Laine Barnard

Cape Town Area, South Africa South Africa

Owner at 8brand, 8digital,8degrees

Advertising / Marketing / PR

At 8brand, our philosophy is based on a thorough strategic understanding of the culture, values and organisational activities of a corporation. We translate this into aesthetic design, which resonates within both the organisation and its target market, to ensure that the expectation lives up to the eventual perception. We understand that to re-invent your brand successfully, we need to place your company under a microscope and approach it from a holistic point of view, from the inside out. From there the challenge is to ensure that your brand is seamless across all levels, from the company’s corporate identity and icons, to general communication and advertisement, from the posters in all ...