SlideShare a Scribd company logo
1 of 44
UNDERSTAND TODAY. SHAPE TOMORROW. 1
NEW MEDIA
FRONTIERS.
LHBS // THE NEAR FUTURE OF MEDIA NEW MEDIA FRONTIERS
The Near Future of Media
Q3 2015
ABOUT.
At LHBS, we are curious about brand opportunities that are at the
crossroads of emerging consumer needs, enabling technology and
market dynamics. What we learn, we like to share. That is why we
have created the Near Futures Series of inspiration and insights
reports designed to highlight what is happening today and how it can
shape tomorrow for brands and business.
Our next issue is on The Near Future of Media.
We hope you enjoy this deck and are able to be inspired by it in your
innovation process.
This report is powered by signs from the LHBS Inspiration-Hub that
systematically tracks changes in culture, markets and technology, and
shows how these signs collectively point to a bigger story.
INTRODUCTION
UNDERSTAND TODAY. SHAPE TOMORROW. 2
Discover Define Develop Deliver
UNDERSTAND TODAY. SHAPE TOMORROW.
LHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW.
While the landscape of content is rapidly changing, this fast pace
opens opportunities for innovation in the way content expands,
reaches and captivates audiences.
Key content partnerships are forming to keep up with where
audiences are going, while the familiar channels are being
constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content
is delivered, but also how audiences experience content. Things
are getting more immersive, and technology is helping to
transport audiences beyond mere spectatorship to a more active,
sense-heightening participation.
Fabiola Lewandowska
Consultant at LHBS
lhbs.com | fl@lhbs.com
INTRODUCTION
3
INTRO
DUCTION.
LHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW.
CONTENT.
amplify
EXPERIENCE
evolve
CHANNELS
multiply
POSSIBILITIES
4
CONTENTLHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW. 5
EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
evolve
CHANNELS
UNDERSTAND TODAY. SHAPE TOMORROW.
This also increases the competition of how to get consumer
attention better and how to keep it longer. Media channels as well
as brands are exploring innovative ways and opportunities for not
only what kind of content is delivered, but also how.
Therefore, there is an increasingly growing opportunity for
companies to capitalize on the front-end of publishing by letting
the audiences explore the content in an ever-changing way.
6
TREND OVERVIEW // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
evolve
CHANNELS
Today, virtually every social media channel is becoming a
publishing platform. As soon as media companies master using
each to its full potential, they start looking for new techniques to
revamp their content and deliver it in a more captivating way.
UNDERSTAND TODAY. SHAPE TOMORROW. 7
Soccer Game
Livestreamed via Social
Media
Explore Sign
Univision Deportes and Snapchat have been recently
working together to show highlights of the USA vs.
Mexico game in a completely new way– through the
social media platform Snapchat.
The Live Story is the first time Snapchat has
partnered with a broadcast network to deliver live
events footage to their audiences.
SIGNS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW. 8
Instagram Promotes
Music
Explore Sign
Instagram launched a completely new music-
dedicated account @music where they showcase the
music experience on Instagram on a weekly basis. It’s
a completely new approach coming from this
visually-oriented platform. By doing this, Instagram
re-thinks content in the form it is now, to actually
what it might become.
The account profiles artists who use Instagram and
also highlight music photographers, album cover
illustrators, instrument makers, and also fans,
featuring the music and the story behind it.
Instagram uses @music to bolster a new music-
themed monthly hashtag project. Viewers are also
able to listen to 15-second previews of the songs.
SIGNS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW. 9
Instagram Magazine
Explore Sign
Ballantine's is appealing to the platform's whisky
drinkers with a new Instagram-only “magazine,”
which is another spin of how to make use of this
platform in a different way.
The Ballantine's magazine– called "W"– leverages the
Instagram grid collage so users can scroll down to
read the profile page like it is a print publication or
website. Users who wish to learn more about a
specific feature can tap on the image which will allow
them to delve deeper into the content. The magazine
deploys the grid collage in both portrait and
landscape view, so that readers can enjoy various
infographics, design features, and photos in both
layouts.
SIGNS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW.
Livestreaming Enters Twitter
Burberry used Twitter’s possibilities in a new way and
broadcasted its "London in Los Angeles" show via
Periscope. Audiences who followed the Burberry
Periscope account were given an all-access pass to the
show, from the red-carpet arrivals at the venue to a front
row seat during the show.
Twitter Triggered YouTube Livestream
NARS re-defined Twitter for their product launch. With
every Tweet from the audience, parts of the NARS orb
were being chipped away, real-time, by pneumatic
hammers. Users could watch the show on YouTube or
livestream it from NARS homepage. One lucky tweeter
from each region would receive the collection for free.
Customization of YouTube Content
Volkswagen is using YouTube’s potential and all its
functionalities in an innovative way by allowing viewers
to customize the story they are watching in their ad.
There is a button at the bottom that allows– for
example– to interrupt and change the course of the
story.
10
SIGNS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
Explore Sign Explore Sign Explore Sign
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 11
5000+
Source: SJ Insights
brand message exposures a day per person
WHY IT MATTERS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
Daily Ad Exposure
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 12
hours/day
Source: We Are Social
average time actively spent on social media
2.4
WHY IT MATTERS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
Digital, Social, Mobile Study
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 13
Percentage of people that
use social media to stay
current with what's going
on in the world.
Source: Cassandra Report
31%
69%
69%
WHY IT MATTERS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
Digital Intimacy
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 14Source: Yahoo Business
The average consumer mentions
brands 90 times per week with
family, friends and co-workers.
WHY IT MATTERS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
15 Social Media Statistics That Every Business Needs to Know
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 15
No. 1 reason for unfollowing
brands on social media is too
much self-promotional or
uninteresting content.
Source: Hubspot Blog
WHY IT MATTERS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
Why people unfollow brands on social media
UNDERSTAND TODAY. SHAPE TOMORROW.
IMPLICATION
Existing channels and their
purpose should be re-thought.
Brands should evaluate if they're using their existing channels to a full potential, be creative about how
to expand the digital playground and how to present the content in a new way.
16
IMPLICATIONS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW. 17
IMPLICATIONS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
IMPLICATION
Constantly evolving the delivery
solutions will keep the audience
interested.
By making the unsuspecting audiences being continually surprised, consumers will be eager to interact
with a new spin on formats. Brands should make it playful and let the audience dive deeper through
new layers or interactive elements.
AMPLIFY EXPERIENCE
UNDERSTAND TODAY. SHAPE TOMORROW. 18
LHBS // THE NEAR FUTURE OF MEDIA
amplify
EXPERIENCE
UNDERSTAND TODAY. SHAPE TOMORROW.
Technology is being used to amplify the effect of what people see
and what they feel. It seems like we are taking the first steps into
this sci-fi reality— wagering on a marketing future where content
will create visceral consumer experiences that raise the sensory
bar higher and higher. It seems that we are moving away from
spectatorship towards physical and emotional participation.
The viewing experiences keep getting richer with using emerging
technologies such as virtual reality, and high-definition cameras.
Through new uses of technology, they are adding extra
dimensions of personalization and consumable perspectives,
while transforming mere viewership into wow moments.
19
TREND OVERVIEW // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
amplify
EXPERIENCE
Media companies are using new techniques to awe their
audiences and amplify their experience through technology and
provocation. This is broadening the horizons of how media is
consumed, while supercharging the senses of viewers.
UNDERSTAND TODAY. SHAPE TOMORROW. 20
3D Projection in Sports
Arenas
Explore Sign
Sports brands are wowing their audiences through
Augmented Reality 3D projections in their arenas.
These visually-stunning pre-game presentations
combine live and digital elements, and even engage
fans in attendance for interactive games. This
projection technology opens up a fertile ground for
virtual advertisement and brand-sponsored
entertainment during live events.
SIGNS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW. 21
VR-enhanced Sporting
Events
Explore Sign
Virtual reality is changing the way we will view
broadcasted sporting events. The technology is
amplifying and de-limiting the ways in which
spectators can consume these sporting events. The
broadcasting in both 180- and 360- degree viewing
options provides a feeling of being at the course like
no other broadcast can.
After exploring virtual reality at NASCAR events,
NextVR and FOX Sports are now bringing VR
livestreaming to the 2015 U.S. Open golf
tournament.
SIGNS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW. 22
Patrón's Storytelling
Through VR
Explore Sign
Patrón has used a drone equipped with 360-degree
