, 10 Kg, 15 Kg and 20 Kg
Source: NIAM, Jaipur(2008)



Process Followed before Exporting


     1. Grading-
        The onions brought from farm/ warehouse to the auction shed are first manually or
        machine graded.
     2. Filling in netted poly bags and Weighing-
        The graded onions are then filled in the poly bags. For example a 20kg poly bag is always
        filled to 18.3-18.5kgs only. And this is assured by weighing before sealing the bags.
     3. Loading in the container-
        Then these filled and properly weighed poly bags are loaded in the container and are then
        ready for export.
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Figure 1: Showing Process before exporting of onions
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CHAPTER 3 - PROCESSED ONION PRODUCTS & MANUFACTURING PROCESS


It is Rs 500-crore onion dehydration industry in India. Globally, India holds about 50 per cent
market share in the dehydration business. India has about 95 active onion dehydration units, of
which 70 are located in Gujarat, including Bhavnagar, Mahuva, Vadodara and Gondal. The
country has about 30 export oriented units (EOUs) of dehydrated onion products. Major export
destinations include Europe, Russia, France and America, where annually around 60,000 tonnes
of dehydrated onion products are shipped.

Potential Processed Onion Products for Export


       1. Dehydrated onions- fried kibbled (These are chopped and dried onions, and are ideal
          for sausage and burger making)
       2. Kibbled
       3. Minced
       4. Toasted kibbled
       5. Fried kibbled (white onion)
       6. Granules
       7. Powder
       8. Minced (white onion)



Dehydration Process


       1. Pilling & then washing with medicated water-
       2. Cutting through conveyer Belt
       3. Onion Chips loaded on Stainless steel Dryer Belts
       4. Binary Dryers to further reduce Moisture Content
       5. huller machine to grade the material by size i.e. flakes, powder, chips etc.
       6. The final product is then passed through Auto Sortex
       7. Metal Detector to ensure desired quality product
       8. sealed in air tight bags to preserve it properly
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Figure 2: Showing Onion Dehydration Process
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Company Profile


Company- Chhatariya Veg Expo Pvt. Ltd.-

It is one of the main exporting companies of processed onions.

Location-     Mahuva in the state of Gujarat

Main export products-

Dehydrated Red and White Onions in various forms like slices, flakes, kibbled, chopped,
minced, granules and powder.

Exports-

Germany, France, Netherlands, Spain, Canada, USA, South Africa and other European
countries.

Production-

1200 MT per annum of dehydrated Onions.
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              CHAPTER 4 – SHORTLISTING EXPORT TARGET MARKETS


Trend in Onion Export


In the last twenty years the Indian onion exports by volume has multiplied by almost six times
but the volume for the same has multiplied by seven and a half times. Thus we see that the
demand and price quoted for Indian onions have increased over the years. This can be mainly
contributed to the hybrid varieties which has not only increased the production but productivity
of onions over the years. Ongoing research to produce less pungent yellow onions to be exported
to European nations and Japan will further increase the Indian exports in coming years.

               Comparison between Volume and value of onion exported
          2008p

           2006

           2004

           2002

           2000
   Year




           1998

           1996

           1994

           1992
                                                                                 Exports…
           1990
                  0       500000      1000000     1500000     2000000
                                   Metric Tons


Figure 3: Comparison between volume and value of onion exported



Price of Onions in Metros cities for year 2010


The price of onions fluctuates in every season or it can be said that it fluctuates every month. The
price offered also differs from region to region. This can be seen from the following graph. The
price is lowest in the month of April which was received at Bangalore while highest in the month
of November at Kolkata. The price directly depends on the production and availability of onions.
Onion is classified as an essential commodity under Essential Commodities act, hence whenever
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the production is low and prices are running high the government imposes ban on onion exports.
This greatly hampers the onion exports and exporters incur great losses during this time. Also the
MSP levied sometimes takes away the exporters edge in the international market. For example
the Indian government had fixed the minimum export price (MEP) for onions at USD 475 a
tonne after lifting a ban on exports on September 20 but the onions from China and Pakistan,
which were selling at USD 300 per tonne and USD 325/tonne, respectively, in international
markets, rendered the Indian produce uncompetitive.

Table 17: Price of Onions in Metros cities for year 2010

                                      Price(RS/Qtl)

City Bangalore Delhi         Kolkata Mumbai

Jan 1130.86        1393.23 1753.02 1364.27

Feb 1009.53        1204.84 1614.88 1026.37

Mar 629.39         836.68    693.37   741.92

Apr 498.96         680.9     733.93   643.29

May 552.51         539.55             650.3

Jun 629.28         581.01    910.03   729.84

Jul   658.36       739.5     936.34   757.65

Aug 880.51         809.79    1215.05 865.99

Sep 1291.61        1281.48 1742.13 1383.07

Oct 1359.02        1451.9    2100.26 1613.62

Nov 1850.24        1505.8    2673.2   2398.26

(Source: http://dacnet.nic.in)
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                   9000
                   8000
                   7000
                   6000
    Price Rs/Qtl




                   5000                                                                Mumbay
                   4000                                                                Kolkata
                   3000                                                                Delhi
                   2000                                                                Bangalore
                   1000
                      0
                          Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
                                            Months


Figure 4: Price of Onions in Metros cities for year 2010



The Price Trend


While in Table it can be clearly seen that onion has started getting better price in the recent
years. This has been contributed to the increasing demand of Indian onions overseas.




Figure 5: The Price Trend
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Source:- Ministry of Consumer Affairs - http://fcamin.nic.in



Major Importing Countries from India


The major destination of fresh onions from India is Malaysia. Indian onions occupy about 70%
of Malaysian markets. Some years before the Malaysian and Gulf countries were totally
occupied by Indian onions but from last 4-5 years onions from Netherlands, Pakistan and China
can be seen. These countries are leveraging on the competitive pricing, low cost of transport due
to geographical nearness and bulk cargo.

Table 18: Major Importing Countries from India

                                       2007                2008                2009
                    2006

Sr
    Country         Qty         Value Qty           Value Qty           Value Qty           Value
No.

1    Malaysia       2,58,251.00 53.00 1,79,804.00 55.00 2,87,432.00 75.00 3,22,510.00 92.00

2    Pakistan       77,998.00   19.00 13,622.00     3.00 17,331.00      4.00 2,18,177.00 69.00

3    Sri Lanka      1,29,306.00 22.00 1,48,535.00 44.00 1,68,136.00 45.00 1,47,436.00 46.00

4    Singapore      22,942.00   4.00   18,311.00    6.00 25,507.00      6.00 27,140.00      8.00

5    Nepal          0.00        0.00   0.00         0.00 0.00           0.00 48,565.00      6.00

6    Mauritius      11,797.00   3.00   11,311.00    5.00 10,553.00      4.00 11,688.00      6.00

7    France         4,364.00    1.00   4,283.00     2.00 5,814.00       2.00 5,548.00       3.00

     China, Hong
8                75.00          0.00   0.00         0.00 28.00          0.00 5,262.00       3.00
     Kong Sar
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9     Italy            194.00          0.00    576.00      0.00 4,880.00    2.00 1,849.00   1.00

10    Bhutan           0.00            0.00    0.00        0.00 1,946.00    0.00 2,014.00   1.00

      United
11                     588.00          0.00    925.00      0.00 2,015.00    1.00 2,044.00   1.00
      Kingdom

12    Greece           4,919.00        1.00    1,012.00    0.00 1,958.00    1.00 0.00       0.00

13    Oman             8,532.00        2.00    12,486.00   9.00 15,817.00   6.00 0.00       0.00

14    Philippines      0.00            0.00    435.00      0.00 35,238.00   4.00 0.00       0.00

16    Qatar            26,118.00       5.00    22,199.00   5.00 31,264.00   7.00 0.00       0.00

18    Saudi Arabia 27,617.00           5.00    27,719.00   7.00 0.00        0.00 0.00       0.00

20    Seychelles       0.00            0.00    0.00        0.00 1,261.00    1.00 0.00       0.00



Fresh Onion exports to Malaysia


The comparison between Indian Exports and other countries exports is shown as below.

Table 19: Fresh Onion exports to Malaysia

    Country         Qty           Value Percentage

Malaysia            4,56,111.00 133       100

India               3,22,510.00 92        70

Other Countries 133601            41      30

Source: United Nations, Food and Agriculture Organization, FAOStat (2/2011)

The nearest competitor as of now is Netherlands. But in future India can expect stiff competition
from China and Pakistan as well. These countries have started aggressive marketing of their
produce in the Malaysian and Gulf markets.
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Table 20: Comparison between India and Netherlands

Years         2006       2007        2008          2009

India         2,58,251.00 1,79,804.00 2,87,432.00 3,22,510.00

Netherlands 83,987.00 90,666.00 37,521.00 50,919.00

Source: United Nations, Food and Agriculture Organization, FAOStat (2/2011)



U.S imports of Dried & Dehydrated Onions from Selected Countries


India is a close competitor of China for processed onion products in US market value wise.
While volume wise the largest exporter of processed onions is Mexico. But its exports are
intermittent. While India has been a regular exporter to the US. The exports are high when there
is good production of onions in India and suffer loss of market in the hands of China when it is
low.

                                                                               Value: USD

Year 2001        2002     2003     2004     2005     2006       2007   2008    2009      2010

Mexic                                                                                    1,300,43
                 7,457    4,689             15,979              21,353 466,555 643,780
o                                                                                        6

                 1,271,75 1,578,12 1,621,15 2,155,94 2,416,58 2,231,60 2,979,69 3,145,14 2,711,85
China 583,216
                 0        7        1        9        0        1        8        8        7

                                            1,238,99 3,140,68 1,644,81 3,935,68 3,056,34 1,734,73
India 339,935 705,626 779,124 416,995
                                            2        3        5        1        9        8

                                                     1,002,13                 1,589,87 1,385,35
Egypt            20,900 24,525 57,510 376,339                 274,566 613,804
                                                     0                        7        6

                 2,005,73 2,386,46 2,095,65 3,787,25 6,559,39 4,172,33 7,995,73 8,435,15 7,132,38
Total 923,151
                 3        5        6        9        3        5        8        4        7


Worl 1,143,71 2,411,98 3,060,39 3,276,85 5,038,08 7,235,18 4,734,85 9,047,97 9,308,92 8,984,10
d    2        1        0        5        8        6        7        0        6        7

Source: United Nations, Food and Agriculture Organization, FAOStat (2/2011)
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Major Destinations


Thus the major markets shortlisted for onion export having potential for further expansion are
Malaysia foe fresh onions and US for processed onions.



