CES is no longer the exhibition for electric devices, but is more broadly releasing, automobile, cloud and blockchain. In next decades, physical products will connect to data and upset the traditional model toward data-driven ecosystem. It will come random innovation and make it possible under the 5G fundamental. Data will deplete natural energy to generate electric consumption and require new power to keep advancement.

1. Marketing Case #133

2. Latest Topic of Industry
CES is no longer the exhibition for electric devices, but
is more broadly releasing, automobile, cloud and
blockchain. In next decades, physical products will
connect to data and upset the traditional model toward
data-driven ecosystem. It will come random innovation
and make it possible under the 5G fundamental. Data
will deplete natural energy to generate electric
consumption and require new power to keep
advancement.
Honda Story 60th
Honda was new challenger to take initiate not only internal engine, but
entire surface with new materials. Almi was unprecedented idea, and
abnormally considered to be adopted it as conceptual model. However,
Honda team has determined to lighten weight and pursued the fastes
model.

3. New Prototype
New model was made of alminium and steel covered surface bodies
respectively, however, either of them is not properly to be driving speed.
The steel models is heavier for the shape to accelerate faster and
sporty brands. Hence it was decided to be adopted all alminiums
beside keep comfortable and safety.

4. Unprecedented challenges
It was first time with only alminium materials covered entire surfaces of
sporty brand. Almi is clean stuff and one-third lighter than steels,
besides friendly to environment with low-emission and recyclable.
Against, it costs a lot to melt welding and inevitable to establish specific
factory to produce for the models.

5. Applied idea from Bullet Train
Japanese bullet train, Shinkan-sen was consist of aluminium materials.
Normally, to weld almi was not easy and taking some processes with
plenty of costs. Customize stuffs with request at Honda sporty model,
made up mixture with stronger almi 6000 type and standard of 5000
type.

6. Selective materials
Finally, it was unified with 5 type of almi sorts to allocate each fittable
style. This new shape has achieved some benefit, 140kg than normal
steel coverage, in total 200kg lighter car had been released. Based on
this framework, almi model has been applied to prototype and collision
experiment and so forth.

7. Strictly testing
Ayrton Senna was traveling to suzuka circuit for the test of F1 McLaren
and Honda gave him request to be in touch of new sporty model. He
detected it is too soft and indicated shortage of endurable. It was so
slight differences for normal drivers, but critically for professionals to
feel on driving.
Feel it insufficient..