cameras to bring audiences inside its Hacienda,
where their tequila has been handmade since its
origins. With this storytelling capability unlocked by
cutting-edge technology, fans of the brand can see
the world from the perspective of a bee, Patrón's
icon, as it gives a virtual tour of the Hacienda’s agave
fields, distillery and bottling room. Audiences get to
see all the steps that go into the traditional, time-
honored and ancient process of making a bottle of
Patrón.
SIGNS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW.
Linking Runners with Health Food
The Nike Food Truck, a pop-up raw food cafe sprung up
alongside the Berlin Women’s Marathon, inviting Nike
Fuel Band users to pay for food with kilometers. The
campaign shows not only that consumers are no longer
passive spectators, but also that experiential is no longer
limited to footfall, but easily connected to digital.
U2 Livestreams with Meerkat
U2 has recently embraced livestreaming by letting its
fans broadcast their concert experiences via Meerkat.
The livestreams were then projected onto a massive on-
stage screen, turning the fan’s personal perspective into
a huge second screen for the whole audience, as well as
broadcasted to U2 fans elsewhere.
Exploration through Soundscapes
The train company Thalys has deployed three interactive
billboards that contain sonic installations with thousands
of soundscapes recorded throughout Europe. The
campaign encourages travel by letting passersby
experience the sounds of another city.
23
SIGNS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
Explore Sign Explore Sign Explore Sign
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 24
By 2018, manufacturers of VR and
augmented-reality hardware—including
smart glasses and headsets—will generate
$1.06 billion in global revenue.
Source: Markets & Markets
WHY IT MATTERS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
AR & VR Market Study
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 25
Of the 124,000 VR videos uploaded to
YouTube, 11 percent were uploaded
between November 2014 - January 2015.
Source: Tubular Labs
WHY IT MATTERS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
Virtual Reality on YouTube
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 26
71%
Tablet owners that used
their devices as second
screens to enrich their TV
experience at least once a
day.
Source: Nielsen
59%
41%
41%
WHY IT MATTERS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
The Digital Consumer
UNDERSTAND TODAY. SHAPE TOMORROW. 27
IMPLICATION
New storytelling techniques
transport audiences into
immersive environments.
Brands should take an advantage of what VR offers for storytelling: a hybrid of mobile, gaming, and
traditional cinematic spectacle and create multi-sensory experiences that go beyond sound and visuals
by making immersive environments that target all the senses.
IMPLICATIONS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW.
IMPLICATION
The audiences’ senses are taken
to the next level with enhanced
broadcasts and experiences.
Brands should use this emerging technology to grab attention, or to make a splash and show
audiences an up-close perspective of the content they haven’t seen before. Attaching cameras to
protagonist consumers creates real-time broadcast experiences as well as enhanced formats for
channels like YouTube.
28
IMPLICATIONS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW.
IMPLICATION
Best experiences are created at
the convergence of content and
consumer technology.
Embracing livestreaming and other ways in which the perspective of audience members can be
showcased and distributed during events and through content streams. Wearable technologies
can be integrated into events, such as by making the data they collect into a digital currency to give
something to the consumer in return for their loyalty & participation.
29
IMPLICATIONS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
MULTIPLY POSSIBILITIES
UNDERSTAND TODAY. SHAPE TOMORROW. 30
LHBS // THE NEAR FUTURE OF MEDIA
multiply
POSSIBILITIES
UNDERSTAND TODAY. SHAPE TOMORROW.
However, we are also seeing a trend of companies opening up
their data pools to other media partners in order to create new
stories with the help of their partners' expertise. As this expertise
can come in the form of journalistic talent, multimedia production,
content distribution, we are seeing these partnerships take shape
in all popular channels.
Brands are also relying on their consumers to tell them what's
best, and many are crowdsourcing ideas to strengthen their brand
stories, drawing in ideas that help them come up with content. In a
similar vein, channels are creating spaces where their main
content producers can hone their skills and produce even better
material.
MULTIPLY POSSIBILITIES
31
LHBS // THE NEAR FUTURE OF MEDIA
multiply
POSSIBILITIES
We have long known that partnerships between media and
brands can have tremendous benefits. New stories can be
created, reputations strengthened, and new audiences reached.
UNDERSTAND TODAY. SHAPE TOMORROW. 32
Platform, Media and
Brand
Explore Sign
Pinterest, Vice and Bank of America collaborated on
a marketing effort for the bank called The Business
of Life. The digital video series is produced by Vice,
sponsored by Bank of America and promoted on
Pinterest.
Pinterest, with its Pinsight Labs, provides insights on
what financial topics might interest Millennials. Vice
then produces a personal finance series to attract
them.
SIGNS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW. 33
Wired and Netflix
Explore Sign
Wired has combined its expertise about digital
culture with the data of Netflix, in order to produce
an interactive feature that details how TV has
changed throughout history.
Conde Nast– Wired's parent company– has
confirmed that the engagement time on the
interactive story was 96% above industry averages
for advertising content, which prominently places
Netflix in the dialogue about innovation in TV and
also giving readers some very engaging and
shareable content.
SIGNS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW.
Crowdsourced e-Books
Amazon developed a program for e-books–
KindleScout– and became a content creator through
crowdsourcing. The KindleScout audience votes on the
crowdsourced ideas, and the most voted books get
published by Amazon.
Strengthening Storytelling
GE collaborated with Nat Geo Channel to create a show
dedicated to leading scientists and cutting-edge
innovations– all featured in Hollywood style. GE aims to
showcase the human face of all their breakthroughs and
decided to achieve it through Nat Geo’s competence in
storytelling rather than traditional advertising.
Better Quality Content
YouTube has opened a place where YouTube creators
with more than 5,000 subscribers can work on content,
learn new skills, and network with other creators. By
sharing their knowledge, YouTube helps its clients to
produce better quality content on its platforms and
channels.
34
SIGNS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA
Explore Sign Explore Sign Explore Sign
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 35
Brand Storytelling Report
People that want brands to
tell good stories.
Source: Headstream
20%
80%
80%
WHY IT MATTERS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 36
People that can’t
remember a single good
story told by a brand
recently.
Source: Headstream
15%
85%
85%
WHY IT MATTERS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA
Brand Storytelling Report
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 37
Consumers that prefer
stories from regular
people.
34%
66%
66%
WHY IT MATTERS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA
Source: Headstream
Brand Storytelling Report
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 38
71%
Individuals that want to
learn about products
through content rather
than through traditional
advertising.
Source: MDG Advertising
30%
70%
70%
WHY IT MATTERS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA
Shift to Native Advertising
40%
60%
UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 39
Content & Buyer’s Journey
People are constantly adjusting their
expectations towards higher-quality
content, more interactive content, and
content that innately drives engagement.
Source: Demand Metric
WHY IT MATTERS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW.
IMPLICATION
Insights reaching the audience
can be gained through teaming
up with other platforms.
A partner gives the brand an additional marketing expertise, understanding and insights on what
topics the target group might be interested in. Teaming up with a platform or brand partner helps also
to grow the reach of the audience and establish a better connection.
40
IMPLICATIONS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
UNDERSTAND TODAY. SHAPE TOMORROW.
IMPLICATION
Consumers enjoy being
involved in the content
creation.
By involving the brand’s audience in content creation through crowdsourcing or user generated
content the company will get a better understanding of the target audience and will be able to build
a stronger community. Allowing the users to express themselves helps to gain credibility in the eyes
of the viewers.
41
IMPLICATIONS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
LHBS Put the Title of the Report here
HUB.
UNDERSTAND TODAY. SHAPE TOMORROW. 42
www.inspiration-hub.com
INSPIRATION-HUB
INSPIRATION
-HUB
Our Inspiration-Hub systematically tracks changes in culture,
markets and technology and how these changes collectively point to
a bigger story that carries implications and inspiration for brands
and business.
LHBS // THE NEAR FUTURE OF TRAVEL
UNDERSTAND TODAY. SHAPE TOMORROW.
Discover
LHBS.
Define Develop Deliver
We are an unconventional strategy firm that helps clients to
better understand today and successfully shape tomorrow. LHBS
has extensive experience & expertise in business development,
brand building and customer experience. The firm works across all
major industries for clients from the FT Global 500, Mittelstand and
fast growing startups.
www.lhbs.com
ABOUT
UNDERSTAND TODAY. SHAPE TOMORROW. 43
LHBS // THE NEAR FUTURE OF TRAVEL
Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der 

LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung, 

die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154 
10997 Berlin Germany  
UNDERSTAND TODAY. SHAPE TOMORROW.
IMPRINT
www.lhbs.com
THANK YOU

More Related Content

What's hot

Project report final
Project report finalProject report final
Project report finalJaya Saini
 
Blue brain document
Blue brain documentBlue brain document
Blue brain documentkoustuba
 
digital scent technology
digital scent technologydigital scent technology
digital scent technologySRUTHY K S
 
digital scent technology
digital scent technology digital scent technology
digital scent technology Jyoti Chintadi
 
White Label Mobile App for Restaurant
White Label Mobile App for Restaurant White Label Mobile App for Restaurant
White Label Mobile App for Restaurant Fablian Group
 
FRAUD DETECTION IN ONLINE AUCTIONING
FRAUD DETECTION IN ONLINE AUCTIONINGFRAUD DETECTION IN ONLINE AUCTIONING
FRAUD DETECTION IN ONLINE AUCTIONINGSatish Chandra
 
Blue brain by MAYANK SAHU
Blue brain by MAYANK SAHUBlue brain by MAYANK SAHU
Blue brain by MAYANK SAHUmayank843
 
Blue brain ppt
Blue brain pptBlue brain ppt
Blue brain pptArun Nair
 
Bluebrain report
Bluebrain reportBluebrain report
Bluebrain reportVikash Garg
 
Ppt digital scent
Ppt digital scentPpt digital scent
Ppt digital scentsheena_jain
 
Online food project
Online food projectOnline food project
Online food projectAshik Khan
 

What's hot (20)

Project report final
Project report finalProject report final
Project report final
 
Blue Brain
Blue Brain Blue Brain
Blue Brain
 
BLUE BRAIN TECHNOLOGY
BLUE BRAIN TECHNOLOGYBLUE BRAIN TECHNOLOGY
BLUE BRAIN TECHNOLOGY
 
Blue brain document
Blue brain documentBlue brain document
Blue brain document
 
BUMP
BUMPBUMP
BUMP
 
digital scent technology
digital scent technologydigital scent technology
digital scent technology
 
digital scent technology
digital scent technology digital scent technology
digital scent technology
 
White Label Mobile App for Restaurant
White Label Mobile App for Restaurant White Label Mobile App for Restaurant
White Label Mobile App for Restaurant
 
FRAUD DETECTION IN ONLINE AUCTIONING
FRAUD DETECTION IN ONLINE AUCTIONINGFRAUD DETECTION IN ONLINE AUCTIONING
FRAUD DETECTION IN ONLINE AUCTIONING
 
Screenlessdisplay
ScreenlessdisplayScreenlessdisplay
Screenlessdisplay
 
Digital jewellery ppt
Digital jewellery  pptDigital jewellery  ppt
Digital jewellery ppt
 
Digital wallet
Digital walletDigital wallet
Digital wallet
 
Blue brain by MAYANK SAHU
Blue brain by MAYANK SAHUBlue brain by MAYANK SAHU
Blue brain by MAYANK SAHU
 
Blue brain ppt
Blue brain pptBlue brain ppt
Blue brain ppt
 
screen less display
screen less displayscreen less display
screen less display
 
Bluebrain report
Bluebrain reportBluebrain report
Bluebrain report
 
An atm with an eye
An atm with an eyeAn atm with an eye
An atm with an eye
 
Ppt digital scent
Ppt digital scentPpt digital scent
Ppt digital scent
 
BRAIN CHIPS
BRAIN CHIPSBRAIN CHIPS
BRAIN CHIPS
 
Online food project
Online food projectOnline food project
Online food project
 

Viewers also liked

Advergaming Ie Emascaro 2007
Advergaming Ie Emascaro 2007Advergaming Ie Emascaro 2007
Advergaming Ie Emascaro 2007Toni Mascaró
 
Brochure Pulsar Chroma Range Led 2010-2011
Brochure Pulsar Chroma Range Led 2010-2011Brochure Pulsar Chroma Range Led 2010-2011
Brochure Pulsar Chroma Range Led 2010-2011RonaldOud
 
How Komosion helped Flight Centre better connect with its customers
How Komosion helped Flight Centre better connect with its customersHow Komosion helped Flight Centre better connect with its customers
How Komosion helped Flight Centre better connect with its customersKomosion
 
Manual digital de salud física
Manual digital de salud físicaManual digital de salud física
Manual digital de salud físicamarylula
 
International Journal of Engineering Research and Development
International Journal of Engineering Research and DevelopmentInternational Journal of Engineering Research and Development
International Journal of Engineering Research and DevelopmentIJERD Editor
 
