SlideShare a Scribd company logo

Three Global Trends Changing Marketing and the Role of the CMO

•Download as PPTX, PDF•
•
Kyle Lacy
Kyle Lacy

Presentation given at the Argyle event in Dallas, TX on December 12th.

BusinessTechnology
1 of 56
What’s Next?
Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
What’s Next?
What’s Now?
Ginni Rometty CEO, IBM
one. Moments Matter
Accenture
two. Consumer Mobility
1 in 3 consumers use their mobile phone to research products instore. Cisco Internet Business Group
Litmus
We sent over 1 Billion digital messages on Cyber Monday
Many of our retail clients experienced mobile open rates exceeding 80%
three. Brand Personalization
Two types : 1. Guided Selling 2. EGOnomics
Guided Selling
Return Path
iGoDigital
EGOnomics
Faith Popcorn
Rebuilding the Marketing Leader
Keep your eye on the company strategy.
Collaborate with peers for the sake of the customer.
Build new models to breed innovation.
Reorganize the customer journey.
Data beats OPINIONS
David Walmsley Head of Multichannel Marks & Spencer

Recommended

Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer BehaviorMoments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer BehaviorKyle Lacy
 
For brands, social media shows returns but measurement hurdles remain e mar...
For brands, social media shows returns but measurement hurdles remain e mar...For brands, social media shows returns but measurement hurdles remain e mar...
For brands, social media shows returns but measurement hurdles remain e mar...Amanda Snyder
 
Local search marketing atlanta what search means for your small business
Local search marketing atlanta what search means for your small businessLocal search marketing atlanta what search means for your small business
Local search marketing atlanta what search means for your small businessjverdone
 
Big Risks Top Insurance Marketers Must Take To Win With Mobile
Big Risks Top Insurance Marketers Must Take To Win With MobileBig Risks Top Insurance Marketers Must Take To Win With Mobile
Big Risks Top Insurance Marketers Must Take To Win With MobileInvoca
 
10 trends of 2011 for your success in email marketing mobiles, tablets, socia...
10 trends of 2011 for your success in email marketing mobiles, tablets, socia...10 trends of 2011 for your success in email marketing mobiles, tablets, socia...
10 trends of 2011 for your success in email marketing mobiles, tablets, socia...mkovtun
 
Regalix Simple Social And Mobile Strategies
Regalix Simple Social And Mobile StrategiesRegalix Simple Social And Mobile Strategies
Regalix Simple Social And Mobile StrategiesThe Content Advisory
 
Introduction to Mobile Marketing
Introduction to Mobile MarketingIntroduction to Mobile Marketing
Introduction to Mobile MarketingStrategic Growth Concepts
 
Glass Frog Powerpoint Promo
Glass Frog Powerpoint PromoGlass Frog Powerpoint Promo
Glass Frog Powerpoint PromoThe Images Group
 

Recommended

Moments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer BehaviorMoments Matter - The Technology Trends Changing Consumer Behavior
Moments Matter - The Technology Trends Changing Consumer BehaviorKyle Lacy
 
For brands, social media shows returns but measurement hurdles remain e mar...
For brands, social media shows returns but measurement hurdles remain e mar...For brands, social media shows returns but measurement hurdles remain e mar...
For brands, social media shows returns but measurement hurdles remain e mar...Amanda Snyder
 
Local search marketing atlanta what search means for your small business
Local search marketing atlanta what search means for your small businessLocal search marketing atlanta what search means for your small business
Local search marketing atlanta what search means for your small businessjverdone
 
Big Risks Top Insurance Marketers Must Take To Win With Mobile
Big Risks Top Insurance Marketers Must Take To Win With MobileBig Risks Top Insurance Marketers Must Take To Win With Mobile
Big Risks Top Insurance Marketers Must Take To Win With MobileInvoca
 
10 trends of 2011 for your success in email marketing mobiles, tablets, socia...
10 trends of 2011 for your success in email marketing mobiles, tablets, socia...10 trends of 2011 for your success in email marketing mobiles, tablets, socia...
10 trends of 2011 for your success in email marketing mobiles, tablets, socia...mkovtun
 
Regalix Simple Social And Mobile Strategies
Regalix Simple Social And Mobile StrategiesRegalix Simple Social And Mobile Strategies
Regalix Simple Social And Mobile StrategiesThe Content Advisory
 
Introduction to Mobile Marketing
Introduction to Mobile MarketingIntroduction to Mobile Marketing
Introduction to Mobile MarketingStrategic Growth Concepts
 