Major Competitor


The major competitors classified are Netherlands for fresh onions in Malaysian market while
China and Mexico for processed onions in US market.



Importers Directory for UNITED STATES


Some of the major importers of processed onion products from India in US are as follows. The
list of such other importers can be found and they can be contacted on the APEADA website as
well for those who want to export.

   4 R Inc
   All Things Sicilian
   American Ag Products
   Ben-bud Growers, Inc
   Bloomington Wholesale Garden Supply
   Global Traders, Inc
   Inversiones Mejia
Source- http://agriexchange.apeda.gov.in
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                                 CHAPTER 5- MARKETING


For the development of market of onions abroad the following steps are needed to be taken.
Strengthening the backend along with the frontend is equally important. Backward integration
can be achieved by forming farmer’s co-operatives, use of certified and hybrid seeds, R&D for
developing new varieties according to demands in other potential importing countries.
Developing infrastructure for proper storage, onion irradiation and value addition to get better
price in the international market is needed.

The regulatory policy and quality standards needs to be revamped in such a way that it will
further increase the exports. New markets need to be explored, promotional activities in these
markets needs to be undertaken. Branding of the products needs to done.




Figure 6: Forward and Backward linkages for Onion Exports
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The domestic as well as the export marketing channels have many intermediaries in between.
This can be seen from following figure.




Figure 7: Domestic and Export Marketing of Onions



Chain of events which happen up to shipment of Fresh Onions


Following are the activities which are undertaken farm to shipping yard. This has been already
covered.

Table 21: Chain of events from farm to shipment
       Sr.          Guidelines
       No.
       1            Transported to Packhouse
       2            Unloading
       3            Sorting & Grading
       4            Packed in netted poly bag sizes
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       5         Precooling
       6         Cold storage
       7         Palletizing
       8         Refrigerated trucks
       9         Shipment
(Source: NAFED Report)



Storage Requirements of Fresh Onions


The storage requirements of fresh onions while in the transit is shown in the following table.

Table 22: Storage Requirements of Fresh Onions

Sr.                        Relative              Storage
          Temperature                                              Freezing Point      Description
No.                        Humidity              Period

1         0o C            65-70%                3-5 months        low                 --
                                                                  temperature.

(Source: NAFED Report)



Product standard requirements


The product standards required for exports and during the consignment tolerance is as follows-

Table 23: Product standard requirements

Sr. Grade
                    Grade tolerances
No. designation

1     Extra class   5% by number or weight of onion not satisfying the requirements of the
                    grade, but meeting those of class I grade or, exceptionally, coming within
                    the tolerances of

2     Class I       10% by number or weight of onion not satisfying the requirements of the
                    grade, but meeting those of class II grade or, exceptionally, coming within
                    the tolerances of that grade.
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3    Class II          10% by number or weight of onion not satisfying the requirements of the
                       grade but meeting the minimum requirements.




Cost Calculation


The cost calculation from harvest to pack house to port is as follows. The total cost of filling a
40’ container with onion nylon bags comes to about Rs.54485 or Rs.2.17/kg.

Table 24: Cost Calculation per container

Cost estimates for exports of onions from India (as per information
collected during 2008)

(a) Procurement price*:

Approx. price (Rs. /kg) : 3.0

*Price of onion varies according to variety, month of procurement

(b) Charges for treatment, packing, transport, etc.(below in table):

Table 9.14: Charges for treatment, packing, transport, etc.

                                                                               40’ container (25000
Particulars
                                                                               kg)

Nylon Bag (Capacity: 20Kg) Rs. 8/- per bag                                     8100

Cost of loading & unloading                                                    5000

Cost of pallets                                                                2500

Local transportation                                                           17000
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Container Transportation(JNPT - Vashi - JNPT)                                 7000

Terminal Handling Charges                                                     14885

Total                                                                         54485 or Rs. 2.17/kg

Source: MSAMB, Maharashtra, NAFED Report




Sea Freight to Different Destinations


The freight charges vary if using a 20’ or a 40’ container. It is preferable if 40’ containers are
used because the cost can be greatly reduced to half the times if compared to using two 20’
containers in place of one 40’ container. It varies from year to year /season to season, capacity of
container and distance covered.

Table 25: Sea Freight to Different Destinations

(c) Sea freight charges ( in USD)
Freight rates for reefer container are as follows:
Reefer containers                   20’       40’
Dubai/Doha                          1100      1600
Kuala Lampur/Singapore              600       900
UK/Amsterdam                        1700      2700
Freight rates for ordinary container are as follows:
Dubai/Doha                          600       900
Kuala Lampur/Singapore              100       175
Flaxo (UK)/Amsterdam                900       1450
http://www.msamb.com/english/export/globalgap.htm



Cost of Production per Hectare


The cost of production of onion comes to around Rs.54, 000 per ha. The onion crop requires less
application of pest control as it is a hardy crop. The overall cost of production is very less as
compared to other cash crops. This is an advantage for producers as well as exporters
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Figure 8: Cost of Production per Hectare
http://www.jains.com/PDF/crop/cultivation%20of%20white%20onion.pdf



ITC (HS) No.


The ITC (HS) codes for different forms of onions are different. The code varies if the onion is
fresh onion or dried and processed or is used as a seed for onion production.

Table 26: ITC (HS) No.

No.          Type
07031010 Onions, shallots
07122000 Dried onions, whole, cut, sliced, broken or in powder, but not further prepared
12099130 Onion Seeds, fruit and spores, of a kind used for sowing
http://dgft.org



Import Tariff for Fresh Onions


The import tariff imposed by Indian Government is shown in the following table.

Table 27: Import Tariff for Fresh Onions by India

Country name             India
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Product                 Onions

[AVG]-FBD               100.9

[Duty Free in %]-FBD 0

[Max]-FBD               150

[Binding in %]-FBD      100

[AVG]-MFN               31.5

[Duty Free in %]-MFN 0

[Max]-MFN               105

[Share in %]-Imp        1.1

[Duty Free in %]-Imp    0

Source: WTO.org

Import Tariffs


The import tariff imposed by countries on the import of onions from India is as follows.

Table 28: Import Tariffs by other countries on India

                             [Duty                          [Duty                          [Duty
                                            [Binding                       [Share
Country               [AVG]- Free in [Max]-          [AVG]- Free in [Max]-                 Free in
              Product                       in %]-                         in %]-
name                  FBD    %]-     FBD             MFN %]-        MFN                    %]-
                                            FBD                            Imp
                             FBD                            MFN                            Imp

European
              ONIONS 10.7       22.6   199    100        11.8     21.4    195     1.3      16.1
Union

United
              ONIONS 4.8        23.7   132    100        5        23.2    132     1.2      24.6
States

Malaysia      ONIONS 151.1      11.8   0      100        3.8      63.9    80      0.6      81.1
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Sri Lanka     ONIONS 50.4         0    66       100      24       0.5     60      1.4     2.5

Bangladesh ONIONS 191.2           0    200      100      20.2     4.2     25      0       0



Good Agricultural Practices (GAP) of Onions


Some good agricultural practices to be followed in case of onions are use of hybrid seeds, proper
nutrient and water management, plant protection and weed management.

Table 29: Good Agricultural Practices (GAP) of Onions

Sr. No.     Good Agricultural Practices (GAP)

1           Use of hybrid seeds

2           Nutrient and water management

3           Plant protection

4           Weed management

(Source: NAFED Report)



Foreign Trade Policy


For the agriculture sector there are various schemes to give impetus to onion exports. Some of
them provided by FTP are as follows

A new scheme called "Vishesh Krishi Upaj Yojana (Special Agricultural Produce Scheme)" to
boost exports of fruits, vegetables, flowers, minor forest produce and their value added products
has been introduced. Under the scheme, exports of these products qualify for duty free credit
entitlement (5 per cent of Free On Board (fob) value of exports) for importing inputs and other
goods

Duty free import of capital goods under Export Promotion Capital Goods (EPCG) scheme,
permitting the installation of capital goods imported under EPCG for agriculture anywhere in the
Agri- Export Zone (AEZ)
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Utilizing funds from the 'Assistance to States for Infrastructure Development of Exports
(ASIDE) scheme' for development of AEZs

Liberalization of import of seeds, bulbs, tubers and planting material, and liberalization of the
export of plant portions, derivatives and extracts to promote export of medicinal plants and
herbal products.

Agri-Export Zones in Maharashtra and implementing agencies


Various AEZ’s have come up for giving stimulus to onion exports and processing units. The
scheme of AEZ is implemented by the Ministry of Commerce, GoI, through APEDA (the
Agriculture and Processed Food Export Development Authority), New Delhi – the nodal agency
for AEZ.

Table 30: Agri-Export Zones in Maharashtra and implementing agencies

Sr. AEZ MOU Signed Districts

Nodal Agency

1. Onion 16th Jan. 2003 Nasik, Pune, Ahmednagar, Jalgaon, Satara, Solapur.

http://www.msamb.com/english/export/globalgap.htm



List of GLOBALGAP certification agencies in India


The following are the certifying agencies for GLOBALGAP certificates. Here the exporters have
to apply.