Professional Development Catalogue 2014
Professional Development Catalogue 2014Professional Development Catalogue 2014
Professional Development Catalogue 2014Cisco
 
Digiday Exchange: isocket Workshop: "Programmatic Buying Beyond RTB"
Digiday Exchange: isocket Workshop: "Programmatic Buying Beyond RTB"Digiday Exchange: isocket Workshop: "Programmatic Buying Beyond RTB"
Digiday Exchange: isocket Workshop: "Programmatic Buying Beyond RTB"Digiday
 
Moving from Bus Rapid Transit to Integrated Public Transport
Moving from Bus Rapid Transit to Integrated Public TransportMoving from Bus Rapid Transit to Integrated Public Transport
Moving from Bus Rapid Transit to Integrated Public TransportTristan Wiggill
 
Chapter 13 powerpoint sta
Chapter 13 powerpoint staChapter 13 powerpoint sta
Chapter 13 powerpoint stadodo986
 
54074587 iluminacion-catalogo
54074587 iluminacion-catalogo54074587 iluminacion-catalogo
54074587 iluminacion-catalogoBlady Pariguaman
 
19196179 instalacion-aire-comprimido
19196179 instalacion-aire-comprimido19196179 instalacion-aire-comprimido
19196179 instalacion-aire-comprimidoAlain Leal Segovia
 
Informe internacionalizacion america latina
Informe internacionalizacion america latina Informe internacionalizacion america latina
Informe internacionalizacion america latina Agencia Exportadora®
 

Viewers also liked (20)

Advergaming Ie Emascaro 2007
Advergaming Ie Emascaro 2007Advergaming Ie Emascaro 2007
Advergaming Ie Emascaro 2007
 
Brochure Pulsar Chroma Range Led 2010-2011
Brochure Pulsar Chroma Range Led 2010-2011Brochure Pulsar Chroma Range Led 2010-2011
Brochure Pulsar Chroma Range Led 2010-2011
 
Gandhi paper in gjell
Gandhi paper in gjellGandhi paper in gjell
Gandhi paper in gjell
 
How Komosion helped Flight Centre better connect with its customers
How Komosion helped Flight Centre better connect with its customersHow Komosion helped Flight Centre better connect with its customers
How Komosion helped Flight Centre better connect with its customers
 
Manual digital de salud física
Manual digital de salud físicaManual digital de salud física
Manual digital de salud física
 
International Journal of Engineering Research and Development
International Journal of Engineering Research and DevelopmentInternational Journal of Engineering Research and Development
International Journal of Engineering Research and Development
 
Professional Development Catalogue 2014
Professional Development Catalogue 2014Professional Development Catalogue 2014
Professional Development Catalogue 2014
 
Curriculum Vitae
Curriculum VitaeCurriculum Vitae
Curriculum Vitae
 
Kelompok erina
Kelompok erinaKelompok erina
Kelompok erina
 
Digiday Exchange: isocket Workshop: "Programmatic Buying Beyond RTB"
Digiday Exchange: isocket Workshop: "Programmatic Buying Beyond RTB"Digiday Exchange: isocket Workshop: "Programmatic Buying Beyond RTB"
Digiday Exchange: isocket Workshop: "Programmatic Buying Beyond RTB"
 
GUSI
GUSIGUSI
GUSI
 
Moving from Bus Rapid Transit to Integrated Public Transport
Moving from Bus Rapid Transit to Integrated Public TransportMoving from Bus Rapid Transit to Integrated Public Transport
Moving from Bus Rapid Transit to Integrated Public Transport
 
Almacenadora Caracas (Charla Seguro 2012)
Almacenadora Caracas (Charla Seguro 2012)Almacenadora Caracas (Charla Seguro 2012)
Almacenadora Caracas (Charla Seguro 2012)
 
Chapter 13 powerpoint sta
Chapter 13 powerpoint staChapter 13 powerpoint sta
Chapter 13 powerpoint sta
 
54074587 iluminacion-catalogo
54074587 iluminacion-catalogo54074587 iluminacion-catalogo
54074587 iluminacion-catalogo
 
SPEDAP AIRPORT DESIGN
SPEDAP AIRPORT DESIGNSPEDAP AIRPORT DESIGN
SPEDAP AIRPORT DESIGN
 
Articulo cientifico diseño de cargadores solares
Articulo cientifico diseño de cargadores solaresArticulo cientifico diseño de cargadores solares
Articulo cientifico diseño de cargadores solares
 
TDAH
TDAHTDAH
TDAH
 
19196179 instalacion-aire-comprimido
19196179 instalacion-aire-comprimido19196179 instalacion-aire-comprimido
19196179 instalacion-aire-comprimido
 
Informe internacionalizacion america latina
Informe internacionalizacion america latina Informe internacionalizacion america latina
Informe internacionalizacion america latina
 

Similar to The Near Future of Media

Snapshot: Collaborations
Snapshot: CollaborationsSnapshot: Collaborations
Snapshot: CollaborationsLHBS
 
signmesh snapshot - shifts in content marketing landscape
signmesh snapshot - shifts in content marketing landscapesignmesh snapshot - shifts in content marketing landscape
signmesh snapshot - shifts in content marketing landscapesignmesh
 
The Near Future of Content Marketing
The Near Future of Content MarketingThe Near Future of Content Marketing
The Near Future of Content MarketingLHBS
 
Where would our campaign be placed in the
Where would our campaign be placed in theWhere would our campaign be placed in the
Where would our campaign be placed in thewlaufs
 
Influencers Now: The Current State Of Influencer Marketing
Influencers Now: The Current State Of Influencer MarketingInfluencers Now: The Current State Of Influencer Marketing
Influencers Now: The Current State Of Influencer MarketingLHBS
 
Snapshot: Influencer Marketing
Snapshot: Influencer MarketingSnapshot: Influencer Marketing
Snapshot: Influencer MarketingLHBS
 
Snapshot: Pinterest
Snapshot: PinterestSnapshot: Pinterest
Snapshot: PinterestLHBS
 
Snapchat: How Businesses Are Winning Audiences 10 Seconds At A Time
Snapchat: How Businesses Are Winning Audiences 10 Seconds At A TimeSnapchat: How Businesses Are Winning Audiences 10 Seconds At A Time
Snapchat: How Businesses Are Winning Audiences 10 Seconds At A TimeOff Madison Ave
 
Unit 01 power point templates(1)
Unit 01   power point templates(1)Unit 01   power point templates(1)
Unit 01 power point templates(1)sonujohny
 
signmesh snapshot - listen up!
signmesh snapshot - listen up! signmesh snapshot - listen up!
signmesh snapshot - listen up! signmesh
 
Fjord Trends 2017
Fjord Trends 2017 Fjord Trends 2017
Fjord Trends 2017 Fjord
 
FINAL PRESENTATION_LARISSA MAY_PDF
FINAL PRESENTATION_LARISSA MAY_PDFFINAL PRESENTATION_LARISSA MAY_PDF
FINAL PRESENTATION_LARISSA MAY_PDFLarissa May
 
Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)
Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)
Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)stamkostas3068
 
Carat Presentation
Carat PresentationCarat Presentation
Carat PresentationPPAScotland
 
