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Building Your Personal Brand
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Kyle Lacy
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Presentation from my time at MarcusThomas in Cleveland. I had an awesome time!
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Building Your Personal Brand
1.
2.
3.
4.
www.kylelacy.com
@kyleplacy facebook.com/kyleplacy
5.
6.
7.
8.
9.
10.
11.
12.
13.
What is a
brand?
14.
15.
16.
Commodity
vs Lifestyle
17.
18.
and a collection
of perceptions
19.
20.
Why is personal
branding important?
21.
22.
23.
6 P’s to
Building a Personal Brand
24.
25.
•Passion
26.
•Passion •Purpose
27.
•Passion •Purpose •Planning
28.
•Passion •Purpose •Planning •People
29.
•Passion •Purpose •Planning •People •Play
30.
•Passion •Purpose •Planning •People •Play •Perseverance
31.
Your Brand Plan
32.
33.
•What are your
goals?
34.
•What are your
goals? •What do you value?
35.
•What are your
goals? •What do you value? •What are your passions?
36.
•What are your
goals? •What do you value? •What are your passions? •What motivates you?
37.
•What are your
goals? •What do you value? •What are your passions? •What motivates you? •What makes you remarkable?
38.
The Brand Plan
39.
The Brand Plan •
Identify Your Passions
40.
The Brand Plan •
Identify Your Passions • Take Inventory
41.
The Brand Plan •
Identify Your Passions • Take Inventory • Craft Your Identity
42.
The Brand Plan •
Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
43.
The Brand Plan •
Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
44.
45.
46.
47.
48.
Super Activity
49.
50.
51.
52.
Why is Organizational Storytelling
Important?
53.
54.
55.
56.
57.
58.
3 Types of
Corporate Sub-Brands
59.
Singular Identity
60.
61.
62.
The Group Dynamic
63.
64.
The Rockstar(s) Quotient
65.
66.
67.
68.
Which One is
Better? • Singular Identity • The Group Dynamic • The Rockstar(s) Quotient
69.
70.
How Do You
Measure Success?
71.
How Do You
Measure UP?
72.
Measurement
73.
Measurement • Fan Counts
74.
Measurement • Fan Counts •
Google Grade
75.
Measurement • Fan Counts •
Google Grade • Twitter for Klout
76.
Measurement • Fan Counts •
Google Grade • Twitter for Klout • Sales Metrics
77.
Measurement • Fan Counts •
Google Grade • Twitter for Klout • Sales Metrics • Email Distribution
78.
Measurement • Fan Counts •
Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views
79.
Measurement • Fan Counts •
Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views • Retweets Per Page View
80.
The Brand Plan
81.
The Brand Plan •
Identify Your Passions
82.
The Brand Plan •
Identify Your Passions • Take Inventory
83.
The Brand Plan •
Identify Your Passions • Take Inventory • Craft Your Identity
84.
The Brand Plan •
Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
85.
The Brand Plan •
Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
86.
DO THIS TOMORROW
87.
DO THIS TOMORROW •
Build Your Brand Plan
88.
DO THIS TOMORROW •
Build Your Brand Plan • Review Your Social Policy
89.
DO THIS TOMORROW •
Build Your Brand Plan • Review Your Social Policy • Define Your Support Group
90.
DO THIS TOMORROW •
Build Your Brand Plan • Review Your Social Policy • Define Your Support Group • Do Not Tweet After 2am on a Weekend
91.
Connect With Me •
Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965
Editor's Notes
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