Table 31: List of GLOBALGAP certification agencies in India

Name of the        Address & Contact                              Contact Person & Email
Certification      Number                                         Address
Agency
Control Union      Summer Ville, 8th Floor, 33rd-14th Road        Mr. Sanjay Sailas,
Certifications     Junction, Khar (W), Mumbai-400 052,            Sr. Inspector
                   India                                          Email: sailas@controlunion.com
                   Tel: +91-22-67255390/91/92/93                  cuc@controlunion.in,
                   Fax: +91-22-67255394/95                        ssl@controlunion.in
                   Website: www.controlunion.com
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ECOCERT         Sector - 3, S-6/3 &4, Gut No. 102,         Dr. Selvam Daniel
India           Hindustan Awas,                            Country Representative and
                Walmi – Waluj Road,Nakshatrawadi –         Director Certification
                431 002.                                   Operations-India
                Aurangabad.,Maharashtra State, India.      Email: office.india@ecocert.com
                Telefax: +91-240-2377120, 2376949.         ecocert@sancharnet.in
                Website: www.ecocert.in
EUROCERT        Plot No 372, Phase I, Industrial Area      Ravinder Kakkar
INDIA           134113 Panchkula                           agri@iclcertifications.com
                Tel: 172580467, 572900 Fax: 172
                569849
                Website: www.eurocert1.com
FoodCert India 3-6-157 Himayatnagar, 4th floor Victory     Srihari Kotela
(p) Ltd         Vihar Appartments 500 029 Hyderabad        srihari@foodcertindia.com
                Tel: + 91 40 66256146, 23221393
                Fax: + 91 40 66256145
                www.foodcertindia.com
IMO             No. 26, 17th Main, HAL A II Stage          Umesh Chandrasekhar
CONTROL         560008 Bangalore Tel: +91 80-52 01 546     imoind@vsnl.com
(Pvt.) Ltd.     Fax: +91 80-52 72 185
                www.imocontrol.net
INDOCERT        Head Office:                               Mr. Mathew Sebastian,
                Thottumgham P.O,Aluva, emakulam            Executive Director
                Dist.,Kerala - 683 105,Tel: 0484 262943,   info@indocert.org
                2630908,Liaison Office:
                M/s. Indocert,Flat No. 3, Saket
                Aparments,Manekshanagar, Near Kathe
                Galli,Dwarka, Nashik,Maharashtra -
                422011,Ph:02532502213
SGS India Pvt.  2nd Floor, Ridhi-Sidhi App., Near          Mr. Swapnil kadam
Ltd.            Agarwal Petrol Pump, Sanjivani Nagar       Email:
                Ozar (mig), tal: Niphad nashik-422206      Swapnil_Kadam@sgs.com
                Tel: +91-2550329887                        nasik_sgs@sgs.com
                Fax: +91-2550274913
                www.sgs.com
TUV SUD         Off Saki Vihar Road, Saki naka, Andheri    Mr. Mahesh Deshpande
South Asia      (E), Mumbai – 400 072                      Email:
                Tel:+91-22-3082 3082/9797                  Mahesh.Deshpande@tuv.sud.in
                Fax: +91-22-3082 9595
                www.tuv-sud.in
http://www.msamb.com/english/export/globalgap.htm
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Guidelines for Onion Exporters


MSAMB is the exclusive canalizing agency for the state of Maharashtra. Here the persons have
to register who want to undertake onion exports. The following steps have to be undertaken by
him.

1. Registration

2. Fixation of minimum export price (MEP)

No objection certificate (NOC)

Service charges: 1 % on invoice value.

5. Refund of service charges - if shipment is not effected owing to reasons beyond control of
associate shippers

6. Research and development fund- @ rs.20/- per metric ton while applying for the quota. This
fund will be utilized for the purpose of research and development of production, quality, storage,
handling etc., Of export oriented agricultural commodities, particularly onion by national
horticultural research and development foundation (NHRDF), Nasik.

Extension of validity - grace period of 7 days

8. Documentation

Documents required for exports of Fresh Onions


Table 32: Documents required for exports of Fresh Onions

                                                                        Document
             Document         Document     Documents                    s Related
Sr. Document                                               Organic
             s Related        s Related    Related To                   To Foreign Other
No s Related                                               Certificatio
             To               To           Quality Of                   Exchange Documents
.   To Goods                                               n
             Shipment         Payment      Goods                        Regulation
                                                                        s

1    Invoice      Mate        Letter Of    Phytosanitary Certificate     GR Form:     Bank
                  Receipt     Credit       Certificate   Indicating      Document     Realization
                              (L/C)                      Material        s Required   Certificatio
                                                         Produce Is      By RBI       n (BRC):
                                                         Based On        Which        This Is The
                                                         Organic         Assures      Advice
42
SIIB MBA_AB

                                                             Farming.      To RBI       Given By
                                                                           That The     Foreign
                                                                           Exporter     Exchange
                                                                           Will         Bank After
                                                                           Realize      The
                                                                           The          Realization
                                                                           Proceeds     Of Money
                                                                           Of Goods     From
                                                                           Within       Importer.
                                                                           180 Days
                                                                           From The
                                                                           Date Of
                                                                           Shipment.

2       Packing     Shipping    Bill Of      GLOBALGA
        List        Bill        Exchange     P
                                             Certification

3       Certificate Bill Of                  Health
        Of Origin Handing                    Certificate

4                   Airway
                    Bill




Export Promotion


Mainly done by MSAMB is as follows.

         Commercial & trial export
         Implementation of subsidy scheme for GlobalGAP certification
         Erection and successful utilization of Export Facility Centers for various commodities in
          the state
         Participation in various International Commodity Specific Promotion Programs
         Implementation of Agri Export Zones of Onion
         Organizing Farmers’ Foreign Study Tours.
43
SIIB MBA_AB



SWOT Analysis


Strengths

      Moderately diverse climate permits onion production almost all over the country barring
       few coastal pockets.
      Development of diverse genotypes.
      Good scope for expanding area in non-traditional areas.
      Wide variability of germplasm is available for breeders for crop improvement.
      Marginal and small farmers share maximum percent of peasantry in India, onion
       cultivation is more suitable to them as they have higher cost benefit ratio than cereals.
      Availability of cheap labour.
      Being short duration crops in nature, these crops can fit into any cropping system and
       juvenile orchards.
      Onions have got strong processing traits and attract good agro-based industries.
      Onions have got old and strong export tradition.
      Availability of trained scientific manpower and good inter-institutional collaboration.



Weaknesses

      Poor seed multiplication programme of released varieties.
      Inferior local genotypes still dominate 70 percent of onion production.
      Most of the available genotypes have low productivity and are highly susceptible to pests
       and diseases.
      Lack of hybrids in short day onion.
      Lack of availability of yellow onion varieties with mild pungency having consumer
       acceptance for export to European Union.
      Lack of varieties for processing.
      Inadequate extension services.
      Very high fluctuations in market prices, which affect cropping production plan.
      Lack of sound export policy.
      Poor infrastructure for storage and transport of perishable export commodities.
      Inadequate database for area, production and diseases incidence etc.

Threats

      Genetic erosion of local genotypes due to released varieties.
44
SIIB MBA_AB

      Vagaries of monsoon like untimely rains/drought lead to outbreak of diseases/pests.
      International competition for export of onion from neighboring countries.
      Introduction of hybrids by multinationals under OGL without proper testing is likely to
       introduce new diseases and pests.
      Increasing soil and water salinity will limit the productivity.

Opportunities

      Extension of onion cultivation in non-traditional areas.
      Promotion of export of onion to European countries.
      Expansion of processing industries will demand production of more onion.
      Promotion of export of onion seed.



SWOT Analysis of Onion Processing Industry


Strength

1. Round the year availability of Onions.

2. Support from the central Government.

3. Competitive manufacturing facilities available.

4. Increasing overseas market and demand.

Weakness

1. High requirement of working capital

2. Low availability of new reliable and better equipment’s and machinery

3. Inadequate automation w.r.t. information management.

4. Remuneration less attractive for talent in comparison to contemporary disciplines.

5. Inadequately developed linkages between R&D labs and industry.

Opportunity

1. Large crop and material base in the country due to agro-ecological variability offers vast
potential for agro processing activities.

2. Opening of global markets may lead to export of our developed technologies and facilitate
generation of additional income and employment opportunities.
45
SIIB MBA_AB

Threats

1. Competition from global players

2. Loss of trained manpower to other industries and other professions due to better working
conditions prevailing there lead to further shortage of manpower.

3. Government Policies.

Packaging and Labeling of Fresh Onions


      Name and complete address of the importer in India.
      Generic or common name of the commodity packed.
      Net quantity using standard units of weights and measures. If the net quantity of the
       imported package is given in
      Any other unit, its equivalent terms of standard units shall be declared by the importer.
      Month and year in which the commodity was manufactured/packed, or imported.
      The Maximum Retail Price (MRP) at which the commodity, in packaged form, may be
       sold to the ultimate
      Consumer. This price shall include all taxes, local or otherwise,
      freight, transport charges, commission payable to
      dealers, and all charges towards advertising, delivery,
      Packing, forwarding, and any other relevant charges.
   

Packaging and Labeling of Packaged Onion Products


      The PFA requires that every package of food shall carry the following information on the
       label
      The trade name or description of the food item
      List of ingredients, except for single ingredient foods
      Net content by weight, volume or number; drained weight (for food packed in liquid
       medium)
      Distinctive lot number or code number or batch number
      Date, month, and year of manufacturing or packing.
      Best before date
      Instructions for use
      Maximum Retail Price (MRP)
      Name and complete address of the manufacturer
46
SIIB MBA_AB

Reference
      1. DIRECTORATE OF ECONOMICS AND STATISTICS,NEW DELHI (2008-09)
      2. COMTRADE, United Nations
      3. United Nations, Food and Agriculture Organization, FAOStat
      4. MSAMB, Pune(2008)
      5. NIAM, Jaipur(2008)
      6. NAFED Report
      7. http://agriexchange.apeda.gov.in
      8. Ministry of Consumer Affairs - http://fcamin.nic.in
      9. http://dacnet.nic.in
      10. http://www.jains.com/PDF/crop/cultivation%20of%20white%20onion.pdf
      11. http://www.msamb.com/english/export/globalgap.htm
      12. http://dgft.org
      13. WTO.org
      14. http://business.gov.in/trade/foreign_trade.php
      15. http://www.msamb.com/english/export/globalgap.htm
      16. http://dgftcom.nic.in/exim/2000/not/not00/not4400.htm

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Export potential analysis of onion