Glass Frog Powerpoint Promo
Glass Frog Powerpoint PromoGlass Frog Powerpoint Promo
Glass Frog Powerpoint PromoThe Images Group
 
Textmunication- Mobile Marketing for UFC Gym
Textmunication- Mobile Marketing for UFC GymTextmunication- Mobile Marketing for UFC Gym
Textmunication- Mobile Marketing for UFC GymTextmunication
 
BlackBerry Innovation Forum: Using Social Networking for SME Marketing
BlackBerry Innovation Forum: Using Social Networking for SME MarketingBlackBerry Innovation Forum: Using Social Networking for SME Marketing
BlackBerry Innovation Forum: Using Social Networking for SME MarketingErik Vermeulen
 
Data Natives 2015 Keynote, Berlin.
Data Natives 2015 Keynote, Berlin.Data Natives 2015 Keynote, Berlin.
Data Natives 2015 Keynote, Berlin.Jeremy Waite
 
Mobile Research Trends
Mobile Research TrendsMobile Research Trends
Mobile Research TrendsQuestionPro
 
Mobile trendsfinal(2)
Mobile trendsfinal(2)Mobile trendsfinal(2)
Mobile trendsfinal(2)QuestionPro
 
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
 
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...Precisely
 
Cell tiger covecleaners
Cell tiger covecleanersCell tiger covecleaners
Cell tiger covecleanerscelltiger
 
Time-Based Advertising Could Save The Display Ad And Premium Content
Time-Based Advertising Could Save The Display Ad And Premium ContentTime-Based Advertising Could Save The Display Ad And Premium Content
Time-Based Advertising Could Save The Display Ad And Premium ContentBenjy Boxer
 
Ripped from the Headlines! Big Brands Debate The Year’s Hottest Topics
Ripped from the Headlines! Big Brands Debate The Year’s Hottest TopicsRipped from the Headlines! Big Brands Debate The Year’s Hottest Topics
Ripped from the Headlines! Big Brands Debate The Year’s Hottest TopicsVivastream
 
Email marketing digital marketing
Email marketing digital marketingEmail marketing digital marketing
Email marketing digital marketingAman Jha
 
Five communication realities shaping 2012
Five communication realities shaping 2012Five communication realities shaping 2012
Five communication realities shaping 2012Merrigan Group LLC
 
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer
 
Brand Innovators Content Marketing [KEYNOTE]
Brand Innovators Content Marketing [KEYNOTE]Brand Innovators Content Marketing [KEYNOTE]
Brand Innovators Content Marketing [KEYNOTE]Jeremy Waite
 
Ripped from the Headlines! Big Brands Debate The Year’s Hottest Topics
Ripped from the Headlines! Big Brands Debate The Year’s Hottest TopicsRipped from the Headlines! Big Brands Debate The Year’s Hottest Topics
Ripped from the Headlines! Big Brands Debate The Year’s Hottest TopicsVivastream
 
Making the Right Decisions within a Continuously Changing Digital World - Google
Making the Right Decisions within a Continuously Changing Digital World - GoogleMaking the Right Decisions within a Continuously Changing Digital World - Google
Making the Right Decisions within a Continuously Changing Digital World - GoogleSavage Marketing
 
B A Mobile Marketing
B A Mobile Marketing B A Mobile Marketing
B A Mobile Marketing bamobile
 
De Facto Social - Pioneers in Social Commerce Open Ecosystems
De Facto Social - Pioneers in Social Commerce Open EcosystemsDe Facto Social - Pioneers in Social Commerce Open Ecosystems
De Facto Social - Pioneers in Social Commerce Open EcosystemsShakeeb Hammad
 
Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Ian Gibbs
 
Six Technology Trends Changing Business in Europe
Six Technology Trends Changing Business in EuropeSix Technology Trends Changing Business in Europe
Six Technology Trends Changing Business in EuropeKyle Lacy
 
Five Global Technology Trends Changing the World
Five Global Technology Trends Changing the WorldFive Global Technology Trends Changing the World
Five Global Technology Trends Changing the WorldKyle Lacy
 
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New OrleansTrends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New OrleansKyle Lacy
 

More Related Content

What's hot

Textmunication- Mobile Marketing for UFC Gym
Textmunication- Mobile Marketing for UFC GymTextmunication- Mobile Marketing for UFC Gym
Textmunication- Mobile Marketing for UFC GymTextmunication
 
BlackBerry Innovation Forum: Using Social Networking for SME Marketing
BlackBerry Innovation Forum: Using Social Networking for SME MarketingBlackBerry Innovation Forum: Using Social Networking for SME Marketing
BlackBerry Innovation Forum: Using Social Networking for SME MarketingErik Vermeulen
 
