With Retail Touchpoints Exposed!, we’re excited to share insights gathered from our first-ever study of the 100 fastest growing retail chains in the United States. In these pages, we examine how these brands are building and engaging email subscribers, Facebook fans, Twitter followers, and other digital audiences across in-store and online environments. Our hope is that by highlighting what these retailers are doing right—
as well as opportunities they may be missing—we can help others optimize their own consumer touchpoints in ways that facilitate more profitable consumer communications and relationships.