  • 1. 2011 EXPORT POTENTIAL ANALYSIS OF ONION Komal Fulzele 10020242009 MBA_AB SIIB
  • 2. 1 SIIB MBA_AB Table of Contents CHAPTER 1 - GLOBAL SCENARIO ......................................................................................................... 4 Onion Production ...................................................................................................................................... 4 World Production .................................................................................................................................. 4 Onion Productivity .................................................................................................................................... 6 India's position as an exporting country for fresh Onions ........................................................................ 6 Major Importing Countries of Fresh Onions............................................................................................. 7 Importing Countries of Fresh Onions from India ..................................................................................... 8 Competitive Analysis .............................................................................................................................. 10 Importing Countries of Fresh Onions from Mexico ............................................................................... 10 Exporting Countries of Fresh Onions to India ........................................................................................ 12 CHAPTER 2 THE INDIAN SCENARIO .................................................................................................. 13 State wise Area, Production and Productivity of Onion (year 2009-2010) ............................................ 13 Varietal characteristics of commercially grown Onions ......................................................................... 14 Varietal characteristics of commercially grown Onions in Maharashtra ................................................ 15 Harvest Pattern in leading Onions Growing States ................................................................................. 16 Onion production Seasons (in Maharashtra) ........................................................................................... 17 Onion Required by Different Countries .................................................................................................. 18 Packing Specifications of some Countries .............................................................................................. 18 Process Followed before Exporting ........................................................................................................ 19 CHAPTER 3 - PROCESSED ONION PRODUCTS & MANUFACTURING PROCESS ....................... 21 Potential Processed Onion Products for Export ...................................................................................... 21 Dehydration Process ............................................................................................................................... 21 Company Profile ..................................................................................................................................... 23 CHAPTER 4 – SHORTLISTING EXPORT TARGET MARKETS ......................................................... 24 Trend in Onion Export ............................................................................................................................ 24 Price of Onions in Metros cities for year 2010 ....................................................................................... 24 The Price Trend....................................................................................................................................... 26 Major Importing Countries from India ................................................................................................... 27 Fresh Onion exports to Malaysia ............................................................................................................ 28 U.S imports of Dried & Dehydrated Onions from Selected Countries ................................................... 29 Major Destinations .................................................................................................................................. 30
  • 3. 2 SIIB MBA_AB Major Competitor.................................................................................................................................... 30 Importers Directory for UNITED STATES............................................................................................ 30 CHAPTER 5- MARKETING ..................................................................................................................... 31 Chain of events which happen up to shipment of Fresh Onions ............................................................. 32 Storage Requirements of Fresh Onions .................................................................................................. 33 Product standard requirements ................................................................................................................ 33 Cost Calculation ...................................................................................................................................... 34 Sea Freight to Different Destinations...................................................................................................... 35 Cost of Production per Hectare ............................................................................................................... 35 ITC (HS) No. .......................................................................................................................................... 36 Import Tariff for Fresh Onions ............................................................................................................... 36 Import Tariffs .......................................................................................................................................... 37 Good Agricultural Practices (GAP) of Onions ....................................................................................... 38 Foreign Trade Policy............................................................................................................................... 38 Agri-Export Zones in Maharashtra and implementing agencies ............................................................. 39 Guidelines for Onion Exporters .............................................................................................................. 41 Documents required for exports of Fresh Onions ................................................................................... 41 Export Promotion .................................................................................................................................... 42 SWOT Analysis ...................................................................................................................................... 43 SWOT Analysis of Onion Processing Industry ...................................................................................... 44 Packaging and Labeling .......................................................................................................................... 45 Packaging and Labeling of Packaged Onion Products ........................................................................... 45 Reference .................................................................................................................................................... 46 List of Tables Table 1: Total area and production of onion ................................................................................................. 4 Table 2: World Production of Onions Production (MT) ......................... 5 Table 3: Onion Productivity.......................................................................................................................... 6 Table 4: India's position as an exporting country for fresh Onions .............................................................. 7 Table 5: Major Importing Countries of Fresh Onions .................................................................................. 8 Table 6: Importing Countries of Fresh Onions from India ........................................................................... 9 Table 7: Importing Countries of Fresh Onions from Netherlands .............................................................. 10 Table 8: Importing Countries of Fresh Onions from Mexico ..................................................................... 11
  • 4. 3 SIIB MBA_AB Table 9: Exporting Countries of Fresh Onions to India .............................................................................. 12 Table 10: State wise Area, Production and Productivity of Onion (year 2009-2010) ................................ 13 Table 11: Varietal characteristics of commercially grown Onions ............................................................. 14 Table 12: Varietal characteristics of commercially grown Onions in Maharashtra .................................... 15 Table 13: Harvest Pattern in leading Onions Growing States..................................................................... 16 Table 14: Onion production Seasons (in Maharashtra)............................................................................... 17 Table 15: Onion Required by Different Countries...................................................................................... 18 Table 16: Packing Specifications of some Countries .................................................................................. 19 Table 17: Price of Onions in Metros cities for year 2010 ........................................................................... 25 Table 18: Major Importing Countries from India ....................................................................................... 27 Table 19: Fresh Onion exports to Malaysia ................................................................................................ 28 Table 20: Comparison between India and Netherlands .............................................................................. 29 Table 21: Chain of events from farm to shipment ...................................................................................... 32 Table 22: Storage Requirements of Fresh Onions ...................................................................................... 33 Table 23: Product standard requirements.................................................................................................... 33 Table 24: Cost Calculation per container .................................................................................................... 34 Table 25: Sea Freight to Different Destinations ......................................................................................... 35 Table 26: ITC (HS) No. .............................................................................................................................. 36 Table 27: Import Tariff for Fresh Onions by India ..................................................................................... 36 Table 28: Import Tariffs by other countries on India .................................................................................. 37 Table 29: Good Agricultural Practices (GAP) of Onions ........................................................................... 38 Table 30: Agri-Export Zones in Maharashtra and implementing agencies ................................................ 39 Table 31: List of GLOBALGAP certification agencies in India ................................................................ 39 Table 32: Documents required for exports of Fresh Onions ....................................................................... 41 Table of Figures Figure 1: Showing Process before exporting of onions .............................................................................. 20 Figure 2: Showing Onion Dehydration Process .......................................................................................... 22 Figure 3: Comparison between volume and value of onion exported ........................................................ 24 Figure 4: Price of Onions in Metros cities for year 2010 ............................................................................ 26 Figure 5: The Price Trend ........................................................................................................................... 26 Figure 6: Forward and Backward linkages for Onion Exports ................................................................... 31 Figure 7: Domestic and Export Marketing of Onions................................................................................. 32 Figure 8: Cost of Production per Hectare ................................................................................................... 36