Q2 | 2016 Social Media Trends Report
Q2 | 2016 Social Media Trends ReportQ2 | 2016 Social Media Trends Report
Q2 | 2016 Social Media Trends ReportThe Social Lights
 

Similar to The Near Future of Media (20)

Snapshot: Collaborations
Snapshot: CollaborationsSnapshot: Collaborations
Snapshot: Collaborations
 
signmesh snapshot - shifts in content marketing landscape
signmesh snapshot - shifts in content marketing landscapesignmesh snapshot - shifts in content marketing landscape
signmesh snapshot - shifts in content marketing landscape
 
The Near Future of Content Marketing
The Near Future of Content MarketingThe Near Future of Content Marketing
The Near Future of Content Marketing
 
Where would our campaign be placed in the
Where would our campaign be placed in theWhere would our campaign be placed in the
Where would our campaign be placed in the
 
2014: The Year Of Content
2014: The Year Of Content2014: The Year Of Content
2014: The Year Of Content
 
2016-marketing-trends
2016-marketing-trends2016-marketing-trends
2016-marketing-trends
 
Influencers Now: The Current State Of Influencer Marketing
Influencers Now: The Current State Of Influencer MarketingInfluencers Now: The Current State Of Influencer Marketing
Influencers Now: The Current State Of Influencer Marketing
 
Snapshot: Influencer Marketing
Snapshot: Influencer MarketingSnapshot: Influencer Marketing
Snapshot: Influencer Marketing
 
Snapshot: Pinterest
Snapshot: PinterestSnapshot: Pinterest
Snapshot: Pinterest
 
Snapchat: How Businesses Are Winning Audiences 10 Seconds At A Time
Snapchat: How Businesses Are Winning Audiences 10 Seconds At A TimeSnapchat: How Businesses Are Winning Audiences 10 Seconds At A Time
Snapchat: How Businesses Are Winning Audiences 10 Seconds At A Time
 
Unit 01 power point templates(1)
Unit 01   power point templates(1)Unit 01   power point templates(1)
Unit 01 power point templates(1)
 
signmesh snapshot - listen up!
signmesh snapshot - listen up! signmesh snapshot - listen up!
signmesh snapshot - listen up!
 
Fjord trends 2017
Fjord trends 2017Fjord trends 2017
Fjord trends 2017
 
Fjord Trends 2017
Fjord Trends 2017Fjord Trends 2017
Fjord Trends 2017
 
Fjord Trends 2017
Fjord Trends 2017 Fjord Trends 2017
Fjord Trends 2017
 
Snapchat for the news
Snapchat for the newsSnapchat for the news
Snapchat for the news
 
FINAL PRESENTATION_LARISSA MAY_PDF
FINAL PRESENTATION_LARISSA MAY_PDFFINAL PRESENTATION_LARISSA MAY_PDF
FINAL PRESENTATION_LARISSA MAY_PDF
 
Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)
Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)
Unit 1 - Analysing a Print Based Media Product (LO1 - LO4)
 
Carat Presentation
Carat PresentationCarat Presentation
Carat Presentation
 
Q2 | 2016 Social Media Trends Report
Q2 | 2016 Social Media Trends ReportQ2 | 2016 Social Media Trends Report
Q2 | 2016 Social Media Trends Report
 

More from LHBS

Measuring Innovation Pace in FinTech - October 2019
Measuring Innovation Pace in FinTech - October 2019Measuring Innovation Pace in FinTech - October 2019
Measuring Innovation Pace in FinTech - October 2019LHBS
 
Measuring Innovation Pace In Fintech
Measuring Innovation Pace In FintechMeasuring Innovation Pace In Fintech
Measuring Innovation Pace In FintechLHBS
 
Next Generation of Banking: Smarter
Next Generation of Banking: SmarterNext Generation of Banking: Smarter
Next Generation of Banking: SmarterLHBS
 
Next Generation of Banking: Faster
Next Generation of Banking: FasterNext Generation of Banking: Faster
Next Generation of Banking: FasterLHBS
 
Next Generation of Banking: Bolder
Next Generation of Banking: BolderNext Generation of Banking: Bolder
Next Generation of Banking: BolderLHBS
 
Agile Sprint Guide: A Preview
Agile Sprint Guide: A PreviewAgile Sprint Guide: A Preview
Agile Sprint Guide: A PreviewLHBS
 
2018: The Year Of Brick-and-Click
2018: The Year Of Brick-and-Click2018: The Year Of Brick-and-Click
2018: The Year Of Brick-and-ClickLHBS
 
Spotify: Dominating Music In Real Time
Spotify: Dominating Music In Real TimeSpotify: Dominating Music In Real Time
Spotify: Dominating Music In Real TimeLHBS
 
Touch-Point Technology: Transforming the Customer Journey
Touch-Point Technology: Transforming the Customer JourneyTouch-Point Technology: Transforming the Customer Journey
Touch-Point Technology: Transforming the Customer JourneyLHBS
 
giffgaff's Strategy - The Underdog Leading in CX
giffgaff's Strategy - The Underdog Leading in CXgiffgaff's Strategy - The Underdog Leading in CX
giffgaff's Strategy - The Underdog Leading in CXLHBS
 
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
 
A Little More Conversation: Branding with Voice UI
A Little More Conversation: Branding with Voice UIA Little More Conversation: Branding with Voice UI
A Little More Conversation: Branding with Voice UILHBS
 
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
 
Domino's Strategy: From Pizza to Tech Giant // Customer Value Series
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesDomino's Strategy: From Pizza to Tech Giant // Customer Value Series
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
 
Gen Z Girls: Living For Looks, Looking To Live
Gen Z Girls: Living For Looks, Looking To LiveGen Z Girls: Living For Looks, Looking To Live
Gen Z Girls: Living For Looks, Looking To LiveLHBS
 
Sustainability: Ecology & Economy // Snapshot Series
Sustainability: Ecology & Economy // Snapshot Series Sustainability: Ecology & Economy // Snapshot Series
Sustainability: Ecology & Economy // Snapshot Series LHBS
 
Amazon: Anything, Anywhere, Anytime // Customer Value Series
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesAmazon: Anything, Anywhere, Anytime // Customer Value Series
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
 
Top 25 Signs of 2016
Top 25 Signs of 2016Top 25 Signs of 2016
Top 25 Signs of 2016LHBS
 
Why Brick & Mortar Are the "New Black"
Why Brick & Mortar Are the "New Black"Why Brick & Mortar Are the "New Black"
Why Brick & Mortar Are the "New Black"LHBS
 
Snapshot: There Is a Bot for That
Snapshot: There Is a Bot for ThatSnapshot: There Is a Bot for That
Snapshot: There Is a Bot for ThatLHBS
 

More from LHBS (20)

Measuring Innovation Pace in FinTech - October 2019
Measuring Innovation Pace in FinTech - October 2019Measuring Innovation Pace in FinTech - October 2019
Measuring Innovation Pace in FinTech - October 2019
 
Measuring Innovation Pace In Fintech
Measuring Innovation Pace In FintechMeasuring Innovation Pace In Fintech
Measuring Innovation Pace In Fintech
 
