Communicate more effectively with your existing customers and subscribers, get more opens and more clicks.

1. 30+ email writing tips
for Bulk emails.
A collection of tips compiled from insights by
today’s top email marketers

2. Improve your
mailing list quality
Just because it’s big, doesn’t mean it’s good.
Theme #1

3. vv
Use a double opt-in
“Thanks for signing up to receive our weekly
newsletter! Please confirm your email address”
Bulk

4. vv
Segment your mailing list
Personalize content by interests, hobbies, carreers
and user behaviour.
TransactionalBulk

5. vv
Keep that list fresh
Hi John! I’ve noticed that you haven’t read our
emails recently. If you’re still enjoying being a part
of this mailing list, click to confirm your
subscription…
Bulk

6. Focus on your
subject line
Your subject line is the most important written
piece of your email.
Theme #2

7. vv
Make your subject line
relevant and enticing
Take your time when writing a subject line - it’s the
first thing that your readers will see...
TransactionalColdBulk

8. vv
Test out different formats
Figure out which format your market likes best.
TransactionalColdBulk

9. vv
Try varying lengths of
subject lines
Different lengths of subject lines will also suit
various emails differently.
TransactionalColdBulk

10. vv
Try the casual approach
If your subject line is casual and personalized, your
readers will be more likely to open your emails.
TransactionalColdBulk

11. vv
Use sentence case
Using sentence case in your subject lines makes
them look friendlier and less formal.
TransactionalColdBulk

12. Write great content
If your reader is impressed by your subject line,
the content had better not disappoint them.
Theme #3

13. vv
Quality over quantity
If the content of your email is worth reading, your
readers will want to hear from you in future.
Bulk

14. Have you seen the original guide
where these tips are described in
more detail? And the samples?
See it now:
www.kotive.com/email-writing-tips
P.S. you can download actionable checklists for bulk,
cold & transactional emails in the guide.

15. vv
Make a good first impression!
When somebody signs up to join your mailing list,
make sure that they receive your best content
straight away.
ColdBulk

16. vv
Offer real value in every
email that you send
Useful tips and tricks, discounts for products,
fascinating facts, etc.
Bulk

17. vv
Use the open loop technique
“One tip in particular has changed the way that I
advertise my business completely… But this
newsletter is getting too long now, so I'll have to
tell you about it tomorrow instead.”
Bulk

18. vv
Be consistent
Wherever possible, use similar layouts and
color-schemes.
TransactionalBulk

19. vv
Don't let your emails
get boring
Add some comic relief to the end of your email,
after the important information has been seen.
TransactionalBulk

20. Your writing style
How you write your content is just as important
as what you write about.
Theme #4

21. vv
Write as if you are speaking
to one person
Write like you talk - avoid using words like
'inquiry', 'correspondence' and 'herewith'.
TransactionalColdBulk

22. vv
Play to your readers'
curiosity
“I didn't know that we'd be filming last week, so I
was wearing my old crocs during filming… Please
don't laugh when you watch the video!”
Bulk

23. vv
Close with a question
Cold
“I've noticed you don't have a Live Chat box
on your site - is this something you've
considered before?”
Bulk

24. vv
Have a clear Call to Action
For the most part, an email without a Call to Action
is a waste of time.
TransactionalColdBulk

25. vv
Use your P.S. wisely!
Most readers start by reading the subject line, and
then skip to the bottom of your email,
reading the P.S.
TransactionalColdBulk

26. vv
Put all of your contact info
into your signature
Cold
Just not your email address!
Bulk

27. vv
Include a small image
in your signature
Cold
The best images to use would be your company
logo, or a small profile shot of you.
Bulk

28. Have you seen the original guide
where these tips are described in
more detail? And the samples?
See it now:
www.kotive.com/email-writing-tips
P.S. you can download actionable checklists for bulk,
cold & transactional emails in the guide.

29. Personalization
Personalized mails have a 29% higher open rate
and 41% unique click-through rate.
Theme #5

30. vv
Use their name!
Instead of starting an email with 'Hello',
why not try 'Hello, John!'
TransactionalColdBulk

31. vv
Put yourself in your
readers' shoes
Cold
Try to avoid using 'I, we and me' too often, and
focus on using 'you and your' instead.
Bulk

32. Practical tips
In order to get accurate open rate results,
there are a few things on the technical side
that can help you out.
Theme #6

33. vv
Send emails from a
personal email address
Cold
Hubspot sent emails from 'Hubspot' (0.73% Click
Through Rate) vs 'Maggie Georgieva, Hubspot'
(0.96% Click Through Rate).
Bulk

34. vv
Avoid spam filters
Avoid common spam and 'sales-pitch' words and
phrases, like 'No questions asked', 'Limited time
only' and 'They're just giving it away'.
TransactionalColdBulk

35. vv
Optimize emails for mobile
Over half of all emails are opened on mobile
devices.
TransactionalColdBulk

36. vv
Include alt. text or
a web copy link
Many of the services that track email open rates
rely on images loading for them to know if the
email is opened or not.
Bulk

37. vv
Make sure that they know
they can reply
“P.S. You can reply directly to this email if
you'd like to get in touch.”
TransactionalBulk

38. vv
Resend unopened emails
Cold
Resending unopened emails has a chance to
improve their open rates by about 50%!
Bulk

39. vv
A/B test EVERYTHING
In order to fine-tune your emails and make them
the best that they can be, you need to test which
variations come out on top.
TransactionalColdBulk

40. Timing & scheduling
Emailing people at appropriate times
and scheduling emails to go out at a comfortable
pace plays a big role in getting your emails
opened and read.
Theme #7

41. vv
Timing is everything
Cold
Multiple studies show that the best time
to send email is Tuesday at 10am.
Bulk

42. vv
Stick to a consistent schedule
with your emails
Cold
Offer your readers the opportunity to change the
frequency at which they receive emails.
Bulk

43. Have you seen the original guide
where these tips are described in
more detail? And the samples?
See it now:
www.kotive.com/email-writing-tips
P.S. you can download actionable checklists for bulk,
cold & transactional emails in the guide.