1. @KrissyEspindola
Establish
a presence
Enrich
content
Engage
influencers
Embrace
community
Crawl Walk Run Fly
ContentSocial
 Define taxonomy/folksonomy
and governance
 Develop content ecosystem
 Build content responsibility
matrices
 Define ‘voice’ for Social
channels
 Create Publication Calendar
 Leverage Social Monitoring
 Refine content strategy
based on analytics
 Enable user discussions
 Reward participation and
engagement
 Establish Blog
 Define Social Support Model
 Ramp Social Engagement
 Launch dedicated
Community's based on
audience types
 Develop audience centric
content
 Leverage gamification to drive
content enhancements
 Engage social influencers
 Reward participation
 Provide company or external
resources ability to manage
content
 Measure content
effectiveness and continually
refine
 Dedicated Social Network
profiles
 Personalized support via
company groups
Social Business Strategy