Next Generation of Banking: Smarter
Next Generation of Banking: SmarterNext Generation of Banking: Smarter
Next Generation of Banking: Smarter
 
Next Generation of Banking: Faster
Next Generation of Banking: FasterNext Generation of Banking: Faster
Next Generation of Banking: Faster
 
Next Generation of Banking: Bolder
Next Generation of Banking: BolderNext Generation of Banking: Bolder
Next Generation of Banking: Bolder
 
Agile Sprint Guide: A Preview
Agile Sprint Guide: A PreviewAgile Sprint Guide: A Preview
Agile Sprint Guide: A Preview
 
2018: The Year Of Brick-and-Click
2018: The Year Of Brick-and-Click2018: The Year Of Brick-and-Click
2018: The Year Of Brick-and-Click
 
Spotify: Dominating Music In Real Time
Spotify: Dominating Music In Real TimeSpotify: Dominating Music In Real Time
Spotify: Dominating Music In Real Time
 
Touch-Point Technology: Transforming the Customer Journey
Touch-Point Technology: Transforming the Customer JourneyTouch-Point Technology: Transforming the Customer Journey
Touch-Point Technology: Transforming the Customer Journey
 
giffgaff's Strategy - The Underdog Leading in CX
giffgaff's Strategy - The Underdog Leading in CXgiffgaff's Strategy - The Underdog Leading in CX
giffgaff's Strategy - The Underdog Leading in CX
 
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...
 
A Little More Conversation: Branding with Voice UI
A Little More Conversation: Branding with Voice UIA Little More Conversation: Branding with Voice UI
A Little More Conversation: Branding with Voice UI
 
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...
 
Domino's Strategy: From Pizza to Tech Giant // Customer Value Series
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesDomino's Strategy: From Pizza to Tech Giant // Customer Value Series
Domino's Strategy: From Pizza to Tech Giant // Customer Value Series
 
Gen Z Girls: Living For Looks, Looking To Live
Gen Z Girls: Living For Looks, Looking To LiveGen Z Girls: Living For Looks, Looking To Live
Gen Z Girls: Living For Looks, Looking To Live
 
Sustainability: Ecology & Economy // Snapshot Series
Sustainability: Ecology & Economy // Snapshot Series Sustainability: Ecology & Economy // Snapshot Series
Sustainability: Ecology & Economy // Snapshot Series
 
Amazon: Anything, Anywhere, Anytime // Customer Value Series
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesAmazon: Anything, Anywhere, Anytime // Customer Value Series
Amazon: Anything, Anywhere, Anytime // Customer Value Series
 
Top 25 Signs of 2016
Top 25 Signs of 2016Top 25 Signs of 2016
Top 25 Signs of 2016
 
Why Brick & Mortar Are the "New Black"
Why Brick & Mortar Are the "New Black"Why Brick & Mortar Are the "New Black"
Why Brick & Mortar Are the "New Black"
 
Snapshot: There Is a Bot for That
Snapshot: There Is a Bot for ThatSnapshot: There Is a Bot for That
Snapshot: There Is a Bot for That
 

Recently uploaded

Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfSABC News
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduDreamTamilnadu
 
19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdfFIRST INDIA
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...virgfern3011
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAbdul-Hakim Shabazz
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioAlexisTorres963861
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde NewsFeed1
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinIpsos France
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...University of Canberra
 

Recently uploaded (9)

Ministry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdfMinistry of Justice Extradition Eswatini 3.pdf
Ministry of Justice Extradition Eswatini 3.pdf
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream Tamilnadu
 
19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf19032024_First India Newspaper Jaipur.pdf
19032024_First India Newspaper Jaipur.pdf
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
 
Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe Whitley
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicio
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde
 
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutinEuropéennes 2024 : projection du Parlement européen à trois mois du scrutin
Européennes 2024 : projection du Parlement européen à trois mois du scrutin
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
 

