The document provides a 6-step process for creating effective brochures that attract customers and sell without needing further explanation. The steps include determining where the brochure fits in the customer's buying process, choosing an appropriate layout, strategically placing content, selecting impactful photos, writing compelling copy, and assembling the brochure. The goal is to address customers' problems, highlight solutions, and entice further engagement through a well-designed brochure that tells a story. Additional tips are provided around selecting fonts, layout, and proofreading for quality.
5. TWO TYPES OF BROCHURES
• Create a brochure that addresses
your ideal clients pain points and
highlights your solutions. This
brochure will be general.
• If you service different markets or
clients then you’ll want more than
one kind of general brochure.
Gather
Information
• Create a branded brochure that
highlights your products benefits
and solutions.
Familiar with
your service
and ready to
make a
purchase.
6. WHO
Create a detailed persona of your client
Age, sex, income level, hobbies.
What’s keeping them up at night.
People buy solutions not features.
How does your product solve their problem.
7. STEP 2: CHOOSE YOUR LAYOUT
What kind of layout you choose will depend on how
expensive and/or complicated your product or service is
to understand and use.
In general, the more expensive and/or complicated, the
more information your prospect will need before agreeing
to make a purchase.
12. STEP 4: CHOOSE YOUR PICTURES
Your pictures are going to tell the story of your clients
problems and your solutions.
However, they also have to tell the story of your brand.
Resources: www.123rf.com; www.shutterstock.com;
www.istockphoto.com; microsoft clip art. **Check
licensing information before use.
Never just take something off of the internet and use it.
You may get sued. Purchase the licenses for your
pictures or get written permission from the photographer
to use them.
26. HOW TO CREATE IRRESISTIBLE BROCHURES WITH
MICROSOFT PUBLISHER 2010
Join Krista Magidson Chief Content Creator for Boutique
Marketing Group and discover:
How to create beautiful, professional, and branded
brochures using Microsoft Publisher 2010.
This is a 3 hour, hands-on workshop for only 12 people.
I’ll work with you to create attention grabbing headlines
and engaging copy, choosing photos, layout, and
design.
The class will be laid out for you in an easy 6 step
process that you can use again and again!
27. HOW TO CREATE IRRESISTIBLE BROCHURES WITH
MICROSOFT PUBLISHER 2010
The class will be held at The Life Oasis in Torrance on:
Wednesday, August 7th from 6:30-9:30 PM
OR
Friday, August 9th from 11:00 AM to 2:00 PM.
Cost is: $147
28. REGISTER TONIGHT AND PAY BEFORE
FRIDAY, 19TH
$147
And pay only: $97
That’s a $50 savings!
Editor's Notes
Tell them a little about me and BMG
Discovery of need: Marketing is not about trying to persuade someone to buy something that they don’t want. Marketing, is all about resonance.Branding: Your message, colors, typography, and tone will create resonance with your ideal client or customer