Are you an onsite store that needs a location app or responsive site?
80% of consumers use mobile devices inside a store to enhance their shopping experience. So what does that mean for YOU? Maybe it means you need to start bringing your in-store marketing onto a mobile platform experience for your consumers.
Learn the value of onsite experiences at stores and cafes using apps and wifi, gamification, ibeacon technologies, responsive sites, and wearable technologies.
Instant Mobile Experiences: How to Create Unique In-Store Marketing Opportunities
Director of Product
VP of Business
- Everything is mobile: Mobile usage
trends worldwide and in the US
- On-site mobile and consumer
- Mobile user engagement
techniques, how to do it
- Future trends
- What is Wi-Fi marketing and how to
- Mobile marketing best practices
- SocialSign.in example
You know it! Everything is mobile…
Mobile usage trends
Mobile changes the way we buy and sell. In 2014, 1
in 3 US consumers said smartphones were the
most important shopping tool.
80% of consumers use mobile devices
inside a store to engage their shopping
experience, up from 64% in 2012.
Think redlaser, retailmenot, groupon, cnet, the find.
The most common?
Comparison shopping (59%), searching
for coupons (48%) and product reviews
(47%), obtaining additional information
Retail stores are the top venues for
consumer mobile usage (31%), followed
by restaurants (21%), service-related
venues (19%) and financial institutions
CHASE excepted checks in their mobile
Emma Crowe, VP of client strategy for Somo
“50 % of shoppers believe they are
better informed than sales staff and
store associates, in part because of
what mobile connectivity allows them
to do ”
What are mobile consumers
experiencing in your store?
“You walk into Walmart
check your phone for a
or you just go buy on
is too convenient.
Has this happened to
Preferred locations of mobile use
by US smartphone owners
Generated on OurMobilePlanet
Generated on OurMobilePlanet
The question is how do we take
in-store marketing and make
it a mobile experience?
There are many ways to do it:
1. Mobile app campaigns
2. Beacon technologies
3. Mobile apps w advantage in push
4. Gamification in apps
Mobile App Campaigns
Success story 1:
IKEA catalogue app
offers the user an
for example through a
feature that allows the
users to project the
images of furniture into
their own houses.
Success story 2:
Starbucks mobile app
offers fast and easy
payment features that
offers and perks like the
Pick of the Week program
are used to engage the
are you using them yet?
Beacons are low-cost hardware, small
enough to attach to walls or
They are types of transmitters that can
deliver targeted information to a user’s
mobile device whenever they go near it
with an enabled app.
They alleviate the limitations of GPS
and Wireless signals indoors.
What is Beacon Technology?
Sources: Business Insider, econsultancy.com
Want to buy them?
Want to buy them? Go to their website: http://
What does it have the
potential to do?
The Major League Baseball
(MLB) gave fans an interactive
experience through the use of
Fans who had the relevant app installed
could receive useful information on their
phones, like the map of the stadium, a
digital version of their ticket, merchandise
offers and additional information of the
It’s vital that they only interrupt their mobile
customers to add value to their day…
not to disrupt it.
The beauty of
Sources: CNET, ComputerWorld, Business Insider
Push notifications are a powerful way to engage users,
so long as you don’t overuse them.
Incorporation of Beacon and iBeacon technology for
Location-specific push notifications.
Allows retailers to target specific locations &
Mobile users are more likely to continue using an app if
they are actively engaged and incentivized.
Example: An iPhone user with the Best Buy
app Installed on their device walks by a
storefront or in-store display which triggers a
push notification advertising a flash sale “30%
off LCD TVs” or offers loyalty program as an
Push messaging campaigns can
be highly successful and result in a
50% increase in open rates
compared to email.
Ask users to opt in to push notifications
upon app install or after the first time they
use an app.
Highlight the benefits of opting in & Be
transparent about how users can opt out
Create user segments & use targeted
language. Don’t batch & blast everyone!
Push Notifications Best Practices:
The initial rush will be towards annoying push marketing,
the real value will come from enriching customer
1. Logging where I parked my car
2. Allowing me to show my shopping list against the
physical store layout
3. Enable rich content relevant to the product I am in
A fun way to boost user engagement & loyalty is
by “gamifying” your app.