Data Natives 2015 Keynote, Berlin.
Data Natives 2015 Keynote, Berlin.Data Natives 2015 Keynote, Berlin.
Data Natives 2015 Keynote, Berlin.Jeremy Waite
 
Mobile Research Trends
Mobile Research TrendsMobile Research Trends
Mobile Research TrendsQuestionPro
 
Mobile trendsfinal(2)
Mobile trendsfinal(2)Mobile trendsfinal(2)
Mobile trendsfinal(2)QuestionPro
 
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
 
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...Precisely
 
Cell tiger covecleaners
Cell tiger covecleanersCell tiger covecleaners
Cell tiger covecleanerscelltiger
 
Time-Based Advertising Could Save The Display Ad And Premium Content
Time-Based Advertising Could Save The Display Ad And Premium ContentTime-Based Advertising Could Save The Display Ad And Premium Content
Time-Based Advertising Could Save The Display Ad And Premium ContentBenjy Boxer
 
Ripped from the Headlines! Big Brands Debate The Year’s Hottest Topics
Ripped from the Headlines! Big Brands Debate The Year’s Hottest TopicsRipped from the Headlines! Big Brands Debate The Year’s Hottest Topics
Ripped from the Headlines! Big Brands Debate The Year’s Hottest TopicsVivastream
 
Email marketing digital marketing
Email marketing digital marketingEmail marketing digital marketing
Email marketing digital marketingAman Jha
 
Five communication realities shaping 2012
Five communication realities shaping 2012Five communication realities shaping 2012
Five communication realities shaping 2012Merrigan Group LLC
 
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer
 
Brand Innovators Content Marketing [KEYNOTE]
Brand Innovators Content Marketing [KEYNOTE]Brand Innovators Content Marketing [KEYNOTE]
Brand Innovators Content Marketing [KEYNOTE]Jeremy Waite
 
Ripped from the Headlines! Big Brands Debate The Year’s Hottest Topics
Ripped from the Headlines! Big Brands Debate The Year’s Hottest TopicsRipped from the Headlines! Big Brands Debate The Year’s Hottest Topics
Ripped from the Headlines! Big Brands Debate The Year’s Hottest TopicsVivastream
 
Making the Right Decisions within a Continuously Changing Digital World - Google
Making the Right Decisions within a Continuously Changing Digital World - GoogleMaking the Right Decisions within a Continuously Changing Digital World - Google
Making the Right Decisions within a Continuously Changing Digital World - GoogleSavage Marketing
 
B A Mobile Marketing
B A Mobile Marketing B A Mobile Marketing
B A Mobile Marketing bamobile
 
De Facto Social - Pioneers in Social Commerce Open Ecosystems
De Facto Social - Pioneers in Social Commerce Open EcosystemsDe Facto Social - Pioneers in Social Commerce Open Ecosystems
De Facto Social - Pioneers in Social Commerce Open EcosystemsShakeeb Hammad
 
Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Ian Gibbs
 

What's hot (19)

Textmunication- Mobile Marketing for UFC Gym
Textmunication- Mobile Marketing for UFC GymTextmunication- Mobile Marketing for UFC Gym
Textmunication- Mobile Marketing for UFC Gym
 
BlackBerry Innovation Forum: Using Social Networking for SME Marketing
BlackBerry Innovation Forum: Using Social Networking for SME MarketingBlackBerry Innovation Forum: Using Social Networking for SME Marketing
BlackBerry Innovation Forum: Using Social Networking for SME Marketing
 
Data Natives 2015 Keynote, Berlin.
Data Natives 2015 Keynote, Berlin.Data Natives 2015 Keynote, Berlin.
Data Natives 2015 Keynote, Berlin.
 
Mobile Research Trends
Mobile Research TrendsMobile Research Trends
Mobile Research Trends
 
Mobile trendsfinal(2)
Mobile trendsfinal(2)Mobile trendsfinal(2)
Mobile trendsfinal(2)
 
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond
 
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...
[Series] Critical Channels of Choice: Chatbots - Next Generation Intelligent ...
 
