See how brands like Hubspot, Stevens Institute of Technology, athenahealth, TEKsystems and more achieved their marketing objectives with LinkedIn Marketing Solutions. To learn how other marketers successfully met their objectives, visit: marketing.linkedin.com/success-stories

1. ©2013 LinkedIn Corporation. All Rights Reserved.©2013 LinkedIn Corporation. All Rights Reserved.
Marketing Solutions
8 Great LinkedIn Marketing
Success Stories

2. Dynamic banner ads raise the bar for
efficiency
LinkedIn Confidential ©2013 All Rights Reserved 2
 Raise awareness of
benefits for companies
that use wind energy
 Drive consideration for
Vestas among key
stakeholders
 Dynamic banners
 Customize ads by
company and position
 Relevant custom landing
pages
 .11 - .21% CTR among targeted
companies
 10k+ site visitors averaging 7
minutes
 80% of targeted opinion leaders
visited the microsite
“Working with LinkedIn gives us the
confidence that our message will be
received by the right people.”
Morten Albaek
Group SVP, Global Marketing & Customer Insight,
Vestas
Objectives Solution Results
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3. Drive thought leadership with a Company
Page and B2B Group
LinkedIn Confidential ©2013 All Rights Reserved 3
 Engage B2B marketers
 Raise awareness of
HubSpot
 Differentiate HubSpot
using thought leadership
 Company Page
 Status updates
 “Inbound Marketing”
LinkedIn Group
 16,500 followers
 82,000 group members
 2.7% conversion rate,
3X higher than Facebook and
Twitter
“LinkedIn brings us in contact every day
with B2B professionals that understand
the value of our products.”
Dan Slagen
Global Marketing Relations, HubSpot
Objectives Solution Results
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4. Build brand awareness and direct
response with targeted campaigns
LinkedIn Confidential ©2013 All Rights Reserved 4
Objectives
 Generate demand
among IT decision
makers
 Increase brand
awareness among IT
professionals
 Display and text ads
targeting IT decision
makers
 Combine branding and
direct response
 Drive traffic to website
which offers whitepapers
and case studies
 29% open rate
 23% click through rate
 Numerous qualified meetings
scheduled as a result
“LinkedIn helps you target the CIOs
and senior IT executives you need to
drive new business.”
Jason Kane
Account Director, Anvil Media Inc. (agency)
Solution Results
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5. Drive efficiency and leads with targeting
LinkedIn Confidential ©2013 All Rights Reserved 5
Objectives
 Reach highly targeted
audiences at scale
 Reduce cost per lead
 Increase membership to
drive revenue
 Display and Text ads
 Target ads to CXOs within
the top 50 DMAs
 114% increase in leads
 26% decrease in cost per lead
 89% more leads than the same
campaign on a leading ad network
“There is no better place to effectively
reach business owners and
executives.”
Andy Ramirez
Director of Interactive Marketing, Vistage International
Solution Results
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6. Showcase thought leadership through
Content Ads
LinkedIn Confidential ©2013 All Rights Reserved 6
Objectives
 Showcase thought
leadership material
 Reach highest level of
decision makers
 Capture prospect info for
lead generation
 Content Ads deliver
thought leadership
 Target C-level executives
in healthcare
 Drive traffic to corporate
website and Twitter
 61% rise in click-to-conversion
rate
 Increase in Twitter followers
“The LinkedIn content ad unit is the
perfect way to connect to our executive
prospects.”
Amanda Melander
Advertising Manager, athenahealth
Solution Results
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7. Impact the right decision makers with
Sponsored InMail
LinkedIn Confidential ©2013 All Rights Reserved 7
Objectives
 Generate demand for
Hearsay’s social
marketing solutions
 Sponsored InMail
promoting downloads of
a free eBook
 Target decision makers
by company, position,
and industry
 29% open rate
 23% CTR
 Qualified meetings with people
who met specific criteria
“We can target exactly the people we
want to reach while achieving the scale
to fulfill our campaign.”
J.P. Walti
Director of Demand Generation, Hearsay Social
Solution Results
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8. Drive leads with Sponsored InMails
LinkedIn Confidential ©2013 All Rights Reserved 8
Objectives
 Raise awareness of
degree programs
 Drive inquiries from
prospective graduate
degree candidates
 Create a brand
presence
 Sponsored InMails
targeted by region
 Display ads targeted to
relevant LinkedIn
Groups
 Self-serve pay-per-click
LinkedIn Ads
 Up to 12% CTR
 21% open rate on Sponsored
InMail
 Increase in information requests
for new degree program
“LinkedIn is helping us reach the tech-
savvy business-minded individuals that
we need to connect with.”
Michael Schinelli
Assistant VP for Marketing and Communications,
Stevens Institute
Solution Results
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9. Reconnecting with valued graduates
LinkedIn Confidential ©2013 All Rights Reserved 9
Challenge
 Drive membership
within a specific region
and industry
 Identify targets before
they have completed
degree program
 Deliver messages about
CalCPA member
benefits
 Sponsored InMail
 Target finance, accounting
and CPA exam Groups on
LinkedIn
 40% open rate on Sponsored
InMail
 Up to 15% CTR
 47% growth in students in 3
months
“LinkedIn targeting is helping us
emphasize these benefits with an
audience that is traditionally hard
to reach.”
Matthew Koontz
Communications and Marketing Director, CalCPA
Solution Results
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10. MARKETING.LINKEDIN.COM 10
Learn how other marketers successfully met their objectives:
marketing.linkedin.com/success-stories
Learn how you can reach LinkedIn’s audience of professionals:
marketing.linkedin.com/contact