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Patients Rising:  How to Reach Empowered, Digital Health Consumers CASE STUDIES Novartis CML Earth and the CDC H1N1 Flu Campaign
Innovative Marketers: Reaching Out to E-patients ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study #1: Novartis CML Earth www.CMLearth.com
Case Study #1: Novartis CML Earth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study #1: Novartis CML Earth ,[object Object],[object Object],[object Object],[object Object]
Case Study #2: CDC and H1N1 Flu www.cdc.gov/H1N1FLU
Case Study #2: CDC and H1N1 Flu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study #2: CDC and H1N1 Flu ,[object Object],[object Object],[object Object],[object Object]
Case Study #2: CDC and H1N1 Flu ,[object Object],[object Object],[object Object],[object Object]
Case Study #2: CDC and H1N1 Flu ,[object Object],[object Object],[object Object]
Case Study #2: CDC and H1N1 Flu ,[object Object],[object Object],[object Object],[object Object]
Case Study #2: CDC and H1N1 Flu ,[object Object],[object Object],[object Object],[object Object]
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Healthcare Social Media Marketing Case Studies

  • 1. Patients Rising: How to Reach Empowered, Digital Health Consumers CASE STUDIES Novartis CML Earth and the CDC H1N1 Flu Campaign
  • 2.
  • 3. Case Study #1: Novartis CML Earth www.CMLearth.com
  • 4.
  • 5.
  • 6. Case Study #2: CDC and H1N1 Flu www.cdc.gov/H1N1FLU
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  • 13.