The Near Future of Media

  • 1. UNDERSTAND TODAY. SHAPE TOMORROW. 1 NEW MEDIA FRONTIERS. LHBS // THE NEAR FUTURE OF MEDIA NEW MEDIA FRONTIERS The Near Future of Media Q3 2015
  • 2. ABOUT. At LHBS, we are curious about brand opportunities that are at the crossroads of emerging consumer needs, enabling technology and market dynamics. What we learn, we like to share. That is why we have created the Near Futures Series of inspiration and insights reports designed to highlight what is happening today and how it can shape tomorrow for brands and business. Our next issue is on The Near Future of Media. We hope you enjoy this deck and are able to be inspired by it in your innovation process. This report is powered by signs from the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology, and shows how these signs collectively point to a bigger story. INTRODUCTION UNDERSTAND TODAY. SHAPE TOMORROW. 2 Discover Define Develop Deliver UNDERSTAND TODAY. SHAPE TOMORROW. LHBS // THE NEAR FUTURE OF MEDIA
  • 3. UNDERSTAND TODAY. SHAPE TOMORROW. While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences. Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling. Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation. Fabiola Lewandowska Consultant at LHBS lhbs.com | fl@lhbs.com INTRODUCTION 3 INTRO DUCTION. LHBS // THE NEAR FUTURE OF MEDIA
  • 4. UNDERSTAND TODAY. SHAPE TOMORROW. CONTENT. amplify EXPERIENCE evolve CHANNELS multiply POSSIBILITIES 4 CONTENTLHBS // THE NEAR FUTURE OF MEDIA
  • 5. UNDERSTAND TODAY. SHAPE TOMORROW. 5 EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA evolve CHANNELS
  • 6. UNDERSTAND TODAY. SHAPE TOMORROW. This also increases the competition of how to get consumer attention better and how to keep it longer. Media channels as well as brands are exploring innovative ways and opportunities for not only what kind of content is delivered, but also how. Therefore, there is an increasingly growing opportunity for companies to capitalize on the front-end of publishing by letting the audiences explore the content in an ever-changing way. 6 TREND OVERVIEW // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA evolve CHANNELS Today, virtually every social media channel is becoming a publishing platform. As soon as media companies master using each to its full potential, they start looking for new techniques to revamp their content and deliver it in a more captivating way.
  • 7. UNDERSTAND TODAY. SHAPE TOMORROW. 7 Soccer Game Livestreamed via Social Media Explore Sign Univision Deportes and Snapchat have been recently working together to show highlights of the USA vs. Mexico game in a completely new way– through the social media platform Snapchat. The Live Story is the first time Snapchat has partnered with a broadcast network to deliver live events footage to their audiences. SIGNS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
  • 8. UNDERSTAND TODAY. SHAPE TOMORROW. 8 Instagram Promotes Music Explore Sign Instagram launched a completely new music- dedicated account @music where they showcase the music experience on Instagram on a weekly basis. It’s a completely new approach coming from this visually-oriented platform. By doing this, Instagram re-thinks content in the form it is now, to actually what it might become. The account profiles artists who use Instagram and also highlight music photographers, album cover illustrators, instrument makers, and also fans, featuring the music and the story behind it. Instagram uses @music to bolster a new music- themed monthly hashtag project. Viewers are also able to listen to 15-second previews of the songs. SIGNS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
  • 9. UNDERSTAND TODAY. SHAPE TOMORROW. 9 Instagram Magazine Explore Sign Ballantine's is appealing to the platform's whisky drinkers with a new Instagram-only “magazine,” which is another spin of how to make use of this platform in a different way. The Ballantine's magazine– called "W"– leverages the Instagram grid collage so users can scroll down to read the profile page like it is a print publication or website. Users who wish to learn more about a specific feature can tap on the image which will allow them to delve deeper into the content. The magazine deploys the grid collage in both portrait and landscape view, so that readers can enjoy various infographics, design features, and photos in both layouts. SIGNS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
  • 10. UNDERSTAND TODAY. SHAPE TOMORROW. Livestreaming Enters Twitter Burberry used Twitter’s possibilities in a new way and broadcasted its "London in Los Angeles" show via Periscope. Audiences who followed the Burberry Periscope account were given an all-access pass to the show, from the red-carpet arrivals at the venue to a front row seat during the show. Twitter Triggered YouTube Livestream NARS re-defined Twitter for their product launch. With every Tweet from the audience, parts of the NARS orb were being chipped away, real-time, by pneumatic hammers. Users could watch the show on YouTube or livestream it from NARS homepage. One lucky tweeter from each region would receive the collection for free. Customization of YouTube Content Volkswagen is using YouTube’s potential and all its functionalities in an innovative way by allowing viewers to customize the story they are watching in their ad. There is a button at the bottom that allows– for example– to interrupt and change the course of the story. 10 SIGNS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA Explore Sign Explore Sign Explore Sign
  • 11. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 11 5000+ Source: SJ Insights brand message exposures a day per person WHY IT MATTERS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA Daily Ad Exposure
  • 12. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 12 hours/day Source: We Are Social average time actively spent on social media 2.4 WHY IT MATTERS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA Digital, Social, Mobile Study
  • 13. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 13 Percentage of people that use social media to stay current with what's going on in the world. Source: Cassandra Report 31% 69% 69% WHY IT MATTERS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA Digital Intimacy
  • 14. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 14Source: Yahoo Business The average consumer mentions brands 90 times per week with family, friends and co-workers. WHY IT MATTERS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA 15 Social Media Statistics That Every Business Needs to Know
  • 15. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 15 No. 1 reason for unfollowing brands on social media is too much self-promotional or uninteresting content. Source: Hubspot Blog WHY IT MATTERS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA Why people unfollow brands on social media
  • 16. UNDERSTAND TODAY. SHAPE TOMORROW. IMPLICATION Existing channels and their purpose should be re-thought. Brands should evaluate if they're using their existing channels to a full potential, be creative about how to expand the digital playground and how to present the content in a new way. 16 IMPLICATIONS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA
  • 17. UNDERSTAND TODAY. SHAPE TOMORROW. 17 IMPLICATIONS // EVOLVE CHANNELSLHBS // THE NEAR FUTURE OF MEDIA IMPLICATION Constantly evolving the delivery solutions will keep the audience interested. By making the unsuspecting audiences being continually surprised, consumers will be eager to interact with a new spin on formats. Brands should make it playful and let the audience dive deeper through new layers or interactive elements.
  • 18. AMPLIFY EXPERIENCE UNDERSTAND TODAY. SHAPE TOMORROW. 18 LHBS // THE NEAR FUTURE OF MEDIA amplify EXPERIENCE
  • 19. UNDERSTAND TODAY. SHAPE TOMORROW. Technology is being used to amplify the effect of what people see and what they feel. It seems like we are taking the first steps into this sci-fi reality— wagering on a marketing future where content will create visceral consumer experiences that raise the sensory bar higher and higher. It seems that we are moving away from spectatorship towards physical and emotional participation. The viewing experiences keep getting richer with using emerging technologies such as virtual reality, and high-definition cameras. Through new uses of technology, they are adding extra dimensions of personalization and consumable perspectives, while transforming mere viewership into wow moments. 19 TREND OVERVIEW // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA amplify EXPERIENCE Media companies are using new techniques to awe their audiences and amplify their experience through technology and provocation. This is broadening the horizons of how media is consumed, while supercharging the senses of viewers.
  • 20. UNDERSTAND TODAY. SHAPE TOMORROW. 20 3D Projection in Sports Arenas Explore Sign Sports brands are wowing their audiences through Augmented Reality 3D projections in their arenas. These visually-stunning pre-game presentations combine live and digital elements, and even engage fans in attendance for interactive games. This projection technology opens up a fertile ground for virtual advertisement and brand-sponsored entertainment during live events. SIGNS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
  • 21. UNDERSTAND TODAY. SHAPE TOMORROW. 21 VR-enhanced Sporting Events Explore Sign Virtual reality is changing the way we will view broadcasted sporting events. The technology is amplifying and de-limiting the ways in which spectators can consume these sporting events. The broadcasting in both 180- and 360- degree viewing options provides a feeling of being at the course like no other broadcast can. After exploring virtual reality at NASCAR events, NextVR and FOX Sports are now bringing VR livestreaming to the 2015 U.S. Open golf tournament. SIGNS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
  • 22. UNDERSTAND TODAY. SHAPE TOMORROW. 22 Patrón's Storytelling Through VR Explore Sign Patrón has used a drone equipped with 360-degree cameras to bring audiences inside its Hacienda, where their tequila has been handmade since its origins. With this storytelling capability unlocked by cutting-edge technology, fans of the brand can see the world from the perspective of a bee, Patrón's icon, as it gives a virtual tour of the Hacienda’s agave fields, distillery and bottling room. Audiences get to see all the steps that go into the traditional, time- honored and ancient process of making a bottle of Patrón. SIGNS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
