Using socialmedia

Using Social Media to
Sell Your Book

Friday, April 8, 2011

Twitter


Signing into Twitter


Click the sign in button on the top right


Enter your
username
your
password


This is where you
send a tweet People you
Are Following
People who are
following You

Trending Topics on
People you are following Twitter

This is your Twitter Proﬁle

This is where you
send a tweet

You want to send three tweets a day

1. Send a tweet about your book
2. Reply to someone you are following
3. Retweet someone you are following


Example Tweets about Your Book


It is important that you write catchy tweets.
People want to click on something that is
important to them.

(Catchy title or subject matter) with the (Link)

The more people who click, the more likely you
will sell books.


Replying to Someone you are Following

Remember, people you are following will be
in your timeline on your home page.

If you scroll your mouse over the tweet, three
buttons will pop up.

Favorite - Retweet - Reply

Click the reply button.


There are two different ways to reply to someone.

1. Tell them how great there tweet and content was.

2. Give them a link to help them discover more
content (Your Book)


Retweeting Someone You Are Following

If you scroll over the tweet again and click the Retweet button.You will see this
box. If you click the retweet button you will be sharing that tweet with your
followers.

It is important to do this because it builds a relationship with the other person.
We want that person to share about your book or other content.


It is also important to follow people who have the
same interests as you.

40-50% of the time - if you follow someone they will
follow you back.

Keep that in mind while building your follower base.


Using Search to find People to Follow

The search button allows you to find people
on Twitter who have your same interest.

We want to find people who may be interested
in buying your book.

Type a word in the search box and press enter.


Accounts Related
to the Word

Tweets that include
the word you searched


Click the more people results to ﬁnd a list of people who are related to the
Keyword you searched


Click the follow button to follow
the account. Follow 10 per Day


Twitter is used as a distribution system for your
content.You will be producing content on your blog
and that content will be sent out through Twitter and
Facebook.

Your blog is the center point of everything you do.


Facebook


Go to www.facebook.com

Enter your username
and password


Send a message from here

This is your friend’s
content feed.

People you can
chat with


Facebook tends to be a little more social than
Twitter, even a little more private.

It is used to send messages. However, the more
powerful application is Facebook Ads and using your
Facebook Page.

An ad review is below.You can ﬁnd the pdf - 8
successful tips for Facebook Marketing attached to
the document or in your email.


A Beginners Guide To
Facebook Ads


What are Facebook Ads?
• Unless you have been living under a rock
for the last few years you would have
already signed up on Facebook
• Have an active proﬁle? - 500 million
people across the world do!!
• Social interaction, game playing and
general networking.


What are Facebook Ads
• You would have seen the small adverts
that have popped up on the sides of
your screen. These are Facebook Ads!!


Why Use Facebook ads?
• An extremely efficient method of targeting a specific
demographic or criteria of individual that your
product may appeal to.
• Just by looking at the adverts that appear on your
facebook page you will see that these are in some
way or another relevant to your profile.
• This is the real strength of the advertisements
through Facebook.
• The Facebook system picks up the information from
the millions of profiles of individuals and places the
adverts in their side bar.
• This means that only your chosen niche market see
your product.


How do I create a Facebook
Ad?
• Facebook ads are relatively easy to
create.
• You simply need to go The Advert
Board in facebook and click on “Create
an Advert”.
• This leads you to the “design your own
advert” page and where the real magic
starts to happen.
• The next few boxes ask you for some


How do I create a Facebook
Ad? Cont...
• You are asked for the URL that you want to send your
‘clicking’ customer to.
• This could be your website, a fan page, a group or
the new application that you have just designed.
• 25 character title and a 135 word body text
describing the advert - This is where you sell the
product so make it count!!
• I would recommend that you practice this to ensure
that your sales line ﬁts into the allocated space.
• Finally, you are asked for an image. Place an
attractive image that will entice the viewer.
• Make it catchy so that it draws their attention and
their, more importantly, their click.


How do I target people with
Facebook Ads?
• This is simple too
• You are asked for some information to identify the
criteria of individual you are trying to target to see
your advertisement.
•Customers •Education
•Location •Interests
•Age •Marital status
•Gender •Connections.

• Facebook then helpfully displays an estimate of the
number of people this is going potentially go to.
• You simply input the details of the people you want
to see your advertisements and click continue once
you are happy.


Are Facebook Ads expensive?
• Two ways in which you can pay for
facebook ads.
• Pay for Impressions, at a cost per month - charged the
suggested bid every time your ad is clicked on by a
viewer
• Pay Per Clicks, at a cost per click - if you decide to pay
for impressions you will be charged the suggested bid
per one thousand impressions until you reach your daily
budget.
• There is also a ‘suggested bid’ to show you
the current range in which other
advertisers are bidding for your target
demographic.


To get to your blog

http://blogname.wordpress.com/wp-login.php


Enter your username
your password


This is your dashboard

Find the posts button on the left and
click Add New


Save Content
Enter Title of Blog Post

Publish Your
Content

Enter Content Here


Once you have written and published your blog post.
Go to your blog and ﬁnd your post.

Click the title of your new post.You will be taken to
the page of your blog post.


Copy the URL or Link from the top of your browser
(Highlight the URL / Right click / Copy)


Because you have a limited number of characters to
share on Twitter (140) - You need to shorten your
URL in order to ﬁt it in your message box.

Type in - bit.ly into your web browser.


Paste the url in the bit.ly shortener box.


Click the Shorten button

Click the copy button to the right of the shortened URL.
Now it’s time to paste this URL in Twitter and Facebook


Enter the title of the blog post - Add a comment -
and then enter the bit.ly link.

Copy the entire tweet before sending.You will be
posting this in Facebook.


Paste the tweet into your Facebook proﬁle. Facebook
will pull the link and then hit SHARE.


The purpose of a blog is to show you know exactly
what you are talking about in the world of blogging.

If you do not post your blog posts directly to Twitter
and Facebook - you are not allowing people to read
and view your posts.


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