Cold email writing tips

30+ email writing tips
for Cold emails.
A collection of tips compiled from insights by
today’s top email marketers

Focus on your
subject line
Your subject line is the most important written
piece of your email.
Theme #2

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Make your subject line
relevant and enticing
Take your time when writing a subject line - it’s the
first thing that your readers will see...
TransactionalColdBulk

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Test out different formats
Figure out which format your market likes best.

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Try varying lengths of
subject lines
Different lengths of subject lines will also suit
various emails differently.

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Try the casual approach
If your subject line is casual and personalized, your
readers will be more likely to open your emails.

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Use sentence case
Using sentence case in your subject lines makes
them look friendlier and less formal.

Write great content
If your reader is impressed by your subject line,
the content had better not disappoint them.
Theme #3

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Make a good first impression!
When somebody signs up to join your mailing list,
make sure that they receive your best content
straight away.
ColdBulk

Your writing style
How you write your content is just as important
as what you write about.
Theme #4

Have you seen the original guide
where these tips are described in
more detail? And the samples?
See it now:
www.kotive.com/email-writing-tips
P.S. you can download actionable checklists for bulk,
cold & transactional emails in the guide.

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Focus on one clear idea
Thanks to the average attention span, you only
have about 40 words to get your message across
before most people lose concentration!
Cold

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Use writing formats backed
up by psychology
Use techniques that professional copywriters have
been using for ages, like PAS and BAB.
Cold

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Should you introduce
yourself?
There are benefits to introducing yourself at the
beginning of an email, at the end,
and even not at all.
Cold

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Write as if you are speaking
to one person
Write like you talk - avoid using words like
'inquiry', 'correspondence' and 'herewith'.

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Straight talk
“I'm sure that you receive plenty of emails from
strangers, and that you delete most of them before
you finish reading the first sentence. But here's
why you should read this one - hear me out…”
Cold

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Prove that you can deliver on
your promises
Reference your biggest, happiest customers, or get
a referral from one of your current customers.
Cold

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Close with a question
Cold
“I've noticed you don't have a Live Chat box
on your site - is this something you've
considered before?”
Bulk

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Have a clear Call to Action
For the most part, an email without a Call to Action
is a waste of time.

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Use your P.S. wisely!
Most readers start by reading the subject line, and
then skip to the bottom of your email,
reading the P.S.

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Put all of your contact info
into your signature
Cold
Just not your email address!
Bulk

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Include a small image
in your signature
Cold
The best images to use would be your company
logo, or a small profile shot of you.
Bulk

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Use an AI assistant to write
better emails
Boomerang has an extension that helps you to
write emails that are more likely to get a positive
response from recipients.
Cold

Personalization
Personalized mails have a 29% higher open rate
and 41% unique click-through rate.
Theme #5

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Use their name!
Instead of starting an email with 'Hello',
why not try 'Hello, John!'

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Mention something specific
to show why you reached out
“Found you on LinkedIn.”
Cold

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Put yourself in your
readers' shoes
Cold
Try to avoid using 'I, we and me' too often, and
focus on using 'you and your' instead.
Bulk

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Sell the benefits
Instead of 'My company increases sales by
personalizing communication', try 'We can
increase your sales by helping you to build a better
relationship with your customers.'
Cold

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Contact the person who
will make the decision
Cold

Practical tips
In order to get accurate open rate results,
there are a few things on the technical side
that can help you out.
Theme #6

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Send emails from a
personal email address
Cold
Hubspot sent emails from 'Hubspot' (0.73% Click
Through Rate) vs 'Maggie Georgieva, Hubspot'
(0.96% Click Through Rate).
Bulk

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Avoid spam filters
Avoid common spam and 'sales-pitch' words and
phrases, like 'No questions asked', 'Limited time
only' and 'They're just giving it away'.

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Optimize emails for mobile
Over half of all emails are opened on mobile
devices.

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Avoid using images
Cold
Including images in cold emails just makes them
seem overly planned out and very impersonal.

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Resend unopened emails
Cold
Resending unopened emails has a chance to
improve their open rates by about 50%!
Bulk

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A/B test EVERYTHING
In order to fine-tune your emails and make them
the best that they can be, you need to test which
variations come out on top.

Timing & scheduling
Emailing people at appropriate times
and scheduling emails to go out at a comfortable
pace plays a big role in getting your emails
opened and read.
Theme #7

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Timing is everything
Cold
Multiple studies show that the best time
to send email is Tuesday at 10am.
Bulk

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Stick to a consistent schedule
with your emails
Cold
Offer your readers the opportunity to change the
frequency at which they receive emails.
Bulk

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Follow up at different
times and days
Cold
When sending cold emails, it takes an average of 5
emails to get a response, but most people don't
even send one follow up email!

Cold email writing tips

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