Creating contests and leaderboards.
Offering virtual currency or prizes (hey bitcoin!)
Providing an in-app centralized hub that offers
videos, merchandise, tutorials of your product /
Example: A local coffee shop builds out an app
that allows users to pre-order their coffee and pick
up in-store. The app allows users to “check-in”,
from here leaderboards are generated by
frequency of check-ins and orders. Discounts
could be offered to high scoring customers, and
who knows, perhaps the next time a user picked
up their coffee there was a free T-Shirt waiting for
them as well. Simple really, and companies like
FourSquare have been massively successful with
very similar models.
Success story: Badgeville
Badgeville is a business gamification
company that helps increase user
engagement. It provides companies
with the right platform to measure and
influence user behavior. It specializes
in community engagement, omni-
channel commerce, customer
- Zichermann, Gabe; Cunningham,
Christopher (August 2011). "Introduction".
Gamification by Design: Implementing
Game Mechanics in Web and Mobile Apps
- "Gamification by Kevin Werbach".
University of Pennsylvania/Coursera. https://
Consumer shopping trends will continue to
move towards mobile because of its ever-
increasing ease of use and mobility.
The introduction of Beacon & iBeacon
technology brings with it implications of
future incorporation of technology for
analytics, engagement, and marketing in
retail and beyond.
H O W W E U S E W I F I T O C R E AT E U N I Q U E
I N - S T O R E M A R K E T I N G O P P O R T U N I T I E S
2 0 1 4 WA S T H E F I R S T Y E A R W E S P E N T M O R E T I M E , P E R D AY,
O N O U R M O B I L E D E V I C E S T H A N O U R D E S K T O P S A N D L A P T O P S .
S I N C E T H E B E G I N N I N G 2 0 1 4 , M O B I L E
M A R K E T I N G I S U P 2 0 0 % , B U T I T I S
S T I L L U S E D B Y L E S S T H A N H A L F O F
A L L M A R K E T E R S .
T H AT I N C L U D E S M A R K E T I N G P R O G R A M S U S I N G S M S ,
P U S H N O T I F I C AT I O N S , M O B I L E A P P S , O R L O C AT I O N -
B A S E D F U N C T I O N A L I T Y
- 2 0 1 5 S A L E S F O R C E S TAT E O F M A R K E T I N G
S O W H AT D O E S T H I S M E A N F O R W I F I ?
7 1 % O F A L L M O B I L E C O M M U N I C AT I O N
C U R R E N T LY F L O W S O V E R W I F I
- W I F I A L L I A N C E
8 2 % O F L A R G E T O M E D I U M - S I Z E D
R E TA I L PA R T I C I PA N T S H AV E A L R E A D Y
D E P L O Y E D I N - S T O R E W I F I
- I H L G R O U P
8 6 % O F S E N I O R - L E V E L M A R K E T E R S S AY T H AT
I T ’ S A B S O L U T E LY C R I T I C A L O R V E RY
I M P O R TA N T T O C R E AT E
A C O H E S I V E C U S T O M E R J O U R N E Y.
- S A L E S F O R C E 2 0 1 5 S TAT E O F M A R K E T I N G
T O C R E AT E T H AT C U S T O M E R J O U R N E Y,
M A R K E T E R S R AT E T H E S E 3 T E C H N O L O G I E S
A S M O S T I M P O R TA N T
1 ) M O B I L E A P P L I C AT I O N S
2 ) M A R K E T I N G A N A LY T I C S
3 ) C R M T O O L S
S O H O W D O E S S O C I A L S I G N . I N U S E W I F I
T O H E L P M A R K E T E R S W H O WA N T
T O I M P L E M E N T M O B I L E M A R K E T I N G
A C C O M P L I S H T H E I R G O A L S ?
W E A D D A M A R K E T I N G L AY E R O N T O P
O F G U E S T W I F I N E T W O R K S
Presented by Mike Perrone email@example.com
H O W S O C I A L S I G N . I N W O R K S
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high as 55% at the world famous Apollo Theater!”
Dexter Upshaw Jr.
Digital Media Producer
Apollo Theater Foundation, Inc.
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