Companies have many entities beyond their core corporate brand, but until now they’ve only had one LinkedIn Company Page to communicate from. Now you can extend your company’s LinkedIn presence by creating dedicated pages for your most prominent brands, businesses, and initiatives. Share content with LinkedIn members who can now follow the aspects of your business they’re interested in. Create meaningful relationships with distinct segments of LinkedIn members through relevant content. Get started in 3 easy steps: 1. Identify - Identify business areas that need a dedicated page on LinkedIn 2. Create - Open the “Edit” menu on your Company Page, then click “Create a Showcase Page” 3. Publish - Now you’re ready to start sharing your content Find out more: lnkd.in/ShowcasePages