  • 23. UNDERSTAND TODAY. SHAPE TOMORROW. Linking Runners with Health Food The Nike Food Truck, a pop-up raw food cafe sprung up alongside the Berlin Women’s Marathon, inviting Nike Fuel Band users to pay for food with kilometers. The campaign shows not only that consumers are no longer passive spectators, but also that experiential is no longer limited to footfall, but easily connected to digital. U2 Livestreams with Meerkat U2 has recently embraced livestreaming by letting its fans broadcast their concert experiences via Meerkat. The livestreams were then projected onto a massive on- stage screen, turning the fan’s personal perspective into a huge second screen for the whole audience, as well as broadcasted to U2 fans elsewhere. Exploration through Soundscapes The train company Thalys has deployed three interactive billboards that contain sonic installations with thousands of soundscapes recorded throughout Europe. The campaign encourages travel by letting passersby experience the sounds of another city. 23 SIGNS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA Explore Sign Explore Sign Explore Sign
  • 24. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 24 By 2018, manufacturers of VR and augmented-reality hardware—including smart glasses and headsets—will generate $1.06 billion in global revenue. Source: Markets & Markets WHY IT MATTERS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA AR & VR Market Study
  • 25. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 25 Of the 124,000 VR videos uploaded to YouTube, 11 percent were uploaded between November 2014 - January 2015. Source: Tubular Labs WHY IT MATTERS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA Virtual Reality on YouTube
  • 26. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 26 71% Tablet owners that used their devices as second screens to enrich their TV experience at least once a day. Source: Nielsen 59% 41% 41% WHY IT MATTERS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA The Digital Consumer
  • 27. UNDERSTAND TODAY. SHAPE TOMORROW. 27 IMPLICATION New storytelling techniques transport audiences into immersive environments. Brands should take an advantage of what VR offers for storytelling: a hybrid of mobile, gaming, and traditional cinematic spectacle and create multi-sensory experiences that go beyond sound and visuals by making immersive environments that target all the senses. IMPLICATIONS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
  • 28. UNDERSTAND TODAY. SHAPE TOMORROW. IMPLICATION The audiences’ senses are taken to the next level with enhanced broadcasts and experiences. Brands should use this emerging technology to grab attention, or to make a splash and show audiences an up-close perspective of the content they haven’t seen before. Attaching cameras to protagonist consumers creates real-time broadcast experiences as well as enhanced formats for channels like YouTube. 28 IMPLICATIONS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
  • 29. UNDERSTAND TODAY. SHAPE TOMORROW. IMPLICATION Best experiences are created at the convergence of content and consumer technology. Embracing livestreaming and other ways in which the perspective of audience members can be showcased and distributed during events and through content streams. Wearable technologies can be integrated into events, such as by making the data they collect into a digital currency to give something to the consumer in return for their loyalty & participation. 29 IMPLICATIONS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
  • 30. MULTIPLY POSSIBILITIES UNDERSTAND TODAY. SHAPE TOMORROW. 30 LHBS // THE NEAR FUTURE OF MEDIA multiply POSSIBILITIES
  • 31. UNDERSTAND TODAY. SHAPE TOMORROW. However, we are also seeing a trend of companies opening up their data pools to other media partners in order to create new stories with the help of their partners' expertise. As this expertise can come in the form of journalistic talent, multimedia production, content distribution, we are seeing these partnerships take shape in all popular channels. Brands are also relying on their consumers to tell them what's best, and many are crowdsourcing ideas to strengthen their brand stories, drawing in ideas that help them come up with content. In a similar vein, channels are creating spaces where their main content producers can hone their skills and produce even better material. MULTIPLY POSSIBILITIES 31 LHBS // THE NEAR FUTURE OF MEDIA multiply POSSIBILITIES We have long known that partnerships between media and brands can have tremendous benefits. New stories can be created, reputations strengthened, and new audiences reached.
  • 32. UNDERSTAND TODAY. SHAPE TOMORROW. 32 Platform, Media and Brand Explore Sign Pinterest, Vice and Bank of America collaborated on a marketing effort for the bank called The Business of Life. The digital video series is produced by Vice, sponsored by Bank of America and promoted on Pinterest. Pinterest, with its Pinsight Labs, provides insights on what financial topics might interest Millennials. Vice then produces a personal finance series to attract them. SIGNS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA
  • 33. UNDERSTAND TODAY. SHAPE TOMORROW. 33 Wired and Netflix Explore Sign Wired has combined its expertise about digital culture with the data of Netflix, in order to produce an interactive feature that details how TV has changed throughout history. Conde Nast– Wired's parent company– has confirmed that the engagement time on the interactive story was 96% above industry averages for advertising content, which prominently places Netflix in the dialogue about innovation in TV and also giving readers some very engaging and shareable content. SIGNS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA
  • 34. UNDERSTAND TODAY. SHAPE TOMORROW. Crowdsourced e-Books Amazon developed a program for e-books– KindleScout– and became a content creator through crowdsourcing. The KindleScout audience votes on the crowdsourced ideas, and the most voted books get published by Amazon. Strengthening Storytelling GE collaborated with Nat Geo Channel to create a show dedicated to leading scientists and cutting-edge innovations– all featured in Hollywood style. GE aims to showcase the human face of all their breakthroughs and decided to achieve it through Nat Geo’s competence in storytelling rather than traditional advertising. Better Quality Content YouTube has opened a place where YouTube creators with more than 5,000 subscribers can work on content, learn new skills, and network with other creators. By sharing their knowledge, YouTube helps its clients to produce better quality content on its platforms and channels. 34 SIGNS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA Explore Sign Explore Sign Explore Sign
  • 35. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 35 Brand Storytelling Report People that want brands to tell good stories. Source: Headstream 20% 80% 80% WHY IT MATTERS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA
  • 36. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 36 People that can’t remember a single good story told by a brand recently. Source: Headstream 15% 85% 85% WHY IT MATTERS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA Brand Storytelling Report
  • 37. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 37 Consumers that prefer stories from regular people. 34% 66% 66% WHY IT MATTERS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA Source: Headstream Brand Storytelling Report
  • 38. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 38 71% Individuals that want to learn about products through content rather than through traditional advertising. Source: MDG Advertising 30% 70% 70% WHY IT MATTERS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA Shift to Native Advertising
  • 39. 40% 60% UNDERSTAND TODAY. SHAPE TOMORROW.*Source: 39 Content & Buyer’s Journey People are constantly adjusting their expectations towards higher-quality content, more interactive content, and content that innately drives engagement. Source: Demand Metric WHY IT MATTERS // MULTIPLY POSSIBILITIESLHBS // THE NEAR FUTURE OF MEDIA
  • 40. UNDERSTAND TODAY. SHAPE TOMORROW. IMPLICATION Insights reaching the audience can be gained through teaming up with other platforms. A partner gives the brand an additional marketing expertise, understanding and insights on what topics the target group might be interested in. Teaming up with a platform or brand partner helps also to grow the reach of the audience and establish a better connection. 40 IMPLICATIONS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
  • 41. UNDERSTAND TODAY. SHAPE TOMORROW. IMPLICATION Consumers enjoy being involved in the content creation. By involving the brand’s audience in content creation through crowdsourcing or user generated content the company will get a better understanding of the target audience and will be able to build a stronger community. Allowing the users to express themselves helps to gain credibility in the eyes of the viewers. 41 IMPLICATIONS // AMPLIFY EXPERIENCELHBS // THE NEAR FUTURE OF MEDIA
  • 42. LHBS Put the Title of the Report here HUB. UNDERSTAND TODAY. SHAPE TOMORROW. 42 www.inspiration-hub.com INSPIRATION-HUB INSPIRATION -HUB Our Inspiration-Hub systematically tracks changes in culture, markets and technology and how these changes collectively point to a bigger story that carries implications and inspiration for brands and business. LHBS // THE NEAR FUTURE OF TRAVEL
  • 43. UNDERSTAND TODAY. SHAPE TOMORROW. Discover LHBS. Define Develop Deliver We are an unconventional strategy firm that helps clients to better understand today and successfully shape tomorrow. LHBS has extensive experience & expertise in business development, brand building and customer experience. The firm works across all major industries for clients from the FT Global 500, Mittelstand and fast growing startups. www.lhbs.com ABOUT UNDERSTAND TODAY. SHAPE TOMORROW. 43 LHBS // THE NEAR FUTURE OF TRAVEL
  • 44. Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der 
 LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung, 
 die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet. LHBS Consulting Berlin GmbH Köpenicker Straße 154  10997 Berlin Germany   UNDERSTAND TODAY. SHAPE TOMORROW. IMPRINT www.lhbs.com THANK YOU