Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Building Your Personal Brand

28,637 views

Published on

Presentation from my time at MarcusThomas in Cleveland. I had an awesome time!

Published in: Technology, Business
  • I pasted a website that might be helpful to you: ⇒ www.HelpWriting.net ⇐ Good luck!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • You might get some help from ⇒ www.HelpWriting.net ⇐ Success and best regards!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I can advise you this service - ⇒ www.HelpWriting.net ⇐ Bought essay here. No problem.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Very nice tips on this. In case you need help on any kind of academic writing visit website ⇒ www.HelpWriting.net ⇐ and place your order
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Did you try ⇒ www.HelpWriting.net ⇐?. They know how to do an amazing essay, research papers or dissertations.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Building Your Personal Brand

  1. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  2. What is a brand?
  3. Commodity vs Lifestyle
  4. and a collection of perceptions
  5. Why is personal branding important?
  6. 6 P’s to Building a Personal Brand
  7. •Passion
  8. •Passion •Purpose
  9. •Passion •Purpose •Planning
  10. •Passion •Purpose •Planning •People
  11. •Passion •Purpose •Planning •People •Play
  12. •Passion •Purpose •Planning •People •Play •Perseverance
  13. Your Brand Plan
  14. •What are your goals?
  15. •What are your goals? •What do you value?
  16. •What are your goals? •What do you value? •What are your passions?
  17. •What are your goals? •What do you value? •What are your passions? •What motivates you?
  18. •What are your goals? •What do you value? •What are your passions? •What motivates you? •What makes you remarkable?
  19. The Brand Plan
  20. The Brand Plan • Identify Your Passions
  21. The Brand Plan • Identify Your Passions • Take Inventory
  22. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity
  23. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
  24. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
  25. Super Activity
  26. Why is Organizational Storytelling Important?
  27. 3 Types of Corporate Sub-Brands
  28. Singular Identity
  29. The Group Dynamic
  30. The Rockstar(s) Quotient
  31. Which One is Better? • Singular Identity • The Group Dynamic • The Rockstar(s) Quotient
  32. How Do You Measure Success?
  33. How Do You Measure UP?
  34. Measurement
  35. Measurement • Fan Counts
  36. Measurement • Fan Counts • Google Grade
  37. Measurement • Fan Counts • Google Grade • Twitter for Klout
  38. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics
  39. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution
  40. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views
  41. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views • Retweets Per Page View
  42. The Brand Plan
  43. The Brand Plan • Identify Your Passions
  44. The Brand Plan • Identify Your Passions • Take Inventory
  45. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity
  46. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
  47. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
  48. DO THIS TOMORROW
  49. DO THIS TOMORROW • Build Your Brand Plan
  50. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy
  51. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group
  52. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group • Do Not Tweet After 2am on a Weekend
  53. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

×