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How You Smash Your Competitors In SEO Rankings


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Throughout the years, website owners have been trying to master SEO with one goal – get more traffic. Today, it's a new ball-game. Read why and how here.

Recently, we had a chat with Andy Crestodina, co-founder of both Content Jam and Orbit Media Studios. Andy has an infinite amount of knowledge on SEO. This Slideshare gives you the major takeaways from the chat.

You can read the whole Blog post here:

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How You Smash Your Competitors In SEO Rankings

  2. 2. How can ecommerce sites benefit from SEO? Its mostly about Content Marketing. That means that you have to create useful and helpful content on your site, as people most often ask questions related to products, and not just search for specific products. For example, if you are an ecommerce site selling jetpacks, you must build up a body of pages, with phrases related to jetpacks such as jetpack safety, rocket maintenance, buying guides, advice for children’s use of jetpacks and so on.
  3. 3. The Power of URL Structure is important. • Create a page for every topic – And make sure your URL structure fits. • Create a sitemap that has a page for each category, as Google doesn’t rank sites; it ranks pages. • Design a search-optimized catalogue with a specific URL for each category or phrase that you are targeting.
  4. 4. Increase load times Google hates slow sites and pages. • If the images on your website is are huge, the page will load more slowly – Andy Crestodina tells you how to manage your pictures and minimize the loadtimes here. • Web developers can have an enormous impact on your load times as they can determine the load order – for example, make sure all your third party plug-ins load last, as they suck up load times. …so you want the best possible load time to rank higher.
  5. 5. The forgotten gem Internal link building – an underrated part of SEO. link building is important for your visitors. If they only view two or three pages during a visit, your site probably isn’t interesting enough, if they stay too long, your site is likely to be confusing. The ideal number of pages per visit is 7-10 pages, and link building is a vital part of achieving that goal. when you do internal link building, one page’s authority or ranking is shared, as it passes some of the authority to other related pages – all thanks to internal linking and keywords in the navigation itself.
  6. 6. Fantastic SEO on a limited budget – Possible? Focus on one particular topic or phrase enough to rank higher—put all efforts on one smaller area instead of your entire site. Focus, focus, focus. 1. Go to Analytics and go to the acquisition search optimization report. 2. look for phrases you almost rank for and focus on optimizing them – and only them 3. Take that one thing and really optimize and improve it. Add more text, more pictures, indicate relevance, add quotes, and statistics – make that page the best page!
  7. 7. Wrap up Read the whole guide here, including: • The biggest mistakes – all committed so that you can avoid them • Including the key phrases – everywhere or nowhere? • Navigation don’ts and examples of bad web design • The future of SEO