Wondering how you can improve the ROI of your Sponsored Updates? LinkedIn advertisers using a certified partner to manage and track their campaigns are seeing results that are 20% above benchmark performance.
Through LinkedIn’s Certified Sponsored Update Partners, marketers can tap into a selection of third-party services and technology that can unlock greater campaign expertise, effectiveness, and efficiency.
Join LinkedIn’s Partner Enablement Manager, Jonathan Young to learn about the Certified Sponsored Updates Partner program, the benefits to marketers, and an understanding of what each partner offers.
Also hear from AdStage’s CEO and Co-Founder, Sahil Jain. AdStage provides powerful campaign tool to help you manage your Sponsored Updates and Direct Sponsored Content. Sahil will share client case studies, provide a live demo of the platform, and answer questions from the audience.
Statistics
23. @adstage
Content Marketing
•Full-service consultancy
•Tasked by web service to generate Realtor leads
Case Study
24. @adstage
•Created 5 campaigns with different targets
1.US_Industry: Real Estate
2.US_Groups: Real Estate
3.US_Job_Title: Real Estate
4.US_Skills: Real Estate
5.US_Job_Function: Real Estate
•Tested content/landing page combos in each
Strategy
31. @adstage
Case Study Takeaways
1.Direct response advertisers can link to landing pages.
2.Use eye-catching and unique images.
3.Sponsor short, high value content.
4.Craft content your audience cares about.
5.Incorporate trending topics.
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Conversions
Track conversions from LinkedIn campaigns
•This lets you optimize for conversions Ways to set it up
1.Use Google Analytics and tag your destination URL
2.Use AdStage which tags and tracks automatically
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Day-parting
Experiment with day-parting and scheduling
•Performance varies by hour and day so take advantage
•CPAs are often the lowest in the morning
•Conversion rates can decline on the weekends Ways to set it up
1.Manually play/pause campaigns
2.Use AdStage Automated Rules to set a schedule
35. @adstage
DSCs
Use Direct Sponsored Content to test copy
•These unpublished SUs enable multivariate testing
•Take targeting into consideration (e.g., job title, skill, etc)
•Cater the copy to your audience by customizing the:
•Update text, URL title, URL description, etc.
36. @adstage
Evergreen Campaigns
Avoid setting end dates for your campaign
•If it reaches it's end date, you won’t be able to edit it
•You’ll have to duplicate it or start from scratch
•Instead, build evergreen campaigns
•Don’t set an end date
•Pause old content and add fresh updates
37. @adstage
Targeting
Limit your campaign targeting to test audiences
•Create campaigns that
•Target just one category (e.g Job Titles only)
•Layer targeting (e.g., Job Title + Skills)
•Compare performance to find the winner
38. @adstage
Visit blog.adstage.io for the latest tips, trends and news
•This Week in Ad Tech Newsletter - bit.ly/this-week-in-ad-tech
•9 Ways to Optimize Sponsored Update Campaigns - bit.ly/9-SU-tips
•16 Tips for Creating Effective Sponsored Updates - bit.ly/16-SU-tips
More Tips, Trends & News