Building Your Personal Brand
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Presentation from my time at MarcusThomas in Cleveland. I had an awesome time!
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Building Your Personal Brand
- 4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
- 13. What is a brand?
- 16. Commodity vs Lifestyle
- 18. and a collection of perceptions
- 20. Why is personal branding important?
- 23. 6 P’s to Building a Personal Brand
- 25. •Passion
- 31. Your Brand Plan
- 33. •What are your goals?
- 34. •What are your goals? •What do you value?
- 35. •What are your goals? •What do you value? •What are your passions?
- 36. •What are your goals? •What do you value? •What are your passions? •What motivates you?
- 37. •What are your goals? •What do you value? •What are your passions? •What motivates you? •What makes you remarkable?
- 38. The Brand Plan
- 39. The Brand Plan • Identify Your Passions
- 40. The Brand Plan • Identify Your Passions • Take Inventory
- 41. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity
- 42. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
- 43. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
- 48. Super Activity
- 52. Why is Organizational Storytelling Important?
- 58. 3 Types of Corporate Sub-Brands
- 68. Which One is Better? • Singular Identity • The Group Dynamic • The Rockstar(s) Quotient
- 70. How Do You Measure Success?
- 71. How Do You Measure UP?
- 72. Measurement
- 74. Measurement • Fan Counts • Google Grade
- 75. Measurement • Fan Counts • Google Grade • Twitter for Klout
- 76. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics
- 77. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution
- 78. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views
- 79. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views • Retweets Per Page View
- 80. The Brand Plan
- 81. The Brand Plan • Identify Your Passions
- 82. The Brand Plan • Identify Your Passions • Take Inventory
- 83. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity
- 84. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
- 85. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
- 86. DO THIS TOMORROW
- 87. DO THIS TOMORROW • Build Your Brand Plan
- 88. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy
- 89. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group
- 90. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group • Do Not Tweet After 2am on a Weekend
- 91. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965