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Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
www.kylelacy.com

     @kyleplacy

facebook.com/kyleplacy
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
What is a
 brand?
Building Your Personal Brand
Building Your Personal Brand
Commodity
    vs
 Lifestyle
Building Your Personal Brand
and a collection
 of perceptions
Building Your Personal Brand
Why is personal
  branding
 important?
Building Your Personal Brand
Building Your Personal Brand
6 P’s to
  Building a
Personal Brand
Building Your Personal Brand
•Passion
•Passion
•Purpose
•Passion
•Purpose
•Planning
•Passion
•Purpose
•Planning
•People
•Passion
•Purpose
•Planning
•People
•Play
•Passion
•Purpose
•Planning
•People
•Play
•Perseverance
Your
Brand
 Plan
Building Your Personal Brand
•What are your goals?
•What are your goals?
•What do you value?
•What are your goals?
•What do you value?
•What are your passions?
•What are your goals?
•What do you value?
•What are your passions?
•What motivates you?
•What are your goals?
•What do you value?
•What are your passions?
•What motivates you?
•What makes you
 remarkable?
The Brand Plan
The Brand Plan

• Identify Your Passions
The Brand Plan

• Identify Your Passions
• Take Inventory
The Brand Plan

• Identify Your Passions
• Take Inventory
• Craft Your Identity
The Brand Plan

• Identify Your Passions
• Take Inventory
• Craft Your Identity
• Distribute and Scream
The Brand Plan

• Identify Your Passions
• Take Inventory
• Craft Your Identity
• Distribute and Scream
• Measure & Repeat
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
Super
Activity
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
Why is
Organizational
 Storytelling
 Important?
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
3 Types of
 Corporate
Sub-Brands
Singular
Identity
Building Your Personal Brand
Building Your Personal Brand
The Group
 Dynamic
Building Your Personal Brand
The
Rockstar(s)
 Quotient
Building Your Personal Brand
Building Your Personal Brand
Building Your Personal Brand
Which One is Better?

• Singular Identity
• The Group Dynamic
• The Rockstar(s) Quotient
Building Your Personal Brand
How Do You Measure
    Success?
How Do You Measure
       UP?
Measurement
Measurement
• Fan Counts
Measurement
• Fan Counts
• Google Grade
Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics
Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics
• Email Distribution
Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics
• Email Distribution
• LinkedIn Profile Views
Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics
• Email Distribution
• LinkedIn Profile Views
• Retweets Per Page View
The Brand Plan
The Brand Plan

• Identify Your Passions
The Brand Plan

• Identify Your Passions
• Take Inventory
The Brand Plan

• Identify Your Passions
• Take Inventory
• Craft Your Identity
The Brand Plan

• Identify Your Passions
• Take Inventory
• Craft Your Identity
• Distribute and Scream
The Brand Plan

• Identify Your Passions
• Take Inventory
• Craft Your Identity
• Distribute and Scream
• Measure & Repeat
DO THIS TOMORROW
DO THIS TOMORROW

• Build Your Brand Plan
DO THIS TOMORROW

• Build Your Brand Plan
• Review Your Social Policy
DO THIS TOMORROW

• Build Your Brand Plan
• Review Your Social Policy
• Define Your Support Group
DO THIS TOMORROW

• Build Your Brand Plan
• Review Your Social Policy
• Define Your Support Group
• Do Not Tweet After 2am on a Weekend
Connect With Me

• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965

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