LinkedIn TechConnect 13: LinkedIn Content Ecosystem

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Presented at TechConncet 13 by David Thacker - Vice President, Product at LinkedIn David will share new products that are fast making LinkedIn a professional publishing powerhouse for B2B marketing and the implications and opportunities for technology marketers. Live visual notes from the session done by our friends at ImageThink.

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LinkedIn TechConnect 13: LinkedIn Content Ecosystem

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Alteryx, headquartered in Irvine, California, creates data blending and advanced analytics software that empowers data analysts to deliver deeper business insights in hours, not weeks. To more precisely target their paid acquisition campaigns, Alteryx utilized LinkedIn Sponsored Updates to deliver content offers directly to their target audience. Their utilization of Sponsored updates resulted in a 4x lower cost per lead and 3x lower cost per click than search advertising and ultimately helped them achieve 2.5x growth in their Company Page followers.

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Are you a finance marketer looking to reach small and medium-sized businesses (SMBs)? Learn how you can engage them on social media. We will reveal our latest research with TNS, "Priming the Economic Engine," where you'll learn: -- What content SMBs are actively searching for on social media -- How SMBs are using social media to inform finance-related decisions -- Best practices for finance marketers to impact SMB's decision making Use the information in this SlideShare presentation to start building relationships with these high-growth companies.

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