Find Your Gaggle - Start a Podcast!
Learn what it takes to become a podcaster in just 90-minutes!
Podcasting is a fantastic medium for sharing your passions and ideas with other people. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate to your people who share the same interests when they are AWAY from their computer. Now with over 300,000 podcasts available in iTunes on every topic from technology to basket weaving, podcasting has emerged from peoples basements and into the mainstream. Join Kyle Bondo -- podcaster and founder of Gagglepod -- for a Meetup Talk about what podcasting is, how podcasting works, and how YOU can become a podcaster too!
Presented by Kyle Bondo at Germanna Community College in Fredericksburg, VA on February 12th, 2018 as part of the Gagglepod (gagglepod.com) monthly podcasters meetup.
2. Start a Podcast
Kyle Bondo
gagglepod@gmail.com
Gagglepod.com
START A PODCAST
Introduction to Podcasting
3. #1 – The Medium
#2 – The Process
#3 – Your Passion
#4 – Your Voice
START A PODCAST
#5 – The Tools
#6 – Performance
#7 – Production
#8 – Launch
Meetup Topics At-A-Glance
4. START A PODCAST
Do you think having 30 people
in a classroom
enough to teach a class?
5. START A PODCAST
… from the back of the room.
What 30 people looks like…
6. START A PODCAST
Podcasting Download Averages
• Median: 50% - 150 dpe
• Top 20% - >1,200 dpe
• Top 10% - >3,500 dpe
• Top 7.8% - >5,000 dpe
• Top 5% - >9,000 dpe
• Top 2% - >21,000 dpe
• Top 1% - >39,000 dpe
7. TAKEAWAY #1
Audience size is relative
in Podcasting
“How many people are in your topic?”
START A PODCAST
8. #1 – THE MEDIUM
#1 – The Medium
What is a podcast?
“The two best times to start a podcast:
In 2006… and NOW!”
– Dave Jackson, School of Podcasting
10. #1 – THE MEDIUM
What is a Podcast?
• On-Demand Digital Media
Voice Recording of Any Length
• Media Format
Compressed *.mp3 Audio
• Format Delivery
Real Simple Syndication (RSS)
11. What is a Podcast?
• Collection of *.mp3 files
• Single Brand
• Available via Directories
• Released Periodically
• C2C Shared RSS Feed
#1 – THE MEDIUM
12. How are Podcasts Found?
Podcasting Media Directories
• List your files (does not Host them)
• 100’s of Lists to choose from
Not all are equal
• 75% Downloads from iTunes
• 13% From Blogs/Social Media
• 7% From Others (Devices/Apps)
#1 – THE MEDIUM
* 2017 Statistics (Source: Libsyn.com)
13. How Podcasts Consumed?
#1 – THE MEDIUM
Computer/Laptop
Media Host
Smartphone/Device
RSS File
#1 - Request
#2 - What files do you have?
#3 - Here’s my list!
14. How Podcasts Consumed?
#1 – THE MEDIUM
Computer/Laptop
Smartphone/Device
Headphones
Earbuds
#3 - Download
Media Host
RSS File
#2 - Here it is!
#1 - Where’s the file?
15. Why should you podcast?
Blogger vs. Podcaster Density
• # Blogs = 643,000,000 [2,000 to 1]
• # Podcasts = 300,000 [2 to 1]
Mobility
• On-Demand Downloads
• Uses your ears
• Intimate Messaging
#1 – THE MEDIUM
* 2017 Statistics (Source: Libsyn.com)
16. Why should you Podcast?
• On-Demand Delivery
• Leverage Mobile
• Native Applications
• Growing Interest
• Talk to your Audience
#1 – THE MEDIUM
17. TAKEAWAY #2
Podcasting has room to grow
“The median downloads out of all the podcasts
that exist are 150 downloads per episode.”
– Rob Walsh, Libsyn
#1 – THE MEDIUM
18. #2 – THE PROCESS
#2 – The Process
How do you start podcasting?
“Begin at the beginning, and go on till you come
to the end: then stop.”
– Lewis Carol, Alice in Wonderland
19. #2 – THE PROCESS
MEDIUM PROCESS VOICE
Podcast Production Lifecycle
PASSION
PREP PEFORM PRODUCE
RELEASE SERVE GROW
Phase I -- CREATE
Phase II – BUILD
Phase III – MARKET
PUBLISH
TOOLS
20. Podcasting Maturity Model
• Level.01 – Start
• Level.02 – Content Serious
• Level.03 – Focused Production
• Level.04 – Smart Upgrades
• Level.05 – Go Pro
#2 – THE PROCESS
22. – Characters on “Last Man Standing” producing a podcast with everything you need. (Source: ABC)
#2 – THE PROCESS
Level.02 – Content Serious
23. – Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com)
#2 – THE PROCESS
Level.03 – Focused Production
24. – Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com)
#2 – THE PROCESS
Level.04 – Smart Upgrades
25. – NPR podcast training and production room. (Source: npr.org)
#2 – THE PROCESS
Level.05 – Go Pro
26. #2 – THE PROCESS
EXPERTISE IDEA
BUILD
RECORDTOOLS LAUNCH
The Startup Process
DEV
1. Something you’re good at
2. Have an idea
3. Develop your show
4. Get some tools
5. Record your content
6. Launch it
7. Build an Audience
27. #2 – THE PROCESS
EXPERTISE IDEA
RECORDTOOLS
The Startup Process
DEV
YES!
