This live webcast explores how to develop a content marketing strategy to drive high-impact results using Lead Accelerator. Sanjay Melwani, marketing automation consultant, walks you through key content and segmentation best practices, including how to: • Perform a content audit to determine the best offers for your nurture streams • Segment your target audiences and identify the right content for both known and anonymous contacts • Optimize content across all ad formats including display ads, LinkedIn Sponsored Updates, and Facebook