Advertising vs Marketing Simplified
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In the world of advertising and marketing the two are often used interchangeable, but the case of the matter is advertising is a subset of marketing. Take a look at the basic differences, in order to better understand how you will approach your strategy.
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Advertising vs Marketing Simplified
- 2. “It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett
- 3. fieldd.com © 2014 Fieldd Service Software, LLC. All Rights Reserved. 3 Marketing vs. Advertising Market Research Advertising Media Planning Community Involvement Public Relations Product Pricing Customer Support Sales Strategy
- 4. fieldd.com © 2014 Fieldd Service Software, LLC. All Rights Reserved. Key Performance Indicators KPIs evaluate the success of an organization or of a particular activity in which it engages. Often success is simply the repeated, periodic achievement of some levels of operational goal (e.g. zero defects, 10/10 customer satisfaction, etc.), and sometimes success is defined in terms of making progress toward strategic goals. Number of new recurring clients added each month Increase in monthly inbound calls % of turnover Less than 1% customer sat each month
- 5. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett
- 6. fieldd.com To increase brand awareness To make the phone ring - with the right customers © 2014 Fieldd Service Software, LLC. All Rights Reserved. 6 What is the point of Advertising? To help you grow your business
- 7. fieldd.com © 2014 Fieldd Service Software, LLC. All Rights Reserved. Create Awareness Generate Leads Educate & Drip Convert to Clients Marketing 101 website social media advertising word of mouth referrals-clients networking calls to action messages live chat follow-up calls newsletters appreciation events
- 8. fieldd.com © 2014 Fieldd Service Software, LLC. All Rights Reserved. 8 Maintaining a Unique Brand Identity A brand is more than the look and feel of your website and materials; it’s a statement of who you are and how you add value to your clients. Once you have defined the brand, then the key, through your logo, colors and materials is to portray this brand as a constant reminder to the client of who you are.
- 9. fieldd.com © 2014 Fieldd Service Software, LLC. All Rights Reserved. 9 Focus on Niche Marketing You can’t be all things to all people - so don’t even try. The key is to focus your efforts on a group of individuals that you can relate to well and that you can provide service to better than anyone else. As you become known as an expert within this group, you should see a large increase in not only referrals, but also unsolicited inquiries from prospective clients.
- 10. Social Media fieldd.com The world has changed and social media has become an important component of any marketing efforts. If you are not proficient in social media, joining LinkedIn is a great first step to expand your network. © 2014 Fieldd Service Software, LLC. All Rights Reserved.
- 11. Thank you. Kyra Deprez @ Fieldd Service Software, LLC. kyra@fieldd.com http://www.fieldd.com @fielddapp