Session deck from Connections EMEA and WebTrends conferences on November 5th and 6th in London. We discuss the top six trends that are completely transforming the way brands and consumers communicate. Mobile, social, email, smart tech, personalization, collaborative consumption, youtility and data.

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6. Ginni Rometty
CEO, IBM

7. one.
Moments
Matter

11. two.
Consumer
Mobility

13. Two major changes:
1. Design
2. Experience

14. Design

15. Return Path

16. 751 Million

17. 200 Million users

18. Experience

19. 1 in 3 consumers use
their mobile phone to
research products instore.
Cisco Internet Business Group

20. Deloitte

21. Deloitte

23. Deloitte

26. TNS UK

29. three.
Brand
Personalisation

30. Two types :
1. Guided Selling
2. EGOnomics

31. Guided Selling

32. Return Path

44. iGoDigital

45. EGOnomics

46. Faith Popcorn

47. 4,000,000

54. Morgan Holt
Strategy Director, Wolff Olins

68. four.
Collaborative
Consumption

76. five.
Youtility

78. -Jay Baer
Author, Youtility

81. six.
Data Equals
Relevance

82. Two types :
1. Empathy
2. Perspective Taking

83. Empathy

84. Two types :
1. Empathy
2. Perspective Taking

85. Perspective Taking

87. Data beats
OPINIONS

88. David Walmsley
Head of Multichannel
Marks & Spencer