They say you shouldn’t share your house recipes with the world, but why wouldn’t we? We WANT you to replicate our success!
This deck brings together the minds of LinkedIn Marketing’s content, demand generation and ad operations teams to reveal the tactics the LinkedIn team uses to see a higher ROI from our ads - and how you can too. Discover:
- How we define objectives for marketing on our platform
- How we balance organic and paid
- What we’ve learned about targeting, testing and optimizing campaigns
- Our approach to bidding and budget management
- How we built an always-on content strategy