Cell tiger covecleaners
Cell tiger covecleanersCell tiger covecleaners
Cell tiger covecleaners
 
Time-Based Advertising Could Save The Display Ad And Premium Content
Time-Based Advertising Could Save The Display Ad And Premium ContentTime-Based Advertising Could Save The Display Ad And Premium Content
Time-Based Advertising Could Save The Display Ad And Premium Content
 
Ripped from the Headlines! Big Brands Debate The Year’s Hottest Topics
Ripped from the Headlines! Big Brands Debate The Year’s Hottest TopicsRipped from the Headlines! Big Brands Debate The Year’s Hottest Topics
Ripped from the Headlines! Big Brands Debate The Year’s Hottest Topics
 
Email marketing digital marketing
Email marketing digital marketingEmail marketing digital marketing
Email marketing digital marketing
 
Five communication realities shaping 2012
Five communication realities shaping 2012Five communication realities shaping 2012
Five communication realities shaping 2012
 
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the Money
 
Brand Innovators Content Marketing [KEYNOTE]
Brand Innovators Content Marketing [KEYNOTE]Brand Innovators Content Marketing [KEYNOTE]
Brand Innovators Content Marketing [KEYNOTE]
 
Ripped from the Headlines! Big Brands Debate The Year’s Hottest Topics
Ripped from the Headlines! Big Brands Debate The Year’s Hottest TopicsRipped from the Headlines! Big Brands Debate The Year’s Hottest Topics
Ripped from the Headlines! Big Brands Debate The Year’s Hottest Topics
 
Making the Right Decisions within a Continuously Changing Digital World - Google
Making the Right Decisions within a Continuously Changing Digital World - GoogleMaking the Right Decisions within a Continuously Changing Digital World - Google
Making the Right Decisions within a Continuously Changing Digital World - Google
 
B A Mobile Marketing
B A Mobile Marketing B A Mobile Marketing
B A Mobile Marketing
 
De Facto Social - Pioneers in Social Commerce Open Ecosystems
De Facto Social - Pioneers in Social Commerce Open EcosystemsDe Facto Social - Pioneers in Social Commerce Open Ecosystems
De Facto Social - Pioneers in Social Commerce Open Ecosystems
 
Data automation vs data reputation may 2016
Data automation vs data reputation may 2016Data automation vs data reputation may 2016
Data automation vs data reputation may 2016
 

Similar to Three Global Trends Changing Marketing and the Role of the CMO

Six Technology Trends Changing Business in Europe
Six Technology Trends Changing Business in EuropeSix Technology Trends Changing Business in Europe
Six Technology Trends Changing Business in EuropeKyle Lacy
 
Five Global Technology Trends Changing the World
Five Global Technology Trends Changing the WorldFive Global Technology Trends Changing the World
Five Global Technology Trends Changing the WorldKyle Lacy
 
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New OrleansTrends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New OrleansKyle Lacy
 
Effective Cross-Channel Marketing Solutions for BtoB Companies
Effective Cross-Channel Marketing Solutions for BtoB CompaniesEffective Cross-Channel Marketing Solutions for BtoB Companies
Effective Cross-Channel Marketing Solutions for BtoB CompaniesJoel Book
 
Omma metrics yuchun_lee
Omma metrics yuchun_leeOmma metrics yuchun_lee
Omma metrics yuchun_leeMediaPost
 
2014 Key trends
2014 Key trends2014 Key trends
2014 Key trendsSean Cho
 
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Clive Maclean
 
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...Chris Wright
 
Digital Marketing Strategic Roadmap
Digital Marketing Strategic RoadmapDigital Marketing Strategic Roadmap
Digital Marketing Strategic RoadmapAdCMO
 
Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital M...
Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital M...Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital M...
Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital M...Vivastream
 
Digital Marketing Trends
Digital Marketing TrendsDigital Marketing Trends
Digital Marketing TrendsNayan Rambhiya
 
CAVINITSOLUTION.pdf
CAVINITSOLUTION.pdfCAVINITSOLUTION.pdf
CAVINITSOLUTION.pdfAhalyaNSM
 
Pob stage 2 lecture 4 students
Pob stage 2 lecture 4 studentsPob stage 2 lecture 4 students
Pob stage 2 lecture 4 studentsjowebbpearson
 
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent
 
CAVINITSOLUTION.pptx
CAVINITSOLUTION.pptxCAVINITSOLUTION.pptx
CAVINITSOLUTION.pptxAhalyaNSM
 
Social Media Marketing For Small Business Marketing Secrets
Social Media Marketing For Small Business Marketing SecretsSocial Media Marketing For Small Business Marketing Secrets
Social Media Marketing For Small Business Marketing SecretsLinden Moe
 
Local Business Marketing And adverising
Local Business Marketing And adverisingLocal Business Marketing And adverising
Local Business Marketing And adverisingLinden Moe
 
Current Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social MediaCurrent Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social MediaMerrigan Group LLC
 
