Importance of digital marketing in an era of digitalisation. How both small business and large businesses can gain from it by detailed targeting of audience cost effectively.

1. Importance of Digital Marketing

2. Traditional marketing V/S Digital Marketing

3. Benefits Of Digital Marketing

4. 1) Equal opportunities for all kinds of
business
•Small and medium scale businesses or startups now have the
assets to perform sales and marketing processes that were
beforehand accessible to big companies.
•The digital modes of marketing are customizable and hence
much cheaper.
•Despite of having a small business, by targeting a small base
of customers presence can be made felt.

5. 2) Better Return On Investment(ROI)
•The businesses that are using online as the preferred mode of marketing
are able to measure the conversion rate through real-time using a simple
method.
• SEO, Social media marketing and Email marketing are methods which
have a high conversion rate as they are able to generate a quick and
effective communication channel with the consumer.
•Surprisingly all the traffic that you may get on your website may not be
fruitful hence digital marketing lets you reach out to only those who have
the need for your kind of service hence offering better lead conversions

6. 3) Targeting Of Specific Audience
•One of the gifts that digital marketing has given us is the ability to
dissect huge demographics.
•Whittle them down into very targeted groups to get super-focused on a
specific kind of person.
•Because of the targeting being so relevant, it connects on a level that
more general advertising can’t.
• In the form of digital marketing, we can target people doing searches in
Google itself.

7. 4) Cost Effective
•Digital marketing gives you the scope to reach out to many
customers at the same time and that too within your budget.
•We can plan your marketing strategy such that you only use
modes which lie in your budget.
•If there is a desire not to extend the budget then we can always
target niche audiences who you know would definitely like and
appreciate the concept of your offering.

8. 5) Builds Brand Reputation
•The presence of our brand and service on multiple platforms gives the
option to customers to rate your services as per their level of experience.
•A positive and favorable review left by a satisfied customer causes the
new ones to immediately convert.
•These days contacting the social media page of a brand for issue
resolution and other matters is a common thing to do.
•This, in turn, leads to the building up of strong image of the brand in the
minds of the new consumers hence leading to more conversions.

9. 6) Better Reach To Mobile
Consumers
•People are increasingly using their mobile phones as a kind of
augmented reality layered over a business.
•Presently would be the best time to have digital advertising efforts
planned towards mobile buyers, preparing for them towards
accomplishing better development and quicker extension.
•In many instances, customers have changed their purchase plan and
picked up a product from a different brand just because they were
convinced that the new product has a much better functionality.

10. 7) Delivers Conversion
•Businesses marketing products and services online measure
success by the percentage rate of incoming traffic gets converted
into leads, subscribers or sales, depending on the intended purposes
of your website.
•There are a few CRO tools and procedures that you can use for
your digital advertising effort to optimize conversion.
•Different digital marketing activities like Search Engine
Optimization, Social Media Optimization and email marketing, etc.
will also aid you in doing so.

11. Conclusion
•Both B2B and B2C businesses can effectively use diverse digital
marketing mediums.
•Online is where the potential customers are.
•Online is where the modern buying process begins.
•As opposed to conducting costly customer research, DM aids you
easily see the client reaction rates, measure the completion of your
marketing goals, and hence empowers you design your next DM
Campaign more accurately.

12. THANK YOU