1. EMPLOYER
BRANDING
as a solution to retain
TOP TALENTS

2. WELCOME TO THE
XIX ANNUAL
MICRO MANAGEMENT
CONFERENCE

3. EMPLOYER
BRANDING
as a solution to retain
TOP TALENTS

4. TOP performing workforce
is bringing HIGHEST returns

5. what makes your EMPLOYEES
being TOP PERFORMING EMPLOYEES ?
TOP PERFORMING EMPLOYEES

6. to sum it up…
it’s how you build your
Employer Branding Strategy

7. Employer branding
Employer Branding
is a sum of company's efforts
towards staff regarding
Recruitment. Development.
Retention.

8. Employer branding
Employer Branding Ladder
Employees’ trust and devotion to the goals and
values ​of the company, which are manifested in
the desire to work better
Satisfaction
Former
Employees
Current
Employees
Internal Brand
Employees’
Loyalty
Engagement
HR brand
Prospective
Employees
Satisfaction
External Brand
Applicants’
Loyalty
Brand
understanding

9. what is your company
doing towards
these micro factors?

10. №
Important influence of strong Employer Brand
Responses
1 Our performance within last 6 months grew over 35%
72%
2 Strengthened talent capacity (better candidates, better
employees)
67%
3 Overall growth in business KPIs
53%
4 Growing corporate reputation increased shared business
value
5 HR department’s role is considered more strategic
47%
6 Growing demand on products/services
35%
47%
provided by McKinsey, 2010

11. what do we execute
to reach this?

12. Employer branding
we design
Corporate
culture
Selection
solutions for your
Induction
Learning
Communication

13. How many of your employees
resigned within last year?

14. Employer branding
We promise to reduce it twice
before project
implementation
after project implementation
7%
0%
26%
31% Engaged
Engaged
Disengaged
Resisting
74%
NPS: 45,4
Disengaged
Resisting
61%
NPS: 23,1

15. How many of your employees
are procrastinating at work?

16. Employer branding
We promise to increase
performance
Before project
After project
employees performance before and after project

17. do you enjoy your work?

18. How many of your employees
do enjoy their work?

19. we promise
engagement

20. Helen Korotchenko
Employee Engagement Specialist
Tel: + (420) 775 379 213
Email: elenkorotchenko@gmail.com