  • 5. 4 SIIB MBA_AB Onion (Allium cepa) belongs to the family Alliaceous. Onion is a vegetable crop consumed all over the world but cannot be grown in abundance in every country. It is mainly grown for its bulb which is used for consumption, flavoring and seasoning in almost every home. As an item of world trade, onion ranks second in importance after tomatoes among the vegetables. In India, onion is extensively cultivated over a large area spread almost throughout the country. It is produced for both domestic consumption as well as exports. The onions are regarded as a highly export oriented crop and earn valuable foreign exchange for the country. Though India produces a significant quantity of onions it is not regular and sufficient enough to meet the demands for both domestic requirement and exports. CHAPTER 1 - GLOBAL SCENARIO Onion Production World Production Out of all the vegetable crops produced for export onion occupies 10% of total area and also in terms of production. It is second only to potato. Table 1: Total area and production of onion Crop Area Production Area Production Onion 834 13565 10.45 10.51 Total 7979 129078 100.00 100.00 Source: COMTRADE, United Nations (2008-09)
  • 6. 5 SIIB MBA_AB India ranks second amongst the onion producing countries in the world in terms of area as well as production. The first is China. India has a total of 863.5 thousand hectares of land under as of in the year (2010-11) while the production was 20,817 thousand MT in 2008. Table 2: World Production of Onions Production (MT) Sr. No. Countries 2004 2005 2006 2007 2008 1 China 18,046,822 19,054,000 19,598,050 20,567,295 20,817,295 2 India 7,760,600 9,432,500 10,847,000 13,900,000 13,565,000 3 United States of America 3,767,750 3,334,070 3,249,880 3,612,300 3,407,370 4 Pakistan 1,449,025 1,764,800 2,055,700 1,816,400 2,015,200 5 Turkey 2,040,000 2,070,000 1,765,396 1,859,442 2,007,120 6 Iran (Islamic Republic of) 1,626,885 1,685,450 2,038,363 2,013,564 1,849,275 7 Egypt 895,491 1,302,125 1,119,890 1,485,933 1,728,417 8 Russian Federation 1,673,420 1,758,740 1,788,750 1,317,984 1,712,500 9 Brazil 1,157,562 1,137,684 1,345,905 1,360,300 1,367,066 10 Japan 1,128,000 1,087,000 1,161,000 1,265,000 1,271,000 11 Mexico 1,240,762 1,230,888 1,238,236 1,387,188 1,252,441 12 Netherlands 1,224,700 1,082,000 942,000 1,085,000 1,130,000 13 Republic of Korea 947,797 1,023,331 889,619 1,213,375 1,035,076 14 Spain 1,030,449 1,006,051 1,099,551 1,184,250 1,098,400 15 World 60,930,673 63,977,507 66,212,364 71470880 72,348,213 Source: United Nations, Food and Agriculture Organization, FAO Stat (2/2011)
  • 7. 6 SIIB MBA_AB Onion Productivity The highest productivity of onion is in USA (54.8 MT/ha) followed by Netherlands (43.1 MT/ha). India being a second major onion producing country in the world has a productivity of 16.26 thousand MT/ha only. India still lags behind in terms of productivity in spite of having fertile lands and suitable climatic conditions for the production of onions. Table 3: Onion Productivity Countries 2008 Kg/ha United States of 548,514 America Netherlands 431,297 Egypt 327,147 Mexico 291,278 Turkey 267,616 China 207,929 India 162,649 Pakistan 131,626 Source: United Nations, Food and Agriculture Organization, FAOStat India's position as an exporting country for fresh Onions India’s onion export has made a gradual growth during the last four and half decades. In 2009 India occupied 12.35% share in total onion exports in the world. Thus being the second largest exporting country in the world. While Netherlands ranked first with a total share of 16.46%. Here we notice that though Netherlands is the 12th largest onion producing country but is the largest onion exporting country in the world. This is mainly because its productivity is almost three times that of India and its domestic consumption is much lower too as compared to India.
  • 8. 7 SIIB MBA_AB Table 4: India's position as an exporting country for fresh Onions Value in (000USD) Quantity in MT 2009 Rank Exporting Country Qty Value Share(%) 1 Netherlands 8,61,217.00 3,14,012.00 16.46 2 India 7,93,935.00 2,35,525.00 12.35 3 Mexico 2,45,630.00 2,24,898.00 11.79 4 Egypt 2,78,579.00 1,41,739.00 7.43 5 China 3,40,876.00 1,20,241.00 6.30 6 Spain 2,64,160.00 1,07,754.00 5.65 7 USA 2,35,897.00 1,05,268.00 5.52 8 France 1,22,024.00 72,633.00 3.81 9 New Zealand 1,20,064.00 63,088.00 3.31 10 Argentina 2,09,410.00 62,925.00 3.30 Source: COMTRADE, United Nations Major Importing Countries of Fresh Onions USA is the major onion importing country followed by UK, Malaysia, Germany, and Russian Federation. Though US ranks first in terms of Productivity but its production is not sufficient enough to support its population. As a result it imports its major demand for onions. Thus US and UK are the main target markets for Indian onion exports which is still not explored.
  • 9. 8 SIIB MBA_AB Table 5: Major Importing Countries of Fresh Onions 2009 Sr No. Country Qty Value 1 USA 3,09,151.00 241.00 2 United Kingdom 3,58,255.00 175.00 3 Malaysia 4,56,111.00 133.00 4 Germany 2,31,691.00 121.00 5 Russian Federation 3,77,281.00 118.00 6 Saudi Arabia 2,71,414.00 116.00 7 Canada 1,62,267.00 100.00 8 Japan 2,07,976.00 85.00 9 Pakistan 3,24,182.00 81.00 10 Belgium 1,44,770.00 71.00 11 Netherlands 1,26,777.00 70.00 12 France 1,10,673.00 61.00 13 Sri Lanka 1,59,510.00 50.00 14 Brazil 1,78,233.00 43.00 15 Italy 76,850.00 32.00 Total 47,72,631.00 1,903.00 Source : COMTRADE, United Nations Importing Countries of Fresh Onions from India The major countries to which India exports onions are Malaysia, Pakistan, Sri Lanka, Singapore and Nepal. From the table below it is observed that Indian exports are concentrated to the SAARC and geographically nearby countries only. US, UK and Japan being the major markets for onion imports, India does not export to them. Hence there is a need to increase the exports to these countries by adapting to the quality standards and varietal requirements by such countries.
  • 10. 9 SIIB MBA_AB Table 6: Importing Countries of Fresh Onions from India Quantity in MT 2007 2008 2009 Value in US$ 2006 Mill. Sr Country Qty Value Qty Value Qty Value Qty Value No. 1 Malaysia 2,58,251. 53 1,79,804 55. 2,87,432. 75. 3,22,510 92 2 Pakistan 77,998 19 13,622 3.00 17,331 4.00 2,18,177 69 3 Sri Lanka 1,29,306. 22 1,48,535 44.00 1,68,136 45.00 1,47,436 46 4 Singapore 22,942 4 18,311 6.00 25,507 6.00 27,140 8 5 Nepal 0.00 0.00 0.00 0.00 0.00 0.00 48,565 6 6 Mauritius 11,797 3.00 11,311 5.00 10,553 4.00 11,688 6 7 France 4,364.00 1.00 4,283 2.00 5,814.00 2.00 5,548.00 3.00 8 China, 75.00 0.00 0.00 0.00 28.00 0.00 5,262.00 3.00 Hong Kong Sar 9 Italy 194.00 0.00 576.00 0.00 4,880.00 2.00 1,849.00 1.00 10 Bhutan 0.00 0.00 0.00 0.00 1,946.00 0.00 2,014.00 1.00 11 United 588.00 0.00 925.00 0.00 2,015.00 1.00 2,044.00 1.00 Kingdom 12 Greece 4,919.00 1.00 1,012.00 0.00 1,958.00 1.00 0.00 0.00 13 Oman 8,532.00 2.00 12,486.00 9.00 15,817.00 6.00 0.00 0.00 14 Philippines 0.00 0.00 435.00 0.00 35,238.00 4.00 0.00 0.00 16 Qatar 26,118.00 5.00 22,199.00 5.00 31,264.00 7.00 0.00 0.00 18 Saudi 27,617.00 5.00 27,719.00 7.00 0.00 0.00 0.00 0.00 Arabia 20 Seychelles 0.00 0.00 0.00 0.00 1,261.00 1.00 0.00 0.00 Source : COMTRADE, United Nations
  • 11. 10 SIIB MBA_AB Competitive Analysis Netherlands is the main competitor for India. It exports to the major importing markets of US, UK and Russian Federation. It is ahead of India both in terms of volume and value of exports. The conditions in favor of Netherlands are its low population density along with lower domestic consumption, proximity to the major markets of onion, its productivity and climatic conditions. The conditions in favor of India are its large fertile lands under onion production. climatic conditions which lead to all year round production of onions and there is vast scope for increasing the productivity, production and hence the exports of onion from the country. Table 7: Importing Countries of Fresh Onions from Netherlands 2006 2007 2008 2009 Sr Country Qty Value Qty Value Qty Value Qty Value No. 1 United 1,16,427 59 1,22,799 79 1,31,971 72 1,48,010 62 Kingdom 2 Belgium 72,808 31 82,047 41 88,748 39 80,959 34 3 Russian 2,10,506 51 86,207 28 1,14,520 40 83,809 33 Federation 4 Germany 62,187 28 55,014 37 55,457 33 59,677 28 5 France 35,601 16 46,487 28 44,528 22 45,726 18 Source : COMTRADE, United Nations Importing Countries of Fresh Onions from Mexico Indian share in world onion exports is 12% and that of Mexico is 11%. Hence it qualifies as a close contender to Indian onion exports. Its exports have been increasing over the years. Mexico too exports to the major onion importing countries. This is mainly due to proximity to these nations. And hence India needs to keep a check on its contenders.
  • 12. 11 SIIB MBA_AB Table 8: Importing Countries of Fresh Onions from Mexico Quantity in 2006 2007 2008 2009 MT Value in US$ Mill. Sr Country Qty Valu Qty Valu Qty Valu Qty Valu No e e e e . 1 USA 1,55,845. 127.0 2,12,942. 183.0 3,38,876. 188.0 1,86,952. 174.0 00 0 00 0 00 0 00 0 2 Canada 53,754.00 21.00 20,584.00 26.00 19,785.00 26.00 22,126.00 27.00 3 United 3,976.00 4.00 6,474.00 11.00 7,295.00 13.00 6,273.00 13.00 Kingdom 4 Ireland 1,640.00 2.00 1,725.00 3.00 1,547.00 2.00 1,612.00 4.00 5 Italy 0.00 0.00 25.00 0.00 1,273.00 1.00 4,186.00 3.00 6 Guatemal 6,761.00 1.00 9,670.00 1.00 9,635.00 1.00 15,920.00 2.00 a 7 El 11,231.00 1.00 8,846.00 1.00 7,413.00 1.00 6,206.00 1.00 Salvador 8 Netherlan 516.00 0.00 0.00 0.00 203.00 0.00 1,009.00 1.00 ds Source: COMTRADE, United Nations
  • 13. 12 SIIB MBA_AB Exporting Countries of Fresh Onions to India Though India is self-sufficient in terms of onion production and sufficing its domestic consumption sometimes due to bad climate and lower production it has to import onions. In last five years India had to import only once in year 2009 due to slump in onion production. It imported majorly from Spain, Netherlands and Pakistan. A total quantity of 830 MT. was imported Table 9: Exporting Countries of Fresh Onions to India Quantity in MT 2009 Sr No. Country Qty 1 Spain 15.00 2 Netherlands 88.00 3 Pakistan 312.00 Total 830.00 Source : COMTRADE, United Nations
