3. #EDUCONNECT17
STUDENTS
ADMISSIONSMARKETING CAREER
SERVICES
IP / THOUGHT
LEADERSHIP
EDUCATION
/FACULTY
ALUMNI
ENGAGEMENT
ALUMNI
DEVELOPMENT
PROSPECTS / APPLICANTS ALUMNI
Funds
Raised
Alumni
Participation
Places HiresPublications /
Research
Teaching /
Transcripts
ApplicationsQualified
Inquiries
Data is collected throughout the educational journey
4. #EDUCONNECT17
But educational institutions operate in siloes
ALUMNI
ENGAGEMENT
ALUMNI
DEVELOPMENT
CAREER
SERVICES
CAREER
SERVICES
IP / THOUGHT
LEADERSHIP
EDUCATION
/FACULTY
ADMISSIONS
MARKETING
STUDENTS
PROSPECTS / APPLICANTS
ALUMNI
9. #EDUCONNECT17
4
LinkedIn changes the shape of the
marketing funnel
Marketers’ focus LinkedIn impact area
Branding & Content
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
MORE QUALIFIED, IN MARKET
10. #EDUCONNECT17
4
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
MORE ENROLLMENTS
LinkedIn changes the shape of the
marketing funnel
11. #EDUCONNECT17
4
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
HIGHER GRADUATION RATES
LinkedIn changes the shape of the
marketing funnel
12. #EDUCONNECT17
4
MEANINGFUL EMPLOYMENT
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
LinkedIn changes the shape of the
marketing funnel
13. #EDUCONNECT17
4
Marketers’ focus LinkedIn impact area
See and click on ads
Convert to enrollments
Convert to leads
Graduate/complete the program
Achieve meaningful employment
BUILDING A VIRTUOUS
MARKETING CYCLE
LinkedIn changes the shape of the
marketing funnel