https://www.lakeb2b.com/wp-content/uploads/2019/08/Lake-B2B-IT-Training-Enterprise-case-study.pdf It’s not until we collaborated with Lake B2B that we experienced exponential engagement with our multi-channel campaigns and uncovered some great hacks that drove results in the very first quarter. Kudos to the team & their easy-to-implement strategies.

1. HOW AN IT TRAINING
ENTERPRISE LEVERAGED
MULTI-CHANNEL CAMPAIGNS
TO OPTIMIZE ROI
CLIENT
“It’s not until we collaborated with Lake B2B that we experienced
exponential engagement with our multi-channel campaigns and uncovered some
great hacks that drove results in the very first quarter. Kudos to the team & their
easy-to-implement strategies.”
- Ronald Keith, VP Marketing
The global IT training giant provides comprehensive training, assessments and
certifications to improve the profession of software delivery world-wide. Their
solutions and community of professional trainers, empower people and
organizations to achieve Agility through Scrum by reducing gaps & increasing
project efficiency.
© Lake B2B 2019, All Rights Reserved.

2. OBJECTIVES
To optimise reach, engagement & sales conversions through:
Social campaigns
Email campaigns
SEO & Search ads
Remarketing ads &
Content Marketing
Display Ads
CHALLENGES
The in-house marketing team followed the traditional sales-focused
communication style as part of their campaign strategy.
The focus was on the campaign frequency & costs incurred, rather than
engagement & value.
The campaigns were not pre-planned & structured efficiently.
RESULTS
Achieved highest number of
page likes
Best performance with 136
conversions in a month
Click to open rate with email
campaigns at a whopping 83%
Highest percentage of campaign
engagement ever
Highest number of growth in
followers
2nd highest number of leads ever
with impressions being steady
compared to previous quarters
© Lake B2B 2019, All Rights Reserved.

3. Success Metrics
Facebook Performance
Facebook Page Likes
Medium
Facebook Ads
Facebook Updates
Total
279858
21346
301204
1589
390
1979
136
0
136
$957
$131.43
$1,088.43
0.56
1.8
1.18
$0.60
$0.33
$1.95
$7.03
0
$8
Impressions Clicks Conversions Amount Spent CTR CPC CPL
4500
4000
3500
3000
2500
2000
1500
1000
500
0
May June July Aug Sep
Global page likes increase
Oct Nov Dec Jan
Facebook Metrics – Global reach
May June July Aug Sep
Reach
Oct Nov Dec JanAprMar
407023 533302
758479
433517
1431991
1094542
1593241
3181821
4383009
5570281
4616142
© Lake B2B 2019, All Rights Reserved.

4. LINKEDIN Performance
Medium
LinkedIn Ads
LinkedIn Updates
Total
57928
24199
82127
415
348
763
5
0
5
$646
$342
$988
0.71
1.43
1.07
$1.55
$0.98
$1.26
$129.2
0
$197.6
Impressions Clicks Conversions Amount Spent CTR CPC CPL
LINKEDIN Metrics Followers Growth - Global
LINKEDIN Engagement
May June July Aug Sep
Global follower growth
Oct Nov Dec Jan
1527 1527 1589 1555 1663
2218
1768
2017
2308
2500
2000
1500
1000
500
0
Apr May June July Aug Sep
Engagements Global
Oct Nov Dec Jan
3500
3000
2500
2000
1500
1000
500
0
Engagement India Ad Spends Sponsered Update Spends
© Lake B2B 2019, All Rights Reserved.

5. Email Marketing Campaign Performance – Delivery Report
6186
6186
4562
1624
31374
Sent
Delivered
Bounced
Hard Bounced
Soft Bounced
Email Marketing Campaign Performance – Delivery Report
3458
10 117
4161
Opened-4161
Clicked-3458
Subscribed-0
Replied-0
Unsubscribed-117
Complained-10
Click to open
rate(CTO)-0
Click through
rate(CTR)-0

6. CAMPAIGN COLLATERALS
Emailers
Lead gen Landing Pages
© Lake B2B 2019, All Rights Reserved.

7. SEO
Social Ads
(800) 710-5516
1 Byram Brook Place, Armonk,
info@lakeb2b.com
© Lake B2B 2019, All Rights Reserved.