  • 14. 13 SIIB MBA_AB CHAPTER 2 THE INDIAN SCENARIO State wise Area, Production and Productivity of Onion (year 2009-2010) India has the largest area of about 4 lakh ha(20% of world area) followed by China about 3 lakh ha. But the production is the highest in China (48 lakh MT) as against India (44 lakh MT). Out of total annual production of about 60 lakh tonnes of country, about 16 lakh tonnes are produced in Maharashtra alone. Maharashtra ranks first in terms of area, production as well as productivity. Out of total annual production of about 60 lakh tonnes of country, about 16 lakh tonnes are produced in Maharashtra alone. The onions produced in the Nasik region of Maharashtra are in major demand for its strong pungency and longer shelf-life. Other major onion producing states are UP and Gujarat. Gujarat is a recent entry into the onion producing states and has almost the equivalent productivity as that of Maharashtra. It is showing good signs of progress in terms of onion production. Table 10: State wise Area, Production and Productivity of Onion (year 2009-2010) No. State Area Production(' 000 tons MT) Productivity (' 000 ha) ( tons/ ha) 1. Andhra Pradesh 26.00 244.00 9.38 2. Bihar 28.75 329.88 11.47 3. Gujarat 35.50 750.00 21.13 4. Karnataka 53.00 395.00 7.45 5. Madhya Pradesh 39.55 517.35 13.08 6. Maharashtra 111.65 2409.18 21.58 7. Orissa 60.45 522.47 8.64 8. Rajasthan 37.75 570.00 15.10 9. Tamilnadu 30.50 320.50 10.51
  • 15. 14 SIIB MBA_AB 10. Uttar Pradesh 69.50 778.75 11.21 11. Haryana 16.00 329.00 20.56 12. Other 45.50 563.00 12.37 Total 554.15 7729.13 Source: NAFED Report Varietal characteristics of commercially grown Onions The main varieties grown for export are Agrifound Dark Red which has a good productivity, Agrifound Light Red and Agrifound Rose(Scarlet red) are good storer varieties, Agrifound Rose(Brick red) and Arad (H) (yellow) which can be usefully exploited for the major markets of US, UK and Japan as these require yellow onions with lesser pungency. Table 11: Varietal characteristics of commercially grown Onions Variety Colour Shape Maturity TSS Productivity Remarks (%) ( q / ha ) Agrifound Dark red Global 90-100 days 12-13 300-400 Medium Dark Red round, from storer medium to transplanting big Agrifound Light red Global 120 days 13-14 300-325 Good Light Red round, from storer medium to transplanting big, compact , outer scale tight Agrifound Scarlet red Flatish 95-110 days 16-18 190-200 Good Rose round, 2.5- from sowing storer
  • 16. 15 SIIB MBA_AB 3.5 cm diameter Agrifound Brick red 5-6 66-67 days 15-17 180-200 Good Rose bulblets/ from sowing storer clump, bulblet of 2-2.5 cm size Arad (H) Yellow Big-sized 90-100 days 9-10 500—800 Poor storer global after round transplanting bulbs of 6- 8 cm diameter Source: NAFED Report Varietal characteristics of commercially grown Onions in Maharashtra Phule Safed and Baswant-780 are the major varieties grown and exported. Phule Safed apart from being grown all year round is good for dehydration purpose as well for processed onion products. Table 12: Varietal characteristics of commercially grown Onions in Maharashtra No Variety Season Colour Remarks 1 N-53 Kharif Red Poor Storage 2 Baswant-780 Kharif Red Poor Storage 3 N2-4-1 Rabi Brick-Red Good Storage 4 N-257-9-1 Rabi White Good Storage 5 Phule Safed All year White Good for Dehydration 6 Phule Suvarna Late Kharif /Rabi Yellow Red Good for export to
  • 17. 16 SIIB MBA_AB Europe 7 AFDR Late Kharif /Rabi Dark Red Fairly Good for Storage 8 AFLR Rabi Light Red Good Storage Source: NAFED Report Harvest Pattern in leading Onions Growing States From the table it is clear that India has year round production of onions due to which along with satisfying its domestic consumption demand it can also export throughout the year. Table 13: Harvest Pattern in leading Onions Growing States State Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec Maharas Lean Lean Lean Peak Peak Lean Lean Peak Lean htra seas seas seas seas seas seas seas seas seas on on on on on on on on on Gujarat Lean Peak Lean Lean Lean Lean Lean Peak Lean seas seas seas seas seas seas seas seas seas on on on on on on on on on Bihar Lean Peak Lean seas seas seas on on on Karnatak Lean Lean Lean Peak Peak Peak a seas seas seas seas seas seas on on on on on on Andhra Lean Peak Peak Lean Lean Peak Peak Peak Lean Pradesh seas seas seas seas seas seas seas seas seas on on on on on on on on on
  • 18. 17 SIIB MBA_AB Madhya Lean Peak Lean Lean Pradesh seas seas seas seas on on on on Rajastha Lean Peak Lean Lean Lean Lean n seas seas seas seas seas seas on on on on on on Haryana Lean Peak Lean Lean Lean Lean seas seas seas seas seas seas on on on on on on Uttar Lean Peak Peak Peak Lean Lean Lean Pradesh seas seas seas seas seas seas seas on on on on on on on Source: NAFED Report Onion production Seasons (in Maharashtra) Major production of onions takes place in Rabi / Winter season. This comes to harvest in February to March. This onion produced in summer (Rabi season) is suitable for export. About 50% to 60 % of onion produced in the State is of export quality. Table 14: Onion production Seasons (in Maharashtra) No Season Growing Harvest Storage Quality Remarks Months months 1 Kharif /Rainy June-August August- Poor (1 month) 10 % September 2 Late Kharif September- November- Poor (1 month) 30-40 % (Rangda) November December 3 Rabi /Winter (Pol December- February- Good (4-6 50-60 %
  • 19. 18 SIIB MBA_AB /Unhali) February March month) Source: DIRECTORATE OF ECONOMICS AND STATISTICS,NEW DELHI (2008-09) Onion Required by Different Countries The requirement of onion size is different by different countries. The European and Japanese markets require large onions of 60-70mm of yellow colour. The Middle East and Gulf countries require onions of middle sizes (40 – 60mm) while SAARC and other south-east Asian countries require onions of small sizes (25 – 30mm). Table 15: Onion Required by Different Countries S.No. Country Size(mm) 1 Middle East and Gulf(Dubai, Sharjah, Doha, Muscat, 40 – 60 Bahrain, Dammam, Saudi Arabia, Kuwait) 2 Malaysia, Singapore, Port Kelang & African Ports 25 – 30 3 Sri Lanka 25 – 30 4 Bangladesh, Pakistan & Nepal 25 – 30 5 Europe 60 – 70 6 Japan 60 – 70 Source: MSAMB, Pune(2008) Packing Specifications of some Countries Onions are needed to be packed in netted poly bags before exporting. These bags are produced as per the country requirement. Onions are exported in the range of 5kg bags to 25kg bags depending on the country to which it is exported.
  • 20. 19 SIIB MBA_AB Table 16: Packing Specifications of some Countries S.No Importing nation Pack size 1 Malaysia and Indonesia 10 kg 2 Srilanka 25 Kg 3 Singapore 8 Kg 4 Philippines 20 Kg 5 Gulf countries 5 Kg, 10 Kg, 15 Kg and 20 Kg Source: NIAM, Jaipur(2008) Process Followed before Exporting 1. Grading- The onions brought from farm/ warehouse to the auction shed are first manually or machine graded. 2. Filling in netted poly bags and Weighing- The graded onions are then filled in the poly bags. For example a 20kg poly bag is always filled to 18.3-18.5kgs only. And this is assured by weighing before sealing the bags. 3. Loading in the container- Then these filled and properly weighed poly bags are loaded in the container and are then ready for export.
  • 21. 20 SIIB MBA_AB Figure 1: Showing Process before exporting of onions
  • 22. 21 SIIB MBA_AB CHAPTER 3 - PROCESSED ONION PRODUCTS & MANUFACTURING PROCESS It is Rs 500-crore onion dehydration industry in India. Globally, India holds about 50 per cent market share in the dehydration business. India has about 95 active onion dehydration units, of which 70 are located in Gujarat, including Bhavnagar, Mahuva, Vadodara and Gondal. The country has about 30 export oriented units (EOUs) of dehydrated onion products. Major export destinations include Europe, Russia, France and America, where annually around 60,000 tonnes of dehydrated onion products are shipped. Potential Processed Onion Products for Export 1. Dehydrated onions- fried kibbled (These are chopped and dried onions, and are ideal for sausage and burger making) 2. Kibbled 3. Minced 4. Toasted kibbled 5. Fried kibbled (white onion) 6. Granules 7. Powder 8. Minced (white onion) Dehydration Process 1. Pilling & then washing with medicated water- 2. Cutting through conveyer Belt 3. Onion Chips loaded on Stainless steel Dryer Belts 4. Binary Dryers to further reduce Moisture Content 5. huller machine to grade the material by size i.e. flakes, powder, chips etc. 6. The final product is then passed through Auto Sortex 7. Metal Detector to ensure desired quality product 8. sealed in air tight bags to preserve it properly
  • 23. 22 SIIB MBA_AB Figure 2: Showing Onion Dehydration Process
  • 24. 23 SIIB MBA_AB Company Profile Company- Chhatariya Veg Expo Pvt. Ltd.- It is one of the main exporting companies of processed onions. Location- Mahuva in the state of Gujarat Main export products- Dehydrated Red and White Onions in various forms like slices, flakes, kibbled, chopped, minced, granules and powder. Exports- Germany, France, Netherlands, Spain, Canada, USA, South Africa and other European countries. Production- 1200 MT per annum of dehydrated Onions.
  • 25. 24 SIIB MBA_AB CHAPTER 4 – SHORTLISTING EXPORT TARGET MARKETS Trend in Onion Export In the last twenty years the Indian onion exports by volume has multiplied by almost six times but the volume for the same has multiplied by seven and a half times. Thus we see that the demand and price quoted for Indian onions have increased over the years. This can be mainly contributed to the hybrid varieties which has not only increased the production but productivity of onions over the years. Ongoing research to produce less pungent yellow onions to be exported to European nations and Japan will further increase the Indian exports in coming years. Comparison between Volume and value of onion exported 2008p 2006 2004 2002 2000 Year 1998 1996 1994 1992 Exports… 1990 0 500000 1000000 1500000 2000000 Metric Tons Figure 3: Comparison between volume and value of onion exported Price of Onions in Metros cities for year 2010 The price of onions fluctuates in every season or it can be said that it fluctuates every month. The price offered also differs from region to region. This can be seen from the following graph. The price is lowest in the month of April which was received at Bangalore while highest in the month of November at Kolkata. The price directly depends on the production and availability of onions. Onion is classified as an essential commodity under Essential Commodities act, hence whenever
  • 26. 25 SIIB MBA_AB the production is low and prices are running high the government imposes ban on onion exports. This greatly hampers the onion exports and exporters incur great losses during this time. Also the MSP levied sometimes takes away the exporters edge in the international market. For example the Indian government had fixed the minimum export price (MEP) for onions at USD 475 a tonne after lifting a ban on exports on September 20 but the onions from China and Pakistan, which were selling at USD 300 per tonne and USD 325/tonne, respectively, in international markets, rendered the Indian produce uncompetitive. Table 17: Price of Onions in Metros cities for year 2010 Price(RS/Qtl) City Bangalore Delhi Kolkata Mumbai Jan 1130.86 1393.23 1753.02 1364.27 Feb 1009.53 1204.84 1614.88 1026.37 Mar 629.39 836.68 693.37 741.92 Apr 498.96 680.9 733.93 643.29 May 552.51 539.55 650.3 Jun 629.28 581.01 910.03 729.84 Jul 658.36 739.5 936.34 757.65 Aug 880.51 809.79 1215.05 865.99 Sep 1291.61 1281.48 1742.13 1383.07 Oct 1359.02 1451.9 2100.26 1613.62 Nov 1850.24 1505.8 2673.2 2398.26 (Source: http://dacnet.nic.in)