Mobile Commons - PluggedIn NYC011210
Mobile Commons - PluggedIn NYC011210Mobile Commons - PluggedIn NYC011210
Mobile Commons - PluggedIn NYC011210PluggedIn
 
Hidden in plain sight B2B world
Hidden in plain sight B2B worldHidden in plain sight B2B world
Hidden in plain sight B2B worldRadoslav Corlija
 

Similar to Three Global Trends Changing Marketing and the Role of the CMO (20)

Six Technology Trends Changing Business in Europe
Six Technology Trends Changing Business in EuropeSix Technology Trends Changing Business in Europe
Six Technology Trends Changing Business in Europe
 
Five Global Technology Trends Changing the World
Five Global Technology Trends Changing the WorldFive Global Technology Trends Changing the World
Five Global Technology Trends Changing the World
 
Trends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New OrleansTrends Changing Marketing - AMA New Orleans
Trends Changing Marketing - AMA New Orleans
 
Effective Cross-Channel Marketing Solutions for BtoB Companies
Effective Cross-Channel Marketing Solutions for BtoB CompaniesEffective Cross-Channel Marketing Solutions for BtoB Companies
Effective Cross-Channel Marketing Solutions for BtoB Companies
 
Omma metrics yuchun_lee
Omma metrics yuchun_leeOmma metrics yuchun_lee
Omma metrics yuchun_lee
 
2014 Key trends
2014 Key trends2014 Key trends
2014 Key trends
 
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...
 
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...
IBM Webinar: Beyond the Hype, Using Social Media to Enhance Your Customer E...
 
Digital Marketing Strategic Roadmap
Digital Marketing Strategic RoadmapDigital Marketing Strategic Roadmap
Digital Marketing Strategic Roadmap
 
Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital M...
Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital M...Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital M...
Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital M...
 
Digital Marketing Trends
Digital Marketing TrendsDigital Marketing Trends
Digital Marketing Trends
 
CAVINITSOLUTION.pdf
CAVINITSOLUTION.pdfCAVINITSOLUTION.pdf
CAVINITSOLUTION.pdf
 
Pob stage 2 lecture 4 students
Pob stage 2 lecture 4 studentsPob stage 2 lecture 4 students
Pob stage 2 lecture 4 students
 
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
 
CAVINITSOLUTION.pptx
CAVINITSOLUTION.pptxCAVINITSOLUTION.pptx
CAVINITSOLUTION.pptx
 
Social Media Marketing For Small Business Marketing Secrets
Social Media Marketing For Small Business Marketing SecretsSocial Media Marketing For Small Business Marketing Secrets
Social Media Marketing For Small Business Marketing Secrets
 
Local Business Marketing And adverising
Local Business Marketing And adverisingLocal Business Marketing And adverising
Local Business Marketing And adverising
 
Current Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social MediaCurrent Trends with Inbound Marketing and Social Media
Current Trends with Inbound Marketing and Social Media
 
Mobile Commons - PluggedIn NYC011210
Mobile Commons - PluggedIn NYC011210Mobile Commons - PluggedIn NYC011210
Mobile Commons - PluggedIn NYC011210
 
Hidden in plain sight B2B world
Hidden in plain sight B2B worldHidden in plain sight B2B world
Hidden in plain sight B2B world
 

More from Kyle Lacy

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionKyle Lacy
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureKyle Lacy
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInKyle Lacy
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldKyle Lacy
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2Kyle Lacy
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureKyle Lacy
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldKyle Lacy
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalKyle Lacy
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthKyle Lacy
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessKyle Lacy
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalKyle Lacy
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceKyle Lacy
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational StructuresKyle Lacy
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceKyle Lacy
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Kyle Lacy
 

More from Kyle Lacy (20)

Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next EvolutionSurviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
 
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedInTop 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
 
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the WorldHow Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
 
How to Build the Business of the Future v2
How to Build the Business of the Future v2How to Build the Business of the Future v2
How to Build the Business of the Future v2
 
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the FutureClosing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
 
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the WorldChange Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
 
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable GrowthThe 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
 
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
 
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to SuccessYou Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
 
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
 
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go DigitalIt Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
 
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference PresentationMarketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
 
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital ConferenceMarketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
 
Marketing Team Organizational Structures
Marketing Team Organizational StructuresMarketing Team Organizational Structures
Marketing Team Organizational Structures
 
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience ConferenceMarketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
 
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing TodayMarketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
 
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
 

Recently uploaded

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 

Recently uploaded (20)

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 

Three Global Trends Changing Marketing and the Role of the CMO