Presentation given at the Destination Marketing Association annual conference in Las Vegas, Nevada on July 23rd. Includes data around the growth of mobile and six other trends disrupting the industry.
6. Click the center icon >>>>>
and browse for the image you want
to insert.
IF IMAGE INSERTS IN FRONT OF
FOOTER,
Right click on the image and
Select Arrange/Send to Back
10. Ginni Rometty
CEO, IBM
What you will see with rapid
data and social sharing is the
death of the average and the era
of you.
Businesses will be able to truly
serve the individual.
@kyleplacy
27. 91% of consumers
indicated that access to
content across all devices
was important.
2014 Mobile Behavior Report, ExactTarget Marketing Cloud
@kyleplacy
28. 26 million US consumers
will book travel via a
smartphone this year.
European Travel Commission
@kyleplacy
Smartphone Penetration – Total Population
We also know that mobile email open rates are growing exponentially.
Rethinking Place.
Last mile project – how do you innovate around the delivery point.
Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach.
Has a presence in nearly every county on earth
Median price of a hotel vs cost of an Airbnb apartment
The new Collaborative Economy Customer Score provides insights never before combined:
Customer ratings. Uber drivers rate passengers – we know who the best customers are – and who’s not worthy for a late night ride.
Provider quality. Like Yelp and eBay, customers can rate the drivers, a social metric. .
Local transaction data. Since these transactions are happening at a local level, they provide data regarding traffic routes and times, and can, therefore be used to accurately predict when and where people use Uber’s services.
New loyalty data. Since Uber and Amex are sharing their data and rewards, they lock in a powerful new relationship.
A new perspective. When combined with traditional financial data like loyalty points, credit scores, and net worth, we can have a powerful new insights into customer behaviors.