  • 27. 26 SIIB MBA_AB 9000 8000 7000 6000 Price Rs/Qtl 5000 Mumbay 4000 Kolkata 3000 Delhi 2000 Bangalore 1000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Months Figure 4: Price of Onions in Metros cities for year 2010 The Price Trend While in Table it can be clearly seen that onion has started getting better price in the recent years. This has been contributed to the increasing demand of Indian onions overseas. Figure 5: The Price Trend
  • 28. 27 SIIB MBA_AB Source:- Ministry of Consumer Affairs - http://fcamin.nic.in Major Importing Countries from India The major destination of fresh onions from India is Malaysia. Indian onions occupy about 70% of Malaysian markets. Some years before the Malaysian and Gulf countries were totally occupied by Indian onions but from last 4-5 years onions from Netherlands, Pakistan and China can be seen. These countries are leveraging on the competitive pricing, low cost of transport due to geographical nearness and bulk cargo. Table 18: Major Importing Countries from India 2007 2008 2009 2006 Sr Country Qty Value Qty Value Qty Value Qty Value No. 1 Malaysia 2,58,251.00 53.00 1,79,804.00 55.00 2,87,432.00 75.00 3,22,510.00 92.00 2 Pakistan 77,998.00 19.00 13,622.00 3.00 17,331.00 4.00 2,18,177.00 69.00 3 Sri Lanka 1,29,306.00 22.00 1,48,535.00 44.00 1,68,136.00 45.00 1,47,436.00 46.00 4 Singapore 22,942.00 4.00 18,311.00 6.00 25,507.00 6.00 27,140.00 8.00 5 Nepal 0.00 0.00 0.00 0.00 0.00 0.00 48,565.00 6.00 6 Mauritius 11,797.00 3.00 11,311.00 5.00 10,553.00 4.00 11,688.00 6.00 7 France 4,364.00 1.00 4,283.00 2.00 5,814.00 2.00 5,548.00 3.00 China, Hong 8 75.00 0.00 0.00 0.00 28.00 0.00 5,262.00 3.00 Kong Sar
  • 29. 28 SIIB MBA_AB 9 Italy 194.00 0.00 576.00 0.00 4,880.00 2.00 1,849.00 1.00 10 Bhutan 0.00 0.00 0.00 0.00 1,946.00 0.00 2,014.00 1.00 United 11 588.00 0.00 925.00 0.00 2,015.00 1.00 2,044.00 1.00 Kingdom 12 Greece 4,919.00 1.00 1,012.00 0.00 1,958.00 1.00 0.00 0.00 13 Oman 8,532.00 2.00 12,486.00 9.00 15,817.00 6.00 0.00 0.00 14 Philippines 0.00 0.00 435.00 0.00 35,238.00 4.00 0.00 0.00 16 Qatar 26,118.00 5.00 22,199.00 5.00 31,264.00 7.00 0.00 0.00 18 Saudi Arabia 27,617.00 5.00 27,719.00 7.00 0.00 0.00 0.00 0.00 20 Seychelles 0.00 0.00 0.00 0.00 1,261.00 1.00 0.00 0.00 Fresh Onion exports to Malaysia The comparison between Indian Exports and other countries exports is shown as below. Table 19: Fresh Onion exports to Malaysia Country Qty Value Percentage Malaysia 4,56,111.00 133 100 India 3,22,510.00 92 70 Other Countries 133601 41 30 Source: United Nations, Food and Agriculture Organization, FAOStat (2/2011) The nearest competitor as of now is Netherlands. But in future India can expect stiff competition from China and Pakistan as well. These countries have started aggressive marketing of their produce in the Malaysian and Gulf markets.
  • 30. 29 SIIB MBA_AB Table 20: Comparison between India and Netherlands Years 2006 2007 2008 2009 India 2,58,251.00 1,79,804.00 2,87,432.00 3,22,510.00 Netherlands 83,987.00 90,666.00 37,521.00 50,919.00 Source: United Nations, Food and Agriculture Organization, FAOStat (2/2011) U.S imports of Dried & Dehydrated Onions from Selected Countries India is a close competitor of China for processed onion products in US market value wise. While volume wise the largest exporter of processed onions is Mexico. But its exports are intermittent. While India has been a regular exporter to the US. The exports are high when there is good production of onions in India and suffer loss of market in the hands of China when it is low. Value: USD Year 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Mexic 1,300,43 7,457 4,689 15,979 21,353 466,555 643,780 o 6 1,271,75 1,578,12 1,621,15 2,155,94 2,416,58 2,231,60 2,979,69 3,145,14 2,711,85 China 583,216 0 7 1 9 0 1 8 8 7 1,238,99 3,140,68 1,644,81 3,935,68 3,056,34 1,734,73 India 339,935 705,626 779,124 416,995 2 3 5 1 9 8 1,002,13 1,589,87 1,385,35 Egypt 20,900 24,525 57,510 376,339 274,566 613,804 0 7 6 2,005,73 2,386,46 2,095,65 3,787,25 6,559,39 4,172,33 7,995,73 8,435,15 7,132,38 Total 923,151 3 5 6 9 3 5 8 4 7 Worl 1,143,71 2,411,98 3,060,39 3,276,85 5,038,08 7,235,18 4,734,85 9,047,97 9,308,92 8,984,10 d 2 1 0 5 8 6 7 0 6 7 Source: United Nations, Food and Agriculture Organization, FAOStat (2/2011)
  • 31. 30 SIIB MBA_AB Major Destinations Thus the major markets shortlisted for onion export having potential for further expansion are Malaysia foe fresh onions and US for processed onions. Major Competitor The major competitors classified are Netherlands for fresh onions in Malaysian market while China and Mexico for processed onions in US market. Importers Directory for UNITED STATES Some of the major importers of processed onion products from India in US are as follows. The list of such other importers can be found and they can be contacted on the APEADA website as well for those who want to export. 4 R Inc All Things Sicilian American Ag Products Ben-bud Growers, Inc Bloomington Wholesale Garden Supply Global Traders, Inc Inversiones Mejia Source- http://agriexchange.apeda.gov.in
  • 32. 31 SIIB MBA_AB CHAPTER 5- MARKETING For the development of market of onions abroad the following steps are needed to be taken. Strengthening the backend along with the frontend is equally important. Backward integration can be achieved by forming farmer’s co-operatives, use of certified and hybrid seeds, R&D for developing new varieties according to demands in other potential importing countries. Developing infrastructure for proper storage, onion irradiation and value addition to get better price in the international market is needed. The regulatory policy and quality standards needs to be revamped in such a way that it will further increase the exports. New markets need to be explored, promotional activities in these markets needs to be undertaken. Branding of the products needs to done. Figure 6: Forward and Backward linkages for Onion Exports
  • 33. 32 SIIB MBA_AB The domestic as well as the export marketing channels have many intermediaries in between. This can be seen from following figure. Figure 7: Domestic and Export Marketing of Onions Chain of events which happen up to shipment of Fresh Onions Following are the activities which are undertaken farm to shipping yard. This has been already covered. Table 21: Chain of events from farm to shipment Sr. Guidelines No. 1 Transported to Packhouse 2 Unloading 3 Sorting & Grading 4 Packed in netted poly bag sizes
  • 34. 33 SIIB MBA_AB 5 Precooling 6 Cold storage 7 Palletizing 8 Refrigerated trucks 9 Shipment (Source: NAFED Report) Storage Requirements of Fresh Onions The storage requirements of fresh onions while in the transit is shown in the following table. Table 22: Storage Requirements of Fresh Onions Sr. Relative Storage Temperature Freezing Point Description No. Humidity Period 1 0o C 65-70% 3-5 months low -- temperature. (Source: NAFED Report) Product standard requirements The product standards required for exports and during the consignment tolerance is as follows- Table 23: Product standard requirements Sr. Grade Grade tolerances No. designation 1 Extra class 5% by number or weight of onion not satisfying the requirements of the grade, but meeting those of class I grade or, exceptionally, coming within the tolerances of 2 Class I 10% by number or weight of onion not satisfying the requirements of the grade, but meeting those of class II grade or, exceptionally, coming within the tolerances of that grade.
  • 35. 34 SIIB MBA_AB 3 Class II 10% by number or weight of onion not satisfying the requirements of the grade but meeting the minimum requirements. Cost Calculation The cost calculation from harvest to pack house to port is as follows. The total cost of filling a 40’ container with onion nylon bags comes to about Rs.54485 or Rs.2.17/kg. Table 24: Cost Calculation per container Cost estimates for exports of onions from India (as per information collected during 2008) (a) Procurement price*: Approx. price (Rs. /kg) : 3.0 *Price of onion varies according to variety, month of procurement (b) Charges for treatment, packing, transport, etc.(below in table): Table 9.14: Charges for treatment, packing, transport, etc. 40’ container (25000 Particulars kg) Nylon Bag (Capacity: 20Kg) Rs. 8/- per bag 8100 Cost of loading & unloading 5000 Cost of pallets 2500 Local transportation 17000
  • 36. 35 SIIB MBA_AB Container Transportation(JNPT - Vashi - JNPT) 7000 Terminal Handling Charges 14885 Total 54485 or Rs. 2.17/kg Source: MSAMB, Maharashtra, NAFED Report Sea Freight to Different Destinations The freight charges vary if using a 20’ or a 40’ container. It is preferable if 40’ containers are used because the cost can be greatly reduced to half the times if compared to using two 20’ containers in place of one 40’ container. It varies from year to year /season to season, capacity of container and distance covered. Table 25: Sea Freight to Different Destinations (c) Sea freight charges ( in USD) Freight rates for reefer container are as follows: Reefer containers 20’ 40’ Dubai/Doha 1100 1600 Kuala Lampur/Singapore 600 900 UK/Amsterdam 1700 2700 Freight rates for ordinary container are as follows: Dubai/Doha 600 900 Kuala Lampur/Singapore 100 175 Flaxo (UK)/Amsterdam 900 1450 http://www.msamb.com/english/export/globalgap.htm Cost of Production per Hectare The cost of production of onion comes to around Rs.54, 000 per ha. The onion crop requires less application of pest control as it is a hardy crop. The overall cost of production is very less as compared to other cash crops. This is an advantage for producers as well as exporters
  • 37. 36 SIIB MBA_AB Figure 8: Cost of Production per Hectare http://www.jains.com/PDF/crop/cultivation%20of%20white%20onion.pdf ITC (HS) No. The ITC (HS) codes for different forms of onions are different. The code varies if the onion is fresh onion or dried and processed or is used as a seed for onion production. Table 26: ITC (HS) No. No. Type 07031010 Onions, shallots 07122000 Dried onions, whole, cut, sliced, broken or in powder, but not further prepared 12099130 Onion Seeds, fruit and spores, of a kind used for sowing http://dgft.org Import Tariff for Fresh Onions The import tariff imposed by Indian Government is shown in the following table. Table 27: Import Tariff for Fresh Onions by India Country name India
  • 38. 37 SIIB MBA_AB Product Onions [AVG]-FBD 100.9 [Duty Free in %]-FBD 0 [Max]-FBD 150 [Binding in %]-FBD 100 [AVG]-MFN 31.5 [Duty Free in %]-MFN 0 [Max]-MFN 105 [Share in %]-Imp 1.1 [Duty Free in %]-Imp 0 Source: WTO.org Import Tariffs The import tariff imposed by countries on the import of onions from India is as follows. Table 28: Import Tariffs by other countries on India [Duty [Duty [Duty [Binding [Share Country [AVG]- Free in [Max]- [AVG]- Free in [Max]- Free in Product in %]- in %]- name FBD %]- FBD MFN %]- MFN %]- FBD Imp FBD MFN Imp European ONIONS 10.7 22.6 199 100 11.8 21.4 195 1.3 16.1 Union United ONIONS 4.8 23.7 132 100 5 23.2 132 1.2 24.6 States Malaysia ONIONS 151.1 11.8 0 100 3.8 63.9 80 0.6 81.1
