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How Digital Out-Of-Home works.
DOOH Owner A DOOH Owner B DOOH Owner C
CMS CMS CMS
How Programmatic DOOH works today.
Media Buyer
(Manual Buy & Send Creative)
DSP
(Manual Buy & Send Creative)
SSP
(Manual Buy & Send Creative)
DOOH Owner A
(Manually Place Ad Down to Screen)
Programmatic DOOH
DOOH Owner B
(Manually Place Ad Down to Screen)
Programmatic DOOH
DOOH Owner C
(Manually Place Ad Down to Screen)
Programmatic DOOH
ONE DAY ONE WEEK ONE MONTH
EVERY HOUR
Programmanual:
How our open RTB DOOH works.
Media BuyerAgency DSP
DOOH Owner A DOOH Owner B DOOH Owner C
DEVICE ID
Eyeballs
Proof-Of-Play (POP)
NOT Impressions
- Omni-Channel
- Higher CPM’s
- Retargeting
- Higher Fill Rates
- Campaign Scalability
Benefits & Features of RTB DOOH
SCREENS
500K AUDIENCE PARTICIPANTS
2.5M
Dynamic pricing
Real-time bidding enabled marketplace for
buyers & sellers.
Maximize Inventory
Unlock inventory value and increase fill rates &
CPM’s.
Multivariant Targeting
Utilize a vast variety of hyperlocal GEO
targeting - including specific addresses and
venues,
Access Efficiency
Advertise on 1,000’s of targeted DOOH
devices within minutes.
Audience Insights
Know your audience with audience attribution
analysis.
Audience Analytics
Real-time audience attribution gives you true
transparent analytics on your ad units and the
audience your reaching and retargeting.
Full Transparency
Detailed information on each device including address, screen
type, ad type. Every time your creative is displayed it’s verified
using our proprietary Proof-of-Play (POP) technology.
Omni-Channel
Marketers now have the abiliy to reach, and retarget thier
audiences across all digital channels in real-time. Our KAI
verifies that every device and impression is legitimate.
Access your audience across an ecosystem of
screens on an integrated end to end platform.
Reach your audience with the right targeted
message throughout the day.
Thank you!
Chris Andrews
rtbdooh@kubient.com
800.409.9456
@Kubient
CONTACT
How RTB vs Programmatic Transformers Digital Out of Home Advertising

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How RTB vs Programmatic Transformers Digital Out of Home Advertising

  • 1.
  • 2. How Digital Out-Of-Home works. DOOH Owner A DOOH Owner B DOOH Owner C CMS CMS CMS
  • 3. How Programmatic DOOH works today. Media Buyer (Manual Buy & Send Creative) DSP (Manual Buy & Send Creative) SSP (Manual Buy & Send Creative) DOOH Owner A (Manually Place Ad Down to Screen) Programmatic DOOH DOOH Owner B (Manually Place Ad Down to Screen) Programmatic DOOH DOOH Owner C (Manually Place Ad Down to Screen) Programmatic DOOH ONE DAY ONE WEEK ONE MONTH EVERY HOUR Programmanual:
  • 4. How our open RTB DOOH works. Media BuyerAgency DSP DOOH Owner A DOOH Owner B DOOH Owner C DEVICE ID Eyeballs Proof-Of-Play (POP) NOT Impressions - Omni-Channel - Higher CPM’s - Retargeting - Higher Fill Rates - Campaign Scalability
  • 5. Benefits & Features of RTB DOOH SCREENS 500K AUDIENCE PARTICIPANTS 2.5M Dynamic pricing Real-time bidding enabled marketplace for buyers & sellers. Maximize Inventory Unlock inventory value and increase fill rates & CPM’s. Multivariant Targeting Utilize a vast variety of hyperlocal GEO targeting - including specific addresses and venues, Access Efficiency Advertise on 1,000’s of targeted DOOH devices within minutes. Audience Insights Know your audience with audience attribution analysis. Audience Analytics Real-time audience attribution gives you true transparent analytics on your ad units and the audience your reaching and retargeting. Full Transparency Detailed information on each device including address, screen type, ad type. Every time your creative is displayed it’s verified using our proprietary Proof-of-Play (POP) technology. Omni-Channel Marketers now have the abiliy to reach, and retarget thier audiences across all digital channels in real-time. Our KAI verifies that every device and impression is legitimate. Access your audience across an ecosystem of screens on an integrated end to end platform. Reach your audience with the right targeted message throughout the day.