This was presented at my talk in Masterclass at Yourstory Techsparks-2018. I'm the co-founder and CEO at Jiny.io - The mobile adoption platform for the next billion users
4. Next 500M users
Prefer Non-digital Lifestyle
Mom
Non-English medium educated
Both Rural and Urban
5. Mom
while using an app
Fear of unknown
Underconfidence
Discomfort
How it works?
What to do?
It’s in English
“ What if something goes wrong? ”
Psychological Functional
6. Me Vs Mom Computers
Smartphones
Peers
Me Mom
0 yrs
2 yrs
non savvy
Tech Exposure
15 yrs
9 yrs
tech savvy
9. Interface
Hidden layer of
Comprehension
1 2
3
4
Clickable
will open a
city list
Clickable
will open a
Calender
Clickable
will navigate
to the next
step
Example
What you
Process visually
10. Interface
Hidden layer of
Comprehension
1 2
3
4
Clickable
will open a
city list
Clickable
will open a
Calender
Clickable
will navigate
to the next
step
1
Clickable (functionality)
Sequence/steps
The Hidden
Layer of
comprehension
Anticipate the
output
11. Me Vs Mom
Hidden layer of
Comprehension
Cognitive (mental) load while
processing the hidden layer
Me
Mom
Low
High
Cognitive load