This document discusses what candidates want from an employer brand, including company culture, employee experience, and connection to the brand. It also examines what candidates value such as diversity and company values. The impact of candidate experience on business is presented, showing that poor experience can lead candidates to take their business elsewhere or increase relationships with other employers. The key aspects of an employer brand like market perception, value proposition, and culture are defined. Finally, an employer branding strategy is outlined involving defining candidate personas, value propositions, and promotional channels.

2. Jesica Paulson

3. WHAT DO CANDIDATES WANT FROM AN EMPLOYER BRAND?
Company Culture
Employee Experience
Connection to Brand
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4. WHAT DO CANDIDATES VALUE?
Diversity
Company Values
49%
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51%
*Statistics from TalentBoard

5. THE IMPACT OF CANDIDATE EXPERIENCE
46% of Candidates will take their purchases elsewhere
65% of Candidates will increase their employer relationship
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6. WHAT IS AN EMPLOYER BRAND?
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● Market perception
● Employer value proposition
● Organization’s unique culture
● Talent/people brand

7. EMPLOYER BRANDING STRATEGY
● Define your candidate persona
● Determine your employee value proposition (EVP)
● Define promotional channels
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8. CANDIDATE PERSONA

9. CANDIDATE PERSONA
Who is your
candidate?
Why are they
changing jobs?
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10. CANDIDATE PERSONA
Main Personality
Traits
Challenges Skills/Attributes Motivations
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11. CANDIDATE PERSONA
Who influences their
decisions?
Where do they get
trusted information?
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12. EMPLOYER VALUE PROPOSITION (EVP)

13. EMPLOYER VALUE PROPOSITION (EVP)
● Company mission, values and culture
● Employee perks
● Helps attract and retain best candidates
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14. PROMOTIONAL CHANNELS

15. Promotional Channels
● Social networks
● Career sites
● Current employees
● Lectures/workshops
● Job ads
● Candidate Interactions
● Application process
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16. WHAT WE WENT OVER
● WHAT DO CANDIDATES WANT FROM AN EMPLOYER BRAND?
● Company culture. Employee experience. Connection to the brand
● WHAT DO CANDIDATES VALUE?
● Diversity and Company Values
● WHAT IS AN EMPLOYER BRAND?
● Market perception. Employer value proposition (EVP). Organization’s unique culture. Talent/people brand.
● DEFINED AN EMPLOYER BRANDING STRATEGY
● Define your candidate persona. Determine your employer value proposition (EVP). Define promo channels
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17. Interested in interviewing software that will help
you promote your employer brand during the
candidate journey?
Contact us now at info@rivs.com