Why Your Brain Is The Best Tool Of All - A Look At 86 Billion Free Tools (#ionsearch 2013)

86 BILLION FREE TOOLS
WHY YOUR BRAIN IS THE
BEST TOOL OF ALL
By Mike Essex
@Koozai_Mike

There are:

86
BILLION
neurons
in the brain

REAL LIFE EXAMPLE

We tested After 3
We
a link months
submitted
building none
210 links
tool accepted

RAPID CHANGE #1
The first Now
ever Facebook That’s a
banner adverts 99.93%
advert got get 0.05% decrease!
78% CTR CTR

Source: Andrew Chen

Creative
The Robot Curve
Work Marty Neumeier

Skilled
Work

Rote Work

Non Creative Work
Robotic
is becoming robotic Work

“Get as much education
as you can. Nobody can
take that away from you.”
Eben
Upton, Executive
Director of the
Raspberry Pi
Foundation

Source: LifeHacker

"Without creativity, there
would be no
progress, and we would
be forever repeating the
same patterns.”
Edward de Bono
Physician, author, inven
tor and consultant

Source: Good Reads

Creativity Is The Best
Way To Become Better
Than Tools

So How Can You
Become More
Creative?

Employees at McLellan
Marketing Group put a
cone outside their office
door when they want
privacy.

“I got more done in those
90 minutes than I had all
week. And best of all….I
felt great. I felt calm, I felt
successful. I felt like I was
back in control.“

- Drew McLellan

Source: Drew’s Marketing Minute

Or afind a room you can use
Find room where you
forso no one else canblock out the
the task,
can get some privacy and
book it
time and stick to it.
use it during your time.

"I guard my time
fiercely and
without apology,"
Gary Keller
Author of
The One Thing

Source: Entrepreneur.com

Broken Goal:
Make something
people want to read
and share

Better Goal:
Make something that
resonates with people
and captures their
interest

Then
break
the
goal
into
manageable
steps

Task One Task Three Take a 15-
(25 (25 30 Minute
Minutes) Minutes) Break

3-5 3-5
min min
break break

3-5
min
break

Task Two Task Four Task Five
(25 (25 (25
Minutes) Minutes) Minutes)

The Pomodoro Technique
Francesco Cirillo

Reward yourself for
accomplishments,
rather than saying:

“I have to get this
done RIGHT NOW!”

Getting Things
Done Workflow
David Allen

Source: LifeDev

A place for
everything and
everything in its
place

INBOX ZERO

Delete Delegate Respond

Defer Do

“For kids, being bored is
the best possible thing – it
fosters imagination and
self-entertainment, and lets
them dream and think.”
David Pierce
Senior Reviews Editor
The Verge

Source: Digitizd

“Reading Poetry Can
Help You Learn How
To Write Headlines”
Lyndon Antcliffe

“The president has three
moments in his schedule that
are unquestionably his: the
morning workout, his dinner with
his daughters, and the nighttime
after his family falls asleep.”
Sean Blanda
Associate Editor and
Producer of 99U

Source: 99u

1 Take control
of your time

4 Make amazing
things!

THANK YOU FOR LISTENING

@Koozai_Mike
mike.essex@koozai.com

0845 485 1262

koozai.com

IMAGE SOURCES
2 - © vladgrin - Fotolia.com
3 - http://www.slideshare.net/KimberlyHudson/1001-free-twitter-apps-and-
services-3717347
http://everything-pr.com/content-marketing-tools/240289/
http://dailytekk.com/2012/03/05/100-professional-social-media-business-tools-for-
brands-and-marketers/
http://www.slideshare.net/langwitches/70-tools-70-minutes
4,5,8 - © alphaspirit - Fotolia.com
11 - http://doghalloweencostumesshop.com/item_121/Penguin-Dog-Costume.htm
/ http://www.buy.com/th/alphakey-products-costume.html
12,13 - © Rudie - Fotolia.com
14 - © dimdimich - Fotolia.com
15 - © Africa Studio - Fotolia.com
16 - © Vibe Images - Fotolia.com
18 - © charles taylor - Fotolia.com
19 - © Gennadiy Poznyakov - Fotolia.com
20 - http://www.brightonseo.com/uk-seo-salary-survey/

IMAGE SOURCES
21 - http://en.wikipedia.org/wiki/File:EbenUpton.jpeg
22 - http://www.flickr.com/photos/thehub/3700509015/in/photostream/
25/ 26 - http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html
27 / 62 - © Koozai.com
28 / 29 - http://en.wikipedia.org/wiki/File:GaryKeller_Speaking.jpg
36 - http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gif
44 - © Andrey Zyk - Fotolia.com
46 / 47 - © Mike Essex
48 - https://twitter.com/piercedavid
50 - © Lonely - Fotolia.com
52 - Information Is Beautiful
56 - © lassedesignen - Fotolia.com
57 - http://www.youtube.com/watch?v=rS1v3pn7440
58 - http://twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/
63 - http://commons.wikimedia.org/wiki/File:Simon_Cowell_in_December_2011.jpg
67 - http://www.flickr.com/photos/intelphotos/6763303437/

REFERENCES
Slides 9/10: http://andrewchen.co/2012/04/05/the-law-of-shitty-clickthroughs
Slide 20: http://www.brightonseo.com/uk-seo-salary-survey/
Slide 21: http://lifehacker.com/5978324/im-eben-upton-executive-director-of-the-
raspberry-pi-foundation-and-this-is-how-i-work?tag=how-i-work
Slide 22: http://www.goodreads.com/author/quotes/6980.Edward_De_Bono
Slide 26: http://www.drewsmarketingminute.com/2008/09/unless-the-buil.html
Slide 28: http://www.entrepreneur.com/article/226231
Slide 36: http://lifedev.net/wp-content/uploads/2007/02/gtd-workflow.gif
Slide 39: http://www.snopes.com/language/literary/greenegg.asp
Slide 40: http://www.digitizd.com/2009/06/22/unplug-yourself-sparingly/
Slide 55: http://lifehacker.com/5365012/the-best-sounds-for-getting-work-done
Slide 57: http://www.youtube.com/watch?v=rS1v3pn7440
Slide 58: http://www.twistedsifter.com/2013/01/50-life-hacks-to-simplify-your-world/
Slide 61: http://www.pointblankseo.com/creative-link-building
Slide 67: http://99u.com/articles/7223/how-barack-obama-gets-things-done

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