The presentation is a basic guide on how you can optimize videos for your business using renowned channels like you-tube in 2015. The presentation is prepared by the digital marketing analyst Mr Varun Sharma profile link: http://varun-sharma.info/professional/varun-sharma-portfolio/ who has more than 10 years experience in the field of digital marketing and is the director of a digital marketing agency of 40 employees based in chandigarh https://kvrwebtech.com.

1. You-Tube Optimization in 2015
“1 Minute Video is Equivalent to 1.8 Million
written words – Dr Mc Quivey, VP of Forrestor’s
Research”
Interesting Facts: It was founded by Chad Hurley, Steve Chen and Jawed Karim in
February 2005 and later bought by Google in 2006 for $1.65 billion.
Presenter: Varun Sharma Company Website: KVR Web Tech

2. Why You-Tube?
• Earned By Google, 2nd world largest search engine with searches more than the
combined searches of bing, yahoo, Aol and ask.
• 78 Percent traffic is outside US, with top 5 countries as US, Japan, Germany, India
and UK
• Latest Age graph, 18-34 - %35, 35-49 - %23, 50+ and less than 18 - %19 and %22
respectively.
• 2 billion views per day which are going to double in few years.
• YouTube’s viewers are approximately 44% female and 56% male approx.
Stats with reference to: Comscore, emarketer, Media post, cisco 2013.

3. You-Tube Strategy
• Video Should of 35-45 seconds. (Considered Best Optimum Length.) – Average
length duration is 2 minutes for an average you-tube user watching one video.
• Pattern And Voice Recognition
Pattern Recognition – How Google matches images and auto tags on Google + with
relevant faces is an example that Google has advanced to tag images with-in your
videos.
Voice Recognition – How You-tube spams you for a copied voice over of a singer if
used on a you-tube video is an example Google recognize the words being said in your
video
Note: Important to make sure your images of the video are geo-located and the voice-
over contains important keywords.

4. You-Tube Channel Set Up
• Channel URL (Brand + Location if required)
• Channel Art (A well designed logo and Cover Image)
• Channel Description (Utilize just like Meta Description, should be precise and
effective. Should convey the message of the video with a proper utilization of
important keywords.)
• Intro Video (A Trailer Video, will add a boost to your channel)

5. You Tube Video Set Up
• Root Video File Name – (Should Be Optimized)
• Title (Should Contain keyword, not over optimized, optimum length 65 characters..
Allowed length 85 characters.)
• Description (Use Website URL and Phone Number on Top, URL should be used with
http://, Allowed length 800 words but only 4 lines are visible rest are showcased
with view more button, use high authority external links, use tiny urls, keyword
consistency should be maintained according to Title and Video)
• Meta Tag Keywords (Align with your Desc/Title, Use 8-10 keywords, 120 characters)
• Advanced Settings:
1. Category – Select the most appropriate category.
2. Location – Geo Locate your video
3. Subtitle/Closed Captioning – Add transcript (Type directly or upload document,
Where? – You-tube video manager >> Subtitle and CC >> Click and Type Transcript)
4. Annotations – (For another Sequel of video, playlist click, website click, social profile
clicks, CTA in terms of subscribe to channel or share, like or comment on video.
• Have a Good Thumbnail for the Video.

6. You Tube Engagement
• Positive Comments
• Playlist Adds
• Thumbs Up
• Favorites
• Video Responses
• Subscribers
• Shares/Views

7. Other Video Search Engines (Link
Building)
• Other Video Channels – (Vimeo, Metacafe, viddler, dailymotion, Break, Revver,
Truveo, Vine, Howcast)
• Additional Social Channels – (Flicker, Pinterest, Photobucket, Facebook etc)
Additional Tips:
• The video should be unique (change Intros and outros)
• Keep Uploading Content in terms of video
• Use different thumbnail
• Optimize video uniquely (Different description, transcript and title)
Presenter: Varun Sharma Company Website: KVR Web Tech

8. What Type of Videos?
• Client Testimonials
• Product Reviews (Features and Professional
Reviews)
• Comparison Videos
• How-to videos
• Value Packages/Offers
• Message from Director
• Department introduction videos
• Community Involvement videos (Event, charity,
holidays etc)

9. Example of a Optimized Video
• Toyota Corolla Torrance – Outranking Competitor with Honda Car Comparison.

10. Another Company Example
• IT support Singapore – Rank 2nd in Video Tab just in 1 week of optimization (Fast
and Easy)
• Next Challenge – Get shares, likes, thumbs up and comments. Make it rank on 1st
Page of Google for POD.
Thank You!
Presenter: Varun Sharma (Follow him on twitter @varunsharma1800)
Company Website: https://kvrwebtech.com