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Simple Steps to UX/UI web design #UXLearn Presented by Ellie Cachette, VP of Product Marketing, @ecachette
Agenda •  •  •  •  •  •  Problem UX vs UI Purposes of UX Purposes of UI Design Tools Summary
What is the problem?
Koombea flow process
UX/UI UX is how it works and feels UI is how it looks
- Popcorn - Defrost - 30 seconds
UX-User Experience UX, or user experience, is a measure of the ease and pleasure users enjoy when navigating a site.  
Purpose Behind UX-User experience *Fulfill business goals 1. User acquisition 2. User Activation 3. User Retention
How UX solves problems Usability   Visual Design   User Research   Information Architecture   UX   Interacti...
UX Components 1.  2.  3.  4.  User definition User sitemaps UserFlows Wireframes
User Definition
Information Architecture
Userflow
Wireframe
Koombea flow process
UX is NOT UI http://www.uxisnotui.com/downloads/a4.pdf
UI-User Interface A skillful interface designer understands the importance of providing the user with a solution to a defin...
UI   Branding Color, Schemas: font, Logo, Style Wireframing
Purpose behind UI-User Interface •  User Acquisition •  Brand •  Instill trust
How do we get to UI?   1. Problem has been identified 2. User flows and stories are made 3. Experiments to validate person...
What NOT to do:
Easy to use Design Tools
HotGloo Hotgloo.com
Balsamiq Balsamiq.com
Invision invisionapp.com
The UX/UI Difference Freelance vs Agency
Freelancer Creative Brand harmony Fresh Perspective Access to latest tech Access to “assets” Quick Turnaround Cons ...
386 Park Ave South, 10th Floor Have questions? New York, NY 10016 We are here to help. 625 2nd St., Suite 280 Email u...
UX/UI UX is how it
UX/UI UX is how it
UX/UI UX is how it
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UX/UI UX is how it Simple Steps to UX/UI Web Design

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UX/UI
UX is how it works and
feels

UI is how it looks

Published in: Technology, Design
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