  • 39. 38 SIIB MBA_AB Sri Lanka ONIONS 50.4 0 66 100 24 0.5 60 1.4 2.5 Bangladesh ONIONS 191.2 0 200 100 20.2 4.2 25 0 0 Good Agricultural Practices (GAP) of Onions Some good agricultural practices to be followed in case of onions are use of hybrid seeds, proper nutrient and water management, plant protection and weed management. Table 29: Good Agricultural Practices (GAP) of Onions Sr. No. Good Agricultural Practices (GAP) 1 Use of hybrid seeds 2 Nutrient and water management 3 Plant protection 4 Weed management (Source: NAFED Report) Foreign Trade Policy For the agriculture sector there are various schemes to give impetus to onion exports. Some of them provided by FTP are as follows A new scheme called "Vishesh Krishi Upaj Yojana (Special Agricultural Produce Scheme)" to boost exports of fruits, vegetables, flowers, minor forest produce and their value added products has been introduced. Under the scheme, exports of these products qualify for duty free credit entitlement (5 per cent of Free On Board (fob) value of exports) for importing inputs and other goods Duty free import of capital goods under Export Promotion Capital Goods (EPCG) scheme, permitting the installation of capital goods imported under EPCG for agriculture anywhere in the Agri- Export Zone (AEZ)
  • 40. 39 SIIB MBA_AB Utilizing funds from the 'Assistance to States for Infrastructure Development of Exports (ASIDE) scheme' for development of AEZs Liberalization of import of seeds, bulbs, tubers and planting material, and liberalization of the export of plant portions, derivatives and extracts to promote export of medicinal plants and herbal products. Agri-Export Zones in Maharashtra and implementing agencies Various AEZ’s have come up for giving stimulus to onion exports and processing units. The scheme of AEZ is implemented by the Ministry of Commerce, GoI, through APEDA (the Agriculture and Processed Food Export Development Authority), New Delhi – the nodal agency for AEZ. Table 30: Agri-Export Zones in Maharashtra and implementing agencies Sr. AEZ MOU Signed Districts Nodal Agency 1. Onion 16th Jan. 2003 Nasik, Pune, Ahmednagar, Jalgaon, Satara, Solapur. http://www.msamb.com/english/export/globalgap.htm List of GLOBALGAP certification agencies in India The following are the certifying agencies for GLOBALGAP certificates. Here the exporters have to apply. Table 31: List of GLOBALGAP certification agencies in India Name of the Address & Contact Contact Person & Email Certification Number Address Agency Control Union Summer Ville, 8th Floor, 33rd-14th Road Mr. Sanjay Sailas, Certifications Junction, Khar (W), Mumbai-400 052, Sr. Inspector India Email: sailas@controlunion.com Tel: +91-22-67255390/91/92/93 cuc@controlunion.in, Fax: +91-22-67255394/95 ssl@controlunion.in Website: www.controlunion.com
  • 41. 40 SIIB MBA_AB ECOCERT Sector - 3, S-6/3 &4, Gut No. 102, Dr. Selvam Daniel India Hindustan Awas, Country Representative and Walmi – Waluj Road,Nakshatrawadi – Director Certification 431 002. Operations-India Aurangabad.,Maharashtra State, India. Email: office.india@ecocert.com Telefax: +91-240-2377120, 2376949. ecocert@sancharnet.in Website: www.ecocert.in EUROCERT Plot No 372, Phase I, Industrial Area Ravinder Kakkar INDIA 134113 Panchkula agri@iclcertifications.com Tel: 172580467, 572900 Fax: 172 569849 Website: www.eurocert1.com FoodCert India 3-6-157 Himayatnagar, 4th floor Victory Srihari Kotela (p) Ltd Vihar Appartments 500 029 Hyderabad srihari@foodcertindia.com Tel: + 91 40 66256146, 23221393 Fax: + 91 40 66256145 www.foodcertindia.com IMO No. 26, 17th Main, HAL A II Stage Umesh Chandrasekhar CONTROL 560008 Bangalore Tel: +91 80-52 01 546 imoind@vsnl.com (Pvt.) Ltd. Fax: +91 80-52 72 185 www.imocontrol.net INDOCERT Head Office: Mr. Mathew Sebastian, Thottumgham P.O,Aluva, emakulam Executive Director Dist.,Kerala - 683 105,Tel: 0484 262943, info@indocert.org 2630908,Liaison Office: M/s. Indocert,Flat No. 3, Saket Aparments,Manekshanagar, Near Kathe Galli,Dwarka, Nashik,Maharashtra - 422011,Ph:02532502213 SGS India Pvt. 2nd Floor, Ridhi-Sidhi App., Near Mr. Swapnil kadam Ltd. Agarwal Petrol Pump, Sanjivani Nagar Email: Ozar (mig), tal: Niphad nashik-422206 Swapnil_Kadam@sgs.com Tel: +91-2550329887 nasik_sgs@sgs.com Fax: +91-2550274913 www.sgs.com TUV SUD Off Saki Vihar Road, Saki naka, Andheri Mr. Mahesh Deshpande South Asia (E), Mumbai – 400 072 Email: Tel:+91-22-3082 3082/9797 Mahesh.Deshpande@tuv.sud.in Fax: +91-22-3082 9595 www.tuv-sud.in http://www.msamb.com/english/export/globalgap.htm
  • 42. 41 SIIB MBA_AB Guidelines for Onion Exporters MSAMB is the exclusive canalizing agency for the state of Maharashtra. Here the persons have to register who want to undertake onion exports. The following steps have to be undertaken by him. 1. Registration 2. Fixation of minimum export price (MEP) No objection certificate (NOC) Service charges: 1 % on invoice value. 5. Refund of service charges - if shipment is not effected owing to reasons beyond control of associate shippers 6. Research and development fund- @ rs.20/- per metric ton while applying for the quota. This fund will be utilized for the purpose of research and development of production, quality, storage, handling etc., Of export oriented agricultural commodities, particularly onion by national horticultural research and development foundation (NHRDF), Nasik. Extension of validity - grace period of 7 days 8. Documentation Documents required for exports of Fresh Onions Table 32: Documents required for exports of Fresh Onions Document Document Document Documents s Related Sr. Document Organic s Related s Related Related To To Foreign Other No s Related Certificatio To To Quality Of Exchange Documents . To Goods n Shipment Payment Goods Regulation s 1 Invoice Mate Letter Of Phytosanitary Certificate GR Form: Bank Receipt Credit Certificate Indicating Document Realization (L/C) Material s Required Certificatio Produce Is By RBI n (BRC): Based On Which This Is The Organic Assures Advice
  • 43. 42 SIIB MBA_AB Farming. To RBI Given By That The Foreign Exporter Exchange Will Bank After Realize The The Realization Proceeds Of Money Of Goods From Within Importer. 180 Days From The Date Of Shipment. 2 Packing Shipping Bill Of GLOBALGA List Bill Exchange P Certification 3 Certificate Bill Of Health Of Origin Handing Certificate 4 Airway Bill Export Promotion Mainly done by MSAMB is as follows.  Commercial & trial export  Implementation of subsidy scheme for GlobalGAP certification  Erection and successful utilization of Export Facility Centers for various commodities in the state  Participation in various International Commodity Specific Promotion Programs  Implementation of Agri Export Zones of Onion  Organizing Farmers’ Foreign Study Tours.
  • 44. 43 SIIB MBA_AB SWOT Analysis Strengths  Moderately diverse climate permits onion production almost all over the country barring few coastal pockets.  Development of diverse genotypes.  Good scope for expanding area in non-traditional areas.  Wide variability of germplasm is available for breeders for crop improvement.  Marginal and small farmers share maximum percent of peasantry in India, onion cultivation is more suitable to them as they have higher cost benefit ratio than cereals.  Availability of cheap labour.  Being short duration crops in nature, these crops can fit into any cropping system and juvenile orchards.  Onions have got strong processing traits and attract good agro-based industries.  Onions have got old and strong export tradition.  Availability of trained scientific manpower and good inter-institutional collaboration. Weaknesses  Poor seed multiplication programme of released varieties.  Inferior local genotypes still dominate 70 percent of onion production.  Most of the available genotypes have low productivity and are highly susceptible to pests and diseases.  Lack of hybrids in short day onion.  Lack of availability of yellow onion varieties with mild pungency having consumer acceptance for export to European Union.  Lack of varieties for processing.  Inadequate extension services.  Very high fluctuations in market prices, which affect cropping production plan.  Lack of sound export policy.  Poor infrastructure for storage and transport of perishable export commodities.  Inadequate database for area, production and diseases incidence etc. Threats  Genetic erosion of local genotypes due to released varieties.
  • 45. 44 SIIB MBA_AB  Vagaries of monsoon like untimely rains/drought lead to outbreak of diseases/pests.  International competition for export of onion from neighboring countries.  Introduction of hybrids by multinationals under OGL without proper testing is likely to introduce new diseases and pests.  Increasing soil and water salinity will limit the productivity. Opportunities  Extension of onion cultivation in non-traditional areas.  Promotion of export of onion to European countries.  Expansion of processing industries will demand production of more onion.  Promotion of export of onion seed. SWOT Analysis of Onion Processing Industry Strength 1. Round the year availability of Onions. 2. Support from the central Government. 3. Competitive manufacturing facilities available. 4. Increasing overseas market and demand. Weakness 1. High requirement of working capital 2. Low availability of new reliable and better equipment’s and machinery 3. Inadequate automation w.r.t. information management. 4. Remuneration less attractive for talent in comparison to contemporary disciplines. 5. Inadequately developed linkages between R&D labs and industry. Opportunity 1. Large crop and material base in the country due to agro-ecological variability offers vast potential for agro processing activities. 2. Opening of global markets may lead to export of our developed technologies and facilitate generation of additional income and employment opportunities.
  • 46. 45 SIIB MBA_AB Threats 1. Competition from global players 2. Loss of trained manpower to other industries and other professions due to better working conditions prevailing there lead to further shortage of manpower. 3. Government Policies. Packaging and Labeling of Fresh Onions  Name and complete address of the importer in India.  Generic or common name of the commodity packed.  Net quantity using standard units of weights and measures. If the net quantity of the imported package is given in  Any other unit, its equivalent terms of standard units shall be declared by the importer.  Month and year in which the commodity was manufactured/packed, or imported.  The Maximum Retail Price (MRP) at which the commodity, in packaged form, may be sold to the ultimate  Consumer. This price shall include all taxes, local or otherwise,  freight, transport charges, commission payable to  dealers, and all charges towards advertising, delivery,  Packing, forwarding, and any other relevant charges.  Packaging and Labeling of Packaged Onion Products  The PFA requires that every package of food shall carry the following information on the label  The trade name or description of the food item  List of ingredients, except for single ingredient foods  Net content by weight, volume or number; drained weight (for food packed in liquid medium)  Distinctive lot number or code number or batch number  Date, month, and year of manufacturing or packing.  Best before date  Instructions for use  Maximum Retail Price (MRP)  Name and complete address of the manufacturer
  • 47. 46 SIIB MBA_AB Reference 1. DIRECTORATE OF ECONOMICS AND STATISTICS,NEW DELHI (2008-09) 2. COMTRADE, United Nations 3. United Nations, Food and Agriculture Organization, FAOStat 4. MSAMB, Pune(2008) 5. NIAM, Jaipur(2008) 6. NAFED Report 7. http://agriexchange.apeda.gov.in 8. Ministry of Consumer Affairs - http://fcamin.nic.in 9. http://dacnet.nic.in 10. http://www.jains.com/PDF/crop/cultivation%20of%20white%20onion.pdf 11. http://www.msamb.com/english/export/globalgap.htm 12. http://dgft.org 13. WTO.org 14. http://business.gov.in/trade/foreign_trade.php 15. http://www.msamb.com/english/export/globalgap.htm 16. http://dgftcom.nic.in/exim/2000/not/not00/not4400.htm