A Marketing automation platform that uses machine learning algorithms that collects behavioral and nominal data (clicks, weblogs, POS, CRM) for each customer, website visitor, or prospect and automate triggered content via keywords scoring for each product or service in relation to each customer.
2. Our Approach
1. Keep it simple
2. Customer
centric
3. Design
Thinking
4. One-stop-shop
ABOUT INTEMA
3. Predictive Marketing Engine
COLLECT – PREDICT - PERSONALIZE
A Marketing automation platform that uses machine learning algorithms that collects behavioral and nominal data
(clicks, weblogs, POS, CRM) for each customer, website visitor, or prospect.
Each individual is then scored based on predictive models and each customer event influences their score and modifies
the automated content and offers that are sent.
Plug and play into your POS/CRM and target individuals, not segments, this allows the use of predictive analytics to
anticipate the needs, preferences and triggered contented timed and personalized to each consumer.
This business intelligence solution learns over time the unique behavior of each person automatically as it trains on
your data.
http://predictivemarketingengine.com
11. Generate Highly Personalized Content
WINTER
COLLECTIONHOW TO STAY WARM &
COMFY
VIEW
COLLECTION
FIND A STORE
For Men
New Collection Shirts Sweaters Footwear Accessories
PREDICTIVE MARKETING ENGINE
15. TURN BIG DATA INTO SMART
DATA2
DATA
WAREHOU
SE
SMAR
T
DATA
PREDICTIV
E
ALGORITH
M
16. LINK SMART DATA TO
PRODUCTS3
SMART DATA KEYWORDS
User
USER
PREFERENCES
Each keyword is scored according to the client’s
preferences
88 11 02 420004
17. CONVERT SMART DATA INTO
REVENUES4
{Returning
Clients
{Personalized
Content
28. Case Studies
Information obtained after the implementation of our
Predictive Engine Marketing (PME) in the procurement cycle
of a large public furniture retailer.
Increase of store visits according to predictive influences on customers.
29. PREDICTIVE MARKETING
ENGINE
To summarize: to achieve Short-Term Lift & Gain Long-Term
Results
1. Increase the Open Rate & CTR
2.Accelerate First Time Purchase
3. Increase average basket/order size
4. Increase Revenue from CartAbandonment
5. Decrease “Unsubscriptions”
6.Automatic integration of custom content
7. Increase data accuracy & Monetization
8. Responsive Design Content