Advertisement industry at the turning point all over the world, shifting from mass media to web media, mass to personalize. One of the rapidly growing online advertisement market in Japan, in contradiction to the TV, publish etc.

1. Marketing Case #15

2. Overview of Industry
Advertisement industry at the turning point all over
the world, shifting from mass media to web media,
mass to personalize. One of the rapidly growing
online advertisement market in Japan, in
contradiction to the TV, publish etc.
Dentsu 1st Story
Most of them, not familiar with this name, but as famous as like Sony,
Panasonic, Toyata, in Japan. As for the marketing, forming an alliance
with Japnese big media, TV or publisher, persisting as a industry leader,
and positively enhancing their presence on the global market with
acquisition.

3. Advertisement Innovation
Before the conception for ad, we could not see any teasers on
the newspaper or magazine. For extricating them from the crisis,
determined to start advertisement project.
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Article
Images
Newspaper

4. Marketing Research
Among the immature in advertisement industry, created the
market research department for maximize the effectiveness. With
this innovation, establishing and enhancing their presence on this
market.
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Market Research
Who is customer?
How effective?
What copy is best?

5. Shifting the trend
Publishing became a new trend for advertisement. For that,
conventional tips no longer useful, foreseeing this transition,
shifted their business model for magazine.
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6. Market Domination
On official publication for reorganizing advertisement market,
dominant realm had established, with acquiring small advertisers
to govern the each area with one regulation. .
Dentsu
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7. Advertisement for Hope
After the World War Ⅱ, as if burnt-out area, we couldn’t find
anything nor hope. Advertisement was case in handy to bring
the happiness through their promotion to cosumers.
Product
Service Consumer
Happiness

8. Associated Advertisement
For cultivating new market, pouring the sales with innovative
strategy, associated advertisement. Buying out the partially on
each media, and showing it off with plural advertiser all at once.
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