THAT IS IT!
BUILD
LAUNCH
29. #3 – YOUR PASSION
#3 – Your Passion
What will you say?
“Let me ‘splain… No, there is too much.
Let me sum up..”
– Inigo Montoya, The Princess Bride
30. #3 – WHAT TO SAY
EXPERTISE IDEA
The Gagglepod Part 1
31. iTunes Podcast Categories
• Arts
• Business
• Comedy
• Education
• Games & Hobbies
• Government & Organizations
• Health
• Music
EXPERTISE – WHAT DO YOU KNOW?
• News & Politics
• Religion & Spirituality
• Science & Medicine
• Society & Culture
• Sports & Recreation
• Technology
32. EXPERTISE – WHAT DO YOU KNOW?
Arts
Design
Fashion & Beauty
Food
Literature
Performing Arts
Visual Arts
Business
Business News
Careers
Investing
Management & Marketing
Shopping
Comedy
Education
Educational Technology
Higher Education
K-12
Language Courses
Training
Games & Hobbies
Automotive
Aviation
Hobbies
Other Games
Video Games
Government & Organizations
Local
National
Non-Profit
Regional
Health
Alternative Health
Fitness & Nutrition
Self-Help
Sexuality
Kids & Family
Music
News & Politics
Religion & Spirituality
Buddhism
Christianity
Hinduism
Islam
Judaism
Other
Spirituality
Science & Medicine
Medicine
Natural Sciences
Social Sciences
Society & Culture
History
Personal Journals
Philosophy
Places & Travel
Sports & Recreation
Amateur
College & High School
Outdoor
Professional
TV & Film
Technology
Gadgets
Podcasting
Software How-To
Tech News
33. What do you know?
• What are you an expert in?
• What are you passionate about?
• What are you good at?
• What do you want to learn about?
• What do you want to document?
EXPERTISE – WHAT DO YOU KNOW?
34. What do you want to say?
• What is your point of view?
• What are others not saying?
• What do you want your
audience to know?
• How will YOU say it?
THE IDEA – WHAT DO YOU WANT TO SAY?
Brett Tippie from “Just the Tip” (Pinkbike.com)
35. TAKEAWAY #3
EXPERTISE – WHAT DO YOU KNOW?
“What are you good at that
you are ALSO passionate about?”
36. #4 – YOUR VOICE
#4 – Your Voice
What are your podcast requirements?
“It’s not about the microphone.”
– Dave Jackson, School of Podcasting
37. #4 – YOUR VOICE
IDEA
Developing Your Podcast Idea
DEV
38. Your Podcast Needs Form
• What will you Name it?
• How will you pitch it?
• What will it be about?
• What will it not be about?
• What will keep you podcasting?
#4 – YOUR VOICE
39. Design Your Podcast
Branding
• Podcast Name sets your brand
• Name that means something
Podcast Design
• Podcast art/logo for your show
• What can stand out
• What you like
#4 – YOUR VOICE
41. Secure your Podcast Identity
• Website URL (Namecheap) ($)
[podcastname].com
• Gmail Email Account
[podcastname]@gmail.com
• Social Media Presence
facebook.com/[podcastname]
#4 – YOUR VOICE
42. What are your requirements?
• Decide on a Direction
• Choose your Talent
• Choose your Format
• Decide on your Duration
• Decide on your Frequency
#4 – YOUR VOICE
43. Work out the details
• Create a show format (recipe)
• Decide on hosts and/or guests
• Research and Script your show
• Decide on tone and music
• Control your stage
#4 – YOUR VOICE
44. #5 – THE TOOLS
#5 – The Tools
What gear do you need?
“It’s not about the microphone.”
– Dave Jackson, School of Podcasting
45. #5 – THE TOOLS
TOOLS
The Tools You Need to Build Your Podcast
DEV
46. Simple Recording Setup
• Computer/Smartphone
• Microphone
• Headphones/Ear Buds
• Recording Software/App
• Place to Record
#5 – THE TOOLS
47. Bad Podcasting Microphones
• Condenser Microphones
• Great for Musicians/Singers
• Take in too much sound
• Difficult to edit out sounds
#5 – THE TOOLS
– Blue Snowball – Blue Yeti
48. Good Podcasting Microphones
• Dynamic/Cardioid Mics
• Made for Radio/Podcasting
• Audio Technica ATR2100 ($65)
• Heil PR-40 ($330)
#5 – THE TOOLS
– Audio Technica
ATR2100 USB
– Heil PR-40
49. Recording Software
• Audacity (Free)
• Apple Garage Band ($5)
• Hindenburg ($95/copy)
• Adobe Audition ($49/mo.)
#5 – THE TOOLS
50. Place to Record
• Soundproofing: Block-out
external noise (periodic)
• Acoustic Treatment: Absorbing
excessive ambiance (constant)
• Alternatives Recording Areas
and Acoustic Treatments ($)
#5 – THE TOOLS
51. #6 – PERFORMANCE
#6 – Performance
How do you record your voice?
“Nobody is going to punch you in the face
if you change your show.”
– Dave Jackson, School of Podcasting
53. Recording Process
• Planning your content
• Preparing your space/gear
• Warming up your voice
• Use a script/bullets
• Hit Record
#7 – PRODUCTION
54. Simple Recording Setups
#7 – PRODUCTION
USB
Microphone
Laptop
Media Host
USB
Microphone
Smartphone
Headphones Earbuds
55. Advanced Recording Setups
#7 – PRODUCTION
USB
Microphone
Laptop
Media Host
Headphones
Audio Mixer
Smartphone
Recorder
56. Create an episode
• Focus on your main content first
• Think about Intro/Outro
• Music – Audiojungle.net ($20)
• Export final recording to *.mp3
• Use script for Show Notes
#6 – PERFORMANCE
57. #7 – PRODUCTION
#7 – Production
How do I turn my recording into a media file?
“It’s not about the microphone.”
– Dave Jackson, School of Podcasting
59. Producing Your Episode
• Review all your *.WAV files
• Clean up your audio
• Add your music/effects
• Balance out your sounds
• Export your Final *.mp3
#7 – PRODUCTION
60. #7 – PRODUCTION
Finished Recording
• Celebrate what you’ve done!
• Record another episode
• Find Your Voice
• Make Improvements
• Practice, Practice, Practice
61. #8 – LAUNCH
#8 – Launch
How do I get my podcast to my listener?
“The battle is all over except the 'shouting‘…”
– Napoleon Hill
62. #8 – LAUNCH
Give Your Digital Media to your Audience
LAUNCH BUILD
63. Where do your Podcast Files live?
• Media Hosting Account ($15/mo)
• Generates RSS and Stats
• External to your website
• Launch without a website
#8 – LAUNCH
64. Uploading to your Media Host
• Upload your episode file
Final *.mp3
• Add episode metadata
Title, Description, Art
• Social Media add-ons
• Publish your episode
#8 – LAUNCH
65. Who do you send you RSS feed to?
• Podcasting Media Platforms
List your show
More connections are better
• iTunes is still king
75% Downloads from iTunes
13% From Blogs/Social Media
7% Other
#8 – LAUNCH
67. #8 – LAUNCH
Serve your audience
• Celebrate what you’ve done!
• Record another episode
• Find Your Voice
• Make Improvements
• Practice, Practice, Practice
68. Find other podcasters
• Go to Podcasting Conferences
• Listen to Podcasts about Podcasting
• Learn more at Podcasting meetups
• Analyze other podcasters
• Experiment
#8 – LAUNCH
69. INVESTING IN YOUR PODCAST
Investing
What do you do after you start podcasting?
“The battle is all over except the 'shouting‘…”
– Napoleon Hill
70. Getting Past Zero
• No Podcast – No Audience
• Have Something to Say
• Don’t Be Boring
• Slow, Measured Growth
• It’s a Marathon
ZERO DAY
71. Podcasting after Episode #1
• Plan another episode
• Practice, Practice, Practice
• Record another episode
• Make Improvements
• Find Your Voice
INVESTING IN YOUR PODCAST
72. Podcasting after Episode #10
• Review your themes and topics
• Build a schedule
• Plan out your year out
• Have predictable releases
• Review your format
INVESTING IN YOUR PODCAST
73. Podcasting after Episode #100
• Marathon not a Sprint
Build your audience over time
Build an email list
• Downloads Per Episode (DPE)
Number of Listeners (?)
• Discover your Best Episodes
Revisit/Update Best Topics
INVESTING IN YOUR PODCAST
75. RESOURCES
Resources
Get help with your podcast
“You don't learn to walk by following rules.
You learn by doing, and by falling over.”
– Richard Branson
76. RESOURCES
Dave Jackson
• School of Podcasting – schoolofpodcasting.com
• Ask the Podcast Coach – askthepodcastcoach.com
Daniel J. Lewis
• Audacity to Podcast – audacitytopodcast.com
Ray Ortega
• Podcasters’ Roundtable – podcastersroundtable.com
Carey Green
• Podcast Fast Track – podcastfasttrack.com